f Kwik-Fit runs an ad asking customers to check windscreen wiper blades for wear, the firm is attempting to stimulate which of the following? A)Information Search B)Evoked set formation C)Evaluation of alternatives D)Problem recognition

f Kwik-Fit runs an ad asking customers to check windscreen wiper blades for wear, the  firm is attempting to stimulate which of the following?
A)Information Search
B)Evoked set formation
C)Evaluation of alternatives
D)Problem recognition
by

1 Answer

Answer :

D)Problem recognition
by

Related questions

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Last Answer : answer:Found some. Where to get them, maybe amazon?

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What brand of wiper blades is the best?

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How to Install New Wiper Blades on a Vehicle?

Description : How to Install New Wiper Blades on a Vehicle?

Last Answer : It's important to keep the wiper blades on a vehicle in good condition. Wiper blades can remove debris, improve visibility, and aid with snow removal during the winter. An older set of wiper blades ... to recycle old wiper blades. This can be a great way to help the environment while saving money.

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Description : How to Change Windshield Wiper Blades

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Last Answer : A)products.

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The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

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The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

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Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

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Which of the following is not an assumption of the classical decision model? (a) Problems are clearly defined. (b) Decision makers behave logically. (c) Evaluation criteria are drawn from objectives and the definition of the problem. (d) Choice is made once sufficient information on alternatives is available

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Last Answer : (d) Choice is made once sufficient information on alternatives is available 

Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

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Last Answer : D)External search

Kregger Rug Cleaning Service offers potential customers one room of carpet cleaned free. Kregger makes this offer in an effort to satisfy which one of the following quality areas for service? A)value B)experience C)credence D)search

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Last Answer : B) brands that are attempting to compete with market leaders.

Sunshine Conservatories has launched a series of ads in which it attempts to demonstrate its' products superiority on selected attributes relative to competitive brands. It is attempting to _________ its product. A)segment B)profile C)promote D)position

Description : Sunshine Conservatories has launched a series of ads in which it attempts to demonstrate its' products superiority on selected attributes relative to competitive brands. It is attempting to _________ its product. A)segment B)profile C)promote D)position

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he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a social movement that is able to challenge big business practices D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

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Last Answer : D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocat

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Last Answer : C)Personal sources

When an individual knows that a product exists, has very little information regarding the product, and does not seek additional information, in what stage of the product adoption process is that person? A)Trial stage. B)Adoption stage. C)Interest stage. D)Awareness stage. E)Evaluation stage.

Description : When an individual knows that a product exists, has very little information regarding the product, and does not seek additional information, in what stage of the product adoption process is that person? A)Trial stage. B)Adoption stage. C)Interest stage. D)Awareness stage. E)Evaluation stage.

Last Answer : D)Awareness stage.

If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of mountain bikes, the bike manufacturer is using this offer to help move respondents through which two phases of the product adoption process? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

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Last Answer : D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

In one corner of its magazine advertisement for office copiers, Pitney Bowes places a small box asking for the names and addresses of individuals or companies seeking more information. Pitney has included this box to facilitate ______ for this communication. A)decoding. B)feedback. C)encoding. D)noise reduction.

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Last Answer : D)noise reduction.

Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

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Last Answer : C)Buying allowance

Which of the following is most likely to stimulate customer loyalty? A)Coupons B)Sweepstakes C)Frequent -user incentives D)Samples E)Premiums

Description : Which of the following is most likely to stimulate customer loyalty? A)Coupons B)Sweepstakes C)Frequent -user incentives D)Samples E)Premiums

Last Answer : C)Frequent -user incentives

The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor blades are probably in the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

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Last Answer : D)maturity

A major problem with complex pricing structures is that they A)fail to generate the level of revenues needed by an organisation. B)confuse customers and lead to customer dissatisfaction. C)sometimes lead to regulation by governmental agencies. D)are almost always viewed as being deceptive by customers.

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Last Answer : B)confuse customers and lead to customer dissatisfaction.

The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

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Last Answer : D)Heterogeneity

A major problem with using style modification is that: A)customers have difficulty recognising that a change has been made B)such changes do not yield long -lasting appeal C)customers may perceive such modifications as less attractive D)they are almost always very costly

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Description : Attempting a scientific evaluation of prophecies - How can we interpret claims of having heard voices, having had visions and revelations?

Last Answer : I think you've got some interesting ideas here. What about the people who claimed to have seen things as well. Joan of Arc and Constantine made similar claims without being so much prophets . Food deprivation ... or was just good at faking it? (I am not saying this to pick fights with Mormons).

Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

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Last Answer : C)customers' needs

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