What type of wholesaler is most often used for large -volume purchases of bulky goods like coal, oil, and chemicals? A)A rack jobber B)A truck wholesaler C)A drop shipper D)A cash -and -carry wholesaler E)A bulk distributor

What type of wholesaler is most often used for large  -volume purchases of bulky goods  like coal, oil, and chemicals? A)A rack jobber B)A truck wholesaler C)A drop shipper D)A cash -and -carry wholesaler  E)A bulk distributor
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Answer :

C)A drop shipper
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Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Description : Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Last Answer : C)Rack jobber

George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase quantities of the items he has on any given day. George's operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry

Description : George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase ... operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry

Last Answer : C)Truck

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Description : If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Last Answer : A)full -service wholesaler

Montgomery Transport, a freight carrier, serves as __________ in the marketing channels in which it participates. A)a drop shipper B)a rack jobber C)a sales office D)an agent E)a facilitating agency

Description : Montgomery Transport, a freight carrier, serves as __________ in the marketing channels in which it participates. A)a drop shipper B)a rack jobber C)a sales office D)an agent E)a facilitating agency

Last Answer : E)a facilitating agency

Which of the following is a full -service merchant wholesaler? A)Cash -and -carry wholesaler B)Limited -line wholesaler C)Drop shipper D)Mail -order wholesaler E)Functional middleman

Description : Which of the following is a full -service merchant wholesaler? A)Cash -and -carry wholesaler B)Limited -line wholesaler C)Drop shipper D)Mail -order wholesaler E)Functional middleman

Last Answer : B)Limited -line wholesaler

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set -up and merchandising ideas. He should contact which one of the following types of wholesalers? A)Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Description : Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or ... )Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Last Answer : B)Specialty -line C)General merchandise

All of the following are types of limited -service merchant wholesalers except A)cash -and -carry wholesalers. B)truck wholesalers. C)mail -order wholesalers. D)specialty -line wholesalers. E)drop shippers.

Description : All of the following are types of limited -service merchant wholesalers except A)cash -and -carry wholesalers. B)truck wholesalers. C)mail -order wholesalers. D)specialty -line wholesalers. E)drop shippers.

Last Answer : D)specialty -line wholesalers

A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

Description : A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

Last Answer : D)manufacturers' agent

A cash -and -carry wholesaler would be expected to A)provide transportation. B)handle high turnover products. C)provide credit. D)carry a wide variety of products. E)provide a wide range of services.

Description : A cash -and -carry wholesaler would be expected to A)provide transportation. B)handle high turnover products. C)provide credit. D)carry a wide variety of products. E)provide a wide range of services.

Last Answer : B)handle high turnover products

The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer

Description : The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer

Last Answer : Wholesaler

11) The only service that both rack jobbers and cash -and -carry wholesalers perform is A)personal sales calls on customers. B)providing credit to customers. C)delivering merchandise to customers. D)providing advice to customers. E)physical possession of merchandise.

Description : 11) The only service that both rack jobbers and cash -and -carry wholesalers perform is A)personal sales calls on customers. B)providing credit to customers. C)delivering merchandise to customers. D)providing advice to customers. E)physical possession of merchandise.

Last Answer : E)physical possession of merchandise.

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because of the ability of such firms to: A)provide Knox with market information. B)supply technical information to Knox. C)provide customers with more competitive pricing. D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Description : Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because ... D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Last Answer : A)provide Knox with market information.

Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. D)do not take title to but take physical possession of the goods. E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Description : Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. ... . E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Last Answer : A)take title to but not physical possession of the goods.

___________ provide a convenient and effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve. A)Mail -order wholesalers B)Specialty -line wholesalers C)Cash -and -carry wholesalers D)Truck wholesalers E)Desk jobbers

Description : ___________ provide a convenient and effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve. A)Mail -order wholesalers B)Specialty -line wholesalers C)Cash -and -carry wholesalers D)Truck wholesalers E)Desk jobbers

Last Answer : A)Mail -order wholesalers

A limited -line wholesaler would be expected to carry a __________ product mix. A)wide and deep B)wide and shallow C)narrow and shallow D)wide E)narrow and deep

Description : A limited -line wholesaler would be expected to carry a __________ product mix. A)wide and deep B)wide and shallow C)narrow and shallow D)wide E)narrow and deep

Last Answer : E)narrow and deep

A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does not take title and possession of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Description : A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does ... of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Last Answer : A)takes title and assumes risk and is generally involved in buying and reselling products.

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Last Answer : C)can perform physical distribution activities more efficiently than the retailer.

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices? A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Last Answer : C)Tying agreement

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Last Answer : D)unit pricing.

4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force B)When the sales force is large and the marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

Description : 4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new ... marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail outlets only. C)all transactions in which purchases are for production of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Description : Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail ... of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Last Answer : A)all transactions in which products are bought for resale, for making other products, or for general business operations

Which of the following statements is considered to be a DISADVANTAGE of using industrial distributors? A)Industrial distributors possess considerable technical and market information. B)The traditional marketing exchange relationship is heavily focused. C)They are less likely to handle bulky items or items that are slow sellers. D)Industrial distributors sell specific brands aggressively. E)Industrial distributors acquire title to the products and take possession.

Description : Which of the following statements is considered to be a DISADVANTAGE of using industrial distributors? A)Industrial distributors possess considerable technical and market information. B)The ... brands aggressively. E)Industrial distributors acquire title to the products and take possession.

Last Answer : D)Industrial distributors sell specific brands aggressively.

The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these

Description : The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these

Last Answer : Two level channel

7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated an understanding that for industrial firms demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

Description : 7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated ... demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

Last Answer : D)derived.

A cash-and-carry wholesaler would be expected to 1. provide transportation 2. handle high turnover products 3. provide credit 4. carry a wide variety of products 5. provide a wide range of services

Description : A cash-and-carry wholesaler would be expected to 1. provide transportation 2. handle high turnover products 3. provide credit 4. carry a wide variety of products 5. provide a wide range of services

Last Answer : handle high turnover products

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The range of services offered by the wholesaler D)The price range of the products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Last Answer : D)The price range of the products carried by the wholesale

A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Description : A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Last Answer : C)grocery shoppers.

A manufacturer -owned operation that provides services usually associated with agents is a A)facilitating agency. B)wholesaler. C)sales office. D)sales branch. E)public warehouse.

Description : A manufacturer -owned operation that provides services usually associated with agents is a A)facilitating agency. B)wholesaler. C)sales office. D)sales branch. E)public warehouse

Last Answer : C)sales office.

The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited -line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Last Answer : B)selling agent.

When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Last Answer : A)retailer.

Cash -and -carry wholesalers are __________ wholesalers. A)full -lineB)specialty -line C)full -service D)limited -service E)general merchandise

Description : Cash -and -carry wholesalers are __________ wholesalers. A)full -lineB)specialty -line C)full -service D)limited -service E)general merchandise

Last Answer : D)limited -service

The most widely used business to business marketing channel is; A)producer, distributor, customer. B)producer, manufacturers' agent, customer. C)producer, manufacturers' agent, distributor, customer. D)producer, customer.

Description : The most widely used business to business marketing channel is; A)producer, distributor, customer. B)producer, manufacturers' agent, customer. C)producer, manufacturers' agent, distributor, customer. D)producer, customer.

Last Answer : D)producer, customer.

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Description : Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an ... the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Last Answer : A)Merchant wholesaler

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. C)will eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

Description : Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. ... eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

Last Answer : B)may or may not lower prices and will not eliminate the functions performed by the wholesaler.

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

A fruit and vegetable wholesaler buys truckloads of strawberries from local farmers and then divides them into pint and half-pint baskets to sell to grocery stores. This sorting function is called: A)allocation. B)assorting. C)accumulation. D)sorting out.

Description : A fruit and vegetable wholesaler buys truckloads of strawberries from local farmers and then divides them into pint and half-pint baskets to sell to grocery stores. This sorting function is called: A)allocation. B)assorting. C)accumulation. D)sorting out.

Last Answer : A)allocation.

Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding

Description : Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding

Last Answer : C)line family branding.

St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacture r B)a generic C)a wholesaler D)an own label

Description : St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacturer B)a generic C)a wholesaler D)an own label

Last Answer : D)an own label

__________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

Description : __________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

Last Answer : B)Manufacturer

Super charging by Roots blower means A. the cost will be very high B. the life would be short C. creating balancing problems at high speeds D. handling large volume of air without being too bulky

Description : Super charging by Roots blower means A. the cost will be very high B. the life would be short C. creating balancing problems at high speeds D. handling large volume of air without being too bulky

Last Answer : ANSWER : D

A publishing company purchases a computer to aid in stock control. This computer is an example of which type of industrial product? A)Raw material B)Major supplies C)Accessory equipment D)Component part

Description : A publishing company purchases a computer to aid in stock control. This computer is an example of which type of industrial product? A)Raw material B)Major supplies C)Accessory equipment D)Component part

Last Answer : C)Accessory equipment

Tom Graham works for an organisation in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, Tom works for an organisation in which market type? A)reseller B)producer C)government D)supplier

Description : Tom Graham works for an organisation in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, Tom works for an organisation in which market type? A)reseller B)producer C)government D)supplier

Last Answer : C)government

In a perpetual inventory system, a return of defective merchandise by a cash customer is recorded by crediting a. Accounts Payable and Cash. b. Merchandise Inventory and Cost of Goods Sold c. Purchases Returns and Allowances and Merchandise Inventory. d. .Cash and Cost of Goods Sold.

Description : In a perpetual inventory system, a return of defective merchandise by a cash customer is recorded by crediting a. Accounts Payable and Cash. b. Merchandise Inventory and Cost of Goods Sold c. Purchases Returns and Allowances and Merchandise Inventory. d. .Cash and Cost of Goods Sold.

Last Answer : d. .Cash and Cost of Goods Sold.

L. A. Gear's sports shoe line would have been classified as a problem child when it was introduced. Based on this classification, which of the following would have been true according to the product -portfolio matrix? A)High profitability B)High market growth rate C)High market share D)Positive cash flow E)Relatively high sales volume

Description : L. A. Gear's sports shoe line would have been classified as a problem child when it was introduced. Based on this classification, which of the following would have been true according to the ... B)High market growth rate C)High market share D)Positive cash flow E)Relatively high sales volume

Last Answer : B)High market growth rate

When a company adjusts price levels so that it can increase sales volume to levels that match the organisation's expenses, it is said to employ a ---- pricing objective. A)market share B)cash flow C)return on investment D)survival E)profit

Description : When a company adjusts price levels so that it can increase sales volume to levels that match the organisation's expenses, it is said to employ a ---- pricing objective. A)market share B)cash flow C)return on investment D)survival E)profit

Last Answer : D)survival

The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

Description : The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

Last Answer : A)a market test.