Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail outlets only. C)all transactions in which purchases are for production of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Wholesaling is best defined as
A)all transactions in which products are bought for resale, for making other products, or
for general business operations.
B)all transactions made at retail outlets only.
C)all transactions in which purchases are for production of other goods only.
D)all marketing activities necessary to expedite exchanges to ultimate consumers.
by

1 Answer

Answer :

A)all transactions in which products are bought for resale, for making other products, or
for general business operations
by

Related questions

Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail outlets only 3. all transactions in which purchases are for production of other goods only 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

Retailing is BEST characterised or definedA)as transactions in which the buyer intends to consume the product through personal, family, or household use. B)by arrangements whereby a supplier grants a dealer the right to sell products in exchange for some type of consideration. C)as transactions in which the purchaser intends to use the product for resale or for general business operations. D)by exchanges that take place only in a store or service establishment.

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Last Answer : A)as transactions in which the buyer intends to consume the product through personal,family, or household use.

A retailer is an organisation that purchases products for the purpose of reselling them to A)other retail organisations . B)the government. C)ultimate consumers. D)wholesalers.

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Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments can perform wholesaling activities. C)Wholesaling is an inefficient process that should be eliminated from the marketing channel. D)The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.

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A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct -response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

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If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

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People tend to view promotion from many vantage points. Which alternative below is MOST accurate? A)Promotion costs cause product costs to be higher. B)Promotion activities make up the bulk of marketing. C)The role of promotion is to communicate and to facilitate exchanges. D)Promotion should be directed toward numerous audiences.

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Louis Vuitton makes luggage available through both department stores and its own retail outlets. This is an example of A)dual distribution. B)vertical integration. C)horizontal integration. D)tying agreements. E)exclusive dealing.

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Order processing, inventory management, materials handling, warehousing, and transportation are __________ activities. A)wholesaling B)retailing C)physical distribution D)channel management

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A retail establishment that is open twenty -four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production -oriented.

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A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for specific products within a general product class C)shows the annual discretionary income of consumers D)is used to determine the precise buying power of individuals

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Which of the following could be defined as a multinational company? A. A firm that owns shares in a foreign company but does not participate in the company's decision making. B. A UK based internet package holiday firm specializing in selling tours to Turkey to German customers. C. A firm owning a chain of supermarket outlets outside its country of origin. D. A finance company transferring its HQ and all its activities from the UK to the US.

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Under a perpetual inventory system, acquisition of merchandise for resale is debited to the a. Merchandise Inventory account. b. Purchases account. c. Supplies account. d. Cost of Goods Sold account.

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Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

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The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

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Last Answer : E)bring buyers and sellers together.

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

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In a simple economy of five producers and five consumers, there would be __________ transactions possible without an intermediary and __________ transactions possible with one intermediary. A)ten; twenty -five B)thirty; ten C)twenty -five; fifteen D)sixteen; eight E)twenty -five; ten

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__________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its customers. A)Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

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In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C)wholesaling costs are higher in the UK than elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

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Last Answer : B)of the strength of large national retailers

When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

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If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: A)responding to the marketing environmentB)changing its target market C)developing a sales orientation D)changing its organisation structure E)responding to changes in technology

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Last Answer : A)responding to the marketing environment

The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

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When an organisation attempts to control its marketing activities, it may find it difficult to A)determine their effect on sales volume. B)use the information it collects. C)obtain the necessary information. D)get the accounting department to co -operate.

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Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste of time. C)they prefer to use informal marketing control. D)they spend almost all their time dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

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What type of wholesaler is most often used for large -volume purchases of bulky goods like coal, oil, and chemicals? A)A rack jobber B)A truck wholesaler C)A drop shipper D)A cash -and -carry wholesaler E)A bulk distributor

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By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

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Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

A marketing plan A)is characteristic of production -oriented firms and other mass producers. B)provides a framework for implementing and controlling marketing activities. C)always increases the marketing manager's operating costs. D)produces plans that are short -term in orientation. E)restricts the marketing manager's future options.

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Last Answer : B)provides a framework for implementing and controlling marketing activities

Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain guidance and advice from the franchiser. C)Franchised outlets are usually more successful than independently owned businesses with respect to long -term survival. D)The franchisee can participate in national promotional campaigns sponsored by the franchiser. E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

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Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

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Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

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Rapid Parcel Service is a transportation company that producers use to forward freight to customers. This example illustrates wholesaling functions performed by: A)sales offices B)sales branches C)public warehouses D)facilitating agencies E)warehousing agencies

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Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

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If one of the cars purchased by a car dealer is used for business purpose, instead of resale, then it should be recorded by_____ a) Dr Drawing A/c & Cr Purchases A/c b) Dr Office Expenses A/c & Cr Motor Car A/c c) Dr Motor Car A/c & Cr Purchases A/c d) Dr Motor Car & Cr Sales A/c

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The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

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Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.

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Last Answer : C) facilitating satisfying exchange relationships.

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

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he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a social movement that is able to challenge big business practices D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

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Marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals such as profit is: A)nonbusiness marketing. B)organisational marketing. C)individual marketing. D)enterprise marketing.

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Last Answer : A)nonbusiness marketing.