The most common reason for marketing strategies turning out differently than expected
is that
A)marketing implementation is poorly conceived.
B)not enough resources are devoted to marketing implementation.
C)the marketing environment changes too frequently.
D)failure to realise that marketing implementation is just as important as marketing
strategy.
is that
A)marketing implementation is poorly conceived.
B)not enough resources are devoted to marketing implementation.
C)the marketing environment changes too frequently.
D)failure to realise that marketing implementation is just as important as marketing
strategy.