4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force B)When the sales force is large and the marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

4) The channel that includes both a manufacturer's agent and an industrial distributor
may be appropriate under which of the following circumstances?
A)When a marketer wishes to enter a new geographic market but does not wish to expand
the existing sales force
B)When the sales force is large and the marketer is thinking of cutting it down
C)When customers are highly concentrated in one geographic area
by

1 Answer

Answer :

A)When a marketer wishes to enter a new geographic market but does not wish to expand
the existing sales force
by

Related questions

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

The most widely used business to business marketing channel is; A)producer, distributor, customer. B)producer, manufacturers' agent, customer. C)producer, manufacturers' agent, distributor, customer. D)producer, customer.

Description : The most widely used business to business marketing channel is; A)producer, distributor, customer. B)producer, manufacturers' agent, customer. C)producer, manufacturers' agent, distributor, customer. D)producer, customer.

Last Answer : D)producer, customer.

A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

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Last Answer : D)manufacturers' agent

The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

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Last Answer : E)Market characteristics

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion

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Last Answer : C)Personal selling

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because of the ability of such firms to: A)provide Knox with market information. B)supply technical information to Knox. C)provide customers with more competitive pricing. D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Description : Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because ... D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Last Answer : A)provide Knox with market information.

The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer

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Last Answer : Wholesaler

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

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Last Answer : E)Extensive television advertising

A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

Description : A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

Last Answer : A)branch

Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

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Last Answer : D)use of product

Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

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Last Answer : A)Demographic

The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited -line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Last Answer : B)selling agent.

When only one outlet in a relatively large geographic area is used to distribute a product that is consumed over a long period of time, a(n) __________ channel arrangement is developed A)inclusive B)general C)exclusive D)selective E)physical

Description : When only one outlet in a relatively large geographic area is used to distribute a product that is consumed over a long period of time, a(n) __________ channel arrangement is developed A)inclusive B)general C)exclusive D)selective E)physical

Last Answer : C)exclusive

Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a transaction is completed. This method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.

Description : Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a ... method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.

Last Answer : D)negotiated.

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and inspecting foods. C)have specialised knowledge of a particular commodity. D)provide services on a somewhat permanent basis and operate in specific geographic territories. E)charge higher commissions than most other brokers.

Description : Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and ... and operate in specific geographic territories. E)charge higher commissions than most other brokers.

Last Answer : D)provide services on a somewhat permanent basis and operate in specific geographic territories

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

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Last Answer : B)brand licensing.

As Topnotch Supply's sales force continues to expand, the firm plans to add a fleet of company cars to its sales compensation package. For Topnotch, this would represent a _______ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive

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Last Answer : A)new-task

If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

Last Answer : A)total market

While developing a company sales forecast, a marketer discovered a pattern in sales volume over the past ten years. Which sales forecasting technique was employed? A)surveys B)executive judgement C)time series analysis D)correlation methods

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Last Answer : C)time series analysis

In establishing sales promotion objectives, a marketer should always A)concentrate on activities that will increase consumer demand. B)focus on consumers. C)be defensive in the methods used. D)align objectives with the organization's overall objectives.

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Last Answer : D)align objectives with the organization's overall objectives.

Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B)promote more ways in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.

Description : Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B) ... in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.

Last Answer : B)promote more ways in which consumers can use the product.

During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.

Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.

Last Answer : A)fortify the product position.

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

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Last Answer : D)Producer, wholesalers, retailers, consumers

The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to A)tighten its control over distribution of its products. B)discourage competition from other manufacturers. C)incorporate selective distribution. D)contain costs.

Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to A)tighten its control over distribution of its products. B)discourage competition from other manufacturers. C)incorporate selective distribution. D)contain costs.

Last Answer : A)tighten its control over distribution of its products.

During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to get and keep Becker's business, it must pay particular attention to product quality and: A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on -time delivery.

Description : During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to ... A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on-time delivery.

Last Answer : E)on-time delivery.

Jose Suarez has been promoted to sales manager at a new firm and is trying to come up with a sales -force compensation method. He would like to have selling expenses relate directly to sales resources, a highly aggressive sales force, and minimization of nonselling tasks. What compensation method(s) would best fulfill his requirements? A)Combination B)Straight salary C)Straight salary plus generous fringe benefits D)Straight commission E)Salary plus a bonus

Description : Jose Suarez has been promoted to sales manager at a new firm and is trying to come up with a sales -force compensation method. He would like to have selling expenses relate directly to ... B)Straight salary C)Straight salary plus generous fringe benefits D)Straight commission E)Salary plus a bonus

Last Answer : D)Straight commission

A marketer sometimes uses temporary price reductions to: A)increase the number of competitors. B)gain market share. C)decrease volume sold. D)increase revenue per item.

Description : A marketer sometimes uses temporary price reductions to: A)increase the number of competitors. B)gain market share. C)decrease volume sold. D)increase revenue per item.

Last Answer : B)gain market share.

A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.

Description : A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.

Last Answer : C)quick return on investment is desired.

A product's position is defined by: A)the consumer B)the marketer C)the industry D)competitors E)the market

Description : A product's position is defined by: A)the consumer B)the marketer C)the industry D)competitors E)the market

Last Answer : A)the consumer

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase of new product development. A)business analysis B)product development C)test marketing D)screening E)idea generation

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Last Answer : E)idea generation

Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's products B)Walton's desire to stay close to its customers C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

Description : Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's ... C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

Last Answer : C)Walton's desire to reduce selling costs

The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

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Last Answer : C)achieve the organisation's goals.

If a manager tries to form territories with equal sales potential, the territories will usually be unequal in geographic size; this will cause the salespersons with larger territories to A)develop larger income potentials. B)have to work longer and harder to generate a certain sales volume. C)work about the same amount, since potential is the same. D)have much larger sales than those salespeople with smaller territories.

Description : If a manager tries to form territories with equal sales potential, the territories will usually be unequal in geographic size; this will cause the salespersons with larger territories to A)develop ... potential is the same. D)have much larger sales than those salespeople with smaller territories.

Last Answer : B)have to work longer and harder to generate a certain sales volume.

What type of wholesaler is most often used for large -volume purchases of bulky goods like coal, oil, and chemicals? A)A rack jobber B)A truck wholesaler C)A drop shipper D)A cash -and -carry wholesaler E)A bulk distributor

Description : What type of wholesaler is most often used for large -volume purchases of bulky goods like coal, oil, and chemicals? A)A rack jobber B)A truck wholesaler C)A drop shipper D)A cash -and -carry wholesaler E)A bulk distributor

Last Answer : C)A drop shipper

Kane Produce Ltd, a __________ , takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold. A)manufacturer's agent B)selling agent C)commission broker D)commission merchant E)selling broker

Description : Kane Produce Ltd, a __________ , takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold. A)manufacturer's agent B)selling agent C)commission broker D)commission merchant E)selling broker

Last Answer : D)commission merchant

Select the TRUE statement. A)Legislation regulating marketing in many foreign countries is being eased. B)A government's attitude toward cooperation with importers has little impact on marketing to that country. C)Refusing to give payoffs and bribes in some foreign countries may put the marketer at a competitive disadvantage. D)Bribes and payoffs are considered unethical in all countries and cultures

Description : Select the TRUE statement. A)Legislation regulating marketing in many foreign countries is being eased. B)A government's attitude toward cooperation with importers has little impact on ... competitive disadvantage. D)Bribes and payoffs are considered unethical in all countries and cultures

Last Answer : C)Refusing to give payoffs and bribes in some foreign countries may put the marketer at a competitive disadvantage.

Vauxhall Motors is producing a new van with four-wheel drive Which one of the following would be a likely variable for segmenting the market for this new model? A)Religion B)Geographic location C)Income D)Political views

Description : Vauxhall Motors is producing a new van with four-wheel drive Which one of the following would be a likely variable for segmenting the market for this new model? A)Religion B)Geographic location C)Income D)Political views

Last Answer : B)Geographic location

Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.

Description : Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.

Last Answer : B)producers.

Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.

All of the following are facilitating organisations except A)public warehouses. B)finance companies. C)manufacturers' sales branches. D)transportation companies.

Description : All of the following are facilitating organisations except A)public warehouses. B)finance companies. C)manufacturers' sales branches. D)transportation companies.

Last Answer : C)manufacturers' sales branches.

If RCA Records saw all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using the _________ approach: A)heterogeneous B)undifferentiated C)segmented D)differentiated E)concentrated

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Last Answer : B)undifferentiated

A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

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Last Answer : branch

The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

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Last Answer : c) Market Penetration

A primary goal of routing and scheduling decisions is to A)determine the sequence in which customers will be called on. B)use existing transportation facilities. C)minimize nonselling time. D)determine frequency and duration of calls.

Description : A primary goal of routing and scheduling decisions is to A)determine the sequence in which customers will be called on. B)use existing transportation facilities. C)minimize nonselling time. D)determine frequency and duration of calls.

Last Answer : C)minimize nonselling time.

If Carrier develops a new air conditioning compressor that lasts twice as long as existing compressors but only uses half the electricity, it will probably establish its pricing based on: A)cash flow. B)product quality. C)survival. D)return on investment. E)market share.

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Last Answer : B)product quality.

British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Last Answer : C)Type of organisation

Alex has been asked to calculate the sales potential for a new line of electronic games his company has acquired. He has developed a general economic forecast for the next two years, used this to estimate market potential and is now calculating sales potential. The approach he is using appears to be: A)build up B)delphi C)break down D)regression

Description : Alex has been asked to calculate the sales potential for a new line of electronic games his company has acquired. He has developed a general economic forecast for the next two years, used this to estimate ... The approach he is using appears to be: A)build up B)delphi C)break down D)regression

Last Answer : C)break down