1) If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which one of the following A)A marketing environment input B)Its marketing mix C)Its marketing approach D)A marketing environment output

1) If IBM was concerned about the interest rate it must pay in the next quarter to acquire  needed financial resources, this concern would involve which one of the following
A)A marketing environment input
B)Its marketing mix
C)Its marketing approach
D)A marketing environment output
by

1 Answer

Answer :

A)A marketing environment input
by

Related questions

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Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

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Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

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Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many national markets represents which level of international marketing? A)Exporting B)Accidental exporting C)International exporting D)Global marketing

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Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

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Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: A. Pricing B. Distribution C. Product development D. Promotion

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What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and overall mission D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals

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Last Answer : E)A company's mission and overall organisational goals

Realising that consumers have begun to seek safer cars, car makers are promoting air - bags to capitalise on this __________ while the strategic window is open. A)marketing mix B)market opportunity C)objective D)requirement E)need

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Last Answer : B)market opportunity

Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

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Last Answer : D)marketing strategy.

Which of the following elements of the international marketing mix can act as the greatest impediment to effective marketing in a foreign market? A)pricing B)product C)promotion D)distribution

Description : Which of the following elements of the international marketing mix can act as the greatest impediment to effective marketing in a foreign market? A)pricing B)product C)promotion D)distribution

Last Answer : D)distribution

Which of these approaches to adapting the marketing mix for international markets is MOST costly? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and product

Description : Which of these approaches to adapting the marketing mix for international markets is MOST costly? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and product

Last Answer : D)adapt promotion and product

In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

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Last Answer : B)packaging

Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product

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Last Answer : C)distribution

Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Last Answer : A)keep product and promotion the same

Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products

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Last Answer : B)adapt promotion only

Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for many consumer products B)The emphasis placed on the various promotion mix ingredients are often different for industrial and consumer products. C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products.

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Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

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In the absence of __________, pricing remains a flexible and convenient way to adjust the marketing mix. A) experience -curve effects B) strong price competition C) weak price competition D) government price control E) low -priced substitute products

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Last Answer : D) government price control

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Last Answer : D)how important price will be to customers.

Price is A)the value that is exchanged for products in a marketing transaction. B)always money paid in a marketing transaction. C)more important to buyers than sellers. D)usually the most inflexible marketing mix decision variable.

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Last Answer : A)the value that is exchanged for products in a marketing transaction.

Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.

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Last Answer : D)the generation of total revenue.