A limited -line wholesaler would be expected to carry a __________ product mix. A)wide and deep B)wide and shallow C)narrow and shallow D)wide E)narrow and deep

A limited  -line wholesaler would be expected to carry a __________ product mix.  A)wide and deep B)wide and shallow C)narrow and shallow D)wide E)narrow and deep
by

1 Answer

Answer :

E)narrow and deep
by

Related questions

Poundstretcher stores are characterised by a product assortment that is A)wide and deep B)wide and shallow. C)narrow and deep. D)narrow and shallow.

Description : Poundstretcher stores are characterised by a product assortment that is A)wide and deep B)wide and shallow. C)narrow and deep. D)narrow and shallow.

Last Answer : B)wide and shallow.

Tie Rack stores are characterised by a product assortment that is: A)wide and deep B)wide and shallow. C)narrow and deep.D)narrow and shallow.

Description : Tie Rack stores are characterised by a product assortment that is: A)wide and deep B)wide and shallow. C)narrow and deep.D)narrow and shallow.

Last Answer : C)narrow and deep

A cash -and -carry wholesaler would be expected to A)provide transportation. B)handle high turnover products. C)provide credit. D)carry a wide variety of products. E)provide a wide range of services.

Description : A cash -and -carry wholesaler would be expected to A)provide transportation. B)handle high turnover products. C)provide credit. D)carry a wide variety of products. E)provide a wide range of services.

Last Answer : B)handle high turnover products

Which of the following is a full -service merchant wholesaler? A)Cash -and -carry wholesaler B)Limited -line wholesaler C)Drop shipper D)Mail -order wholesaler E)Functional middleman

Description : Which of the following is a full -service merchant wholesaler? A)Cash -and -carry wholesaler B)Limited -line wholesaler C)Drop shipper D)Mail -order wholesaler E)Functional middleman

Last Answer : B)Limited -line wholesaler

George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase quantities of the items he has on any given day. George's operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry

Description : George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase ... operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry

Last Answer : C)Truck

The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited -line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Last Answer : B)selling agent.

A cash-and-carry wholesaler would be expected to 1. provide transportation 2. handle high turnover products 3. provide credit 4. carry a wide variety of products 5. provide a wide range of services

Description : A cash-and-carry wholesaler would be expected to 1. provide transportation 2. handle high turnover products 3. provide credit 4. carry a wide variety of products 5. provide a wide range of services

Last Answer : handle high turnover products

Cash -and -carry wholesalers are __________ wholesalers. A)full -lineB)specialty -line C)full -service D)limited -service E)general merchandise

Description : Cash -and -carry wholesalers are __________ wholesalers. A)full -lineB)specialty -line C)full -service D)limited -service E)general merchandise

Last Answer : D)limited -service

What type of wholesaler is most often used for large -volume purchases of bulky goods like coal, oil, and chemicals? A)A rack jobber B)A truck wholesaler C)A drop shipper D)A cash -and -carry wholesaler E)A bulk distributor

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Last Answer : C)A drop shipper

Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Description : Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Last Answer : C)Rack jobber

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

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Last Answer : A)full -service wholesaler

Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding

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Last Answer : C)line family branding.

All of the following are types of limited -service merchant wholesalers except A)cash -and -carry wholesalers. B)truck wholesalers. C)mail -order wholesalers. D)specialty -line wholesalers. E)drop shippers.

Description : All of the following are types of limited -service merchant wholesalers except A)cash -and -carry wholesalers. B)truck wholesalers. C)mail -order wholesalers. D)specialty -line wholesalers. E)drop shippers.

Last Answer : D)specialty -line wholesalers

Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Description : Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Last Answer : C)line

Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The range of services offered by the wholesaler D)The price range of the products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Last Answer : D)The price range of the products carried by the wholesale

A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

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Last Answer : D)manufacturers' agent

Slugging in a fluidised bed can be avoided by using (A) Tall narrow vessel (B) Deep bed of solids (C) Shallow beds of solids and proper choice of particle size (D) Very large particles

Description : Slugging in a fluidised bed can be avoided by using (A) Tall narrow vessel (B) Deep bed of solids (C) Shallow beds of solids and proper choice of particle size (D) Very large particles

Last Answer : (C) Shallow beds of solids and proper choice of particle size

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacture r B)a generic C)a wholesaler D)an own label

Description : St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacturer B)a generic C)a wholesaler D)an own label

Last Answer : D)an own label

__________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

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Last Answer : B)Manufacturer

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set -up and merchandising ideas. He should contact which one of the following types of wholesalers? A)Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Description : Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or ... )Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Last Answer : B)Specialty -line C)General merchandise

The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.

Last Answer : C)different products offered in each product line.

A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Last Answer : D)line.

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Last Answer : D)unit pricing.

A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Description : A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Last Answer : C)grocery shoppers.

A manufacturer -owned operation that provides services usually associated with agents is a A)facilitating agency. B)wholesaler. C)sales office. D)sales branch. E)public warehouse.

Description : A manufacturer -owned operation that provides services usually associated with agents is a A)facilitating agency. B)wholesaler. C)sales office. D)sales branch. E)public warehouse

Last Answer : C)sales office.

When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Last Answer : A)retailer.

The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

Description : The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

Last Answer : B)features in each brand

Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, New Trail, Reese's Peanut Butter Cups, Rolo, Twizzlers, and Nibs.This example best illustrates Hershey's product mix A)width. B)depth. C)length. D)volume.

Description : Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, New Trail, Reese's Peanut Butter Cups, Rolo, Twizzlers, and Nibs.This example best illustrates Hershey's product mix A)width. B)depth. C)length. D)volume.

Last Answer : B)depth.

Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item

Description : Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item

Last Answer : A)a product item

Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Description : Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an ... the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Last Answer : A)Merchant wholesaler

A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does not take title and possession of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Description : A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does ... of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Last Answer : A)takes title and assumes risk and is generally involved in buying and reselling products.

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Last Answer : C)can perform physical distribution activities more efficiently than the retailer.

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. C)will eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

Description : Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. ... eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

Last Answer : B)may or may not lower prices and will not eliminate the functions performed by the wholesaler.

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

A fruit and vegetable wholesaler buys truckloads of strawberries from local farmers and then divides them into pint and half-pint baskets to sell to grocery stores. This sorting function is called: A)allocation. B)assorting. C)accumulation. D)sorting out.

Description : A fruit and vegetable wholesaler buys truckloads of strawberries from local farmers and then divides them into pint and half-pint baskets to sell to grocery stores. This sorting function is called: A)allocation. B)assorting. C)accumulation. D)sorting out.

Last Answer : A)allocation.

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. ... analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Last Answer : D)Promotion

Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Last Answer : A)keep product and promotion the same

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

When a toy manufacturer advertises a product on Saturday -morning television and tells children to ask for the product at their favourite toy shops, it is implementing a ________ policy in its promotion mix. A)differentiated B)penetration C)push D)pull E)concentrated

Description : When a toy manufacturer advertises a product on Saturday -morning television and tells children to ask for the product at their favourite toy shops, it is implementing a ________ policy in its promotion mix. A)differentiated B)penetration C)push D)pull E)concentrated

Last Answer : D)pull

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Last Answer : A)advertising.

Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Description : Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. ... at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Last Answer : A)Location

What measure of the product mix involves the number of product lines a company offers? A)Quality B)Consistency C)Depth D)Width E)Size

Description : What measure of the product mix involves the number of product lines a company offers? A)Quality B)Consistency C)Depth D)Width E)Size

Last Answer : D)Width

Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice's product mix A)width. B)depth. C)length. D)volume. E)dimension.

Description : Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice's product mix A)width. B)depth. C)length. D)volume. E)dimension.

Last Answer : A)width

A product item can be best described as a A)component of a marketing mix. B)particular type of brand. C)specific characteristics of a company's product. D)specific version of a product. E)unit of the marketing mix.

Description : A product item can be best described as a A)component of a marketing mix. B)particular type of brand. C)specific characteristics of a company's product. D)specific version of a product. E)unit of the marketing mix.

Last Answer : D)specific version of a product.

Soft Shave is a shaving cream aimed particularly at women. The activities and decisions involved an developing and maintaining the product concept in buyers minds is called: A)the promotion mix B)the product mix C)product positioning D)product promotion E)product development

Description : Soft Shave is a shaving cream aimed particularly at women. The activities and decisions involved an developing and maintaining the product concept in buyers minds is called: A)the promotion mix B)the product mix C)product positioning D)product promotion E)product development

Last Answer : C)product positioning