Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding

Ajax is one of the brand names of Colgate
-Palmolive. Ajax bathroom cleaner, kitchen
cleaner and window cleaner exemplify
A)wholesaler branding.
B)product brand marks.
C)line family branding.
D)individual branding
by

1 Answer

Answer :

C)line family branding.
by

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George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase quantities of the items he has on any given day. George's operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry

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A manufacturer -owned operation that provides services usually associated with agents is a A)facilitating agency. B)wholesaler. C)sales office. D)sales branch. E)public warehouse.

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A cash -and -carry wholesaler would be expected to A)provide transportation. B)handle high turnover products. C)provide credit. D)carry a wide variety of products. E)provide a wide range of services.

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Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

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If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

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Last Answer : A)full -service wholesaler

A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does not take title and possession of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

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From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

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Last Answer : C)can perform physical distribution activities more efficiently than the retailer.

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

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Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. C)will eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

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Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

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Last Answer : B)links producers to other middlemen or the ultimate users of the products.

A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

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When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

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Last Answer : A)retailer.

A fruit and vegetable wholesaler buys truckloads of strawberries from local farmers and then divides them into pint and half-pint baskets to sell to grocery stores. This sorting function is called: A)allocation. B)assorting. C)accumulation. D)sorting out.

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Last Answer : A)allocation.

__________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

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A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these

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Labeling is important for informational, legal and ----- reasons. A)marketing B)branding C)strategic D)promotional

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Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

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Last Answer : D)needs of middlemen.

When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension

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Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout

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Last Answer : B)phase-out

The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

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Last Answer : B)features in each brand

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Last Answer : B)are principles or rules that individuals use to determine what is right or wrong.

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When an individual knows that a product exists, has very little information regarding the product, and does not seek additional information, in what stage of the product adoption process is that person? A)Trial stage. B)Adoption stage. C)Interest stage. D)Awareness stage. E)Evaluation stage.

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An individual who considers whether the product will meet certain criteria that are critical for meeting his or her needs is in what stage of the product adoption process? A)Interest stage B)Awareness stage C)Evaluation stage D)Trial stage E)Adoption stage

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