Description : A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity
Last Answer : C)distinctive competency
Description : BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation
Last Answer : B)marketing planning.
Description : When the right combination of circumstances occurs at the right time to allow an organisation to take action toward a target market, the firm has identified a A)market objective. B)market requirement. C)strategic market plan. D)market opportunity. E)corporate objective.
Last Answer : D)market opportunity.
Description : The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary
Last Answer : E)executive summary
Description : Corporate strategy planners are concerned with many different issues as they attempt to match the organisation's __________ with the opportunities and risks in the environment. A)strengths B)mission statement C)strategic business units D)resources E)competitive advantages
Last Answer : D)resources
Description : A mission statement can benefit a company in all of the following ways EXCEPT A)giving it clear purpose and direction. B)describing its unique focus. C)keeping it focused on customer ... D)providing specific direction and guidelines to top managers. E)providing a detailed plan for implementation.
Last Answer : E)providing a detailed plan for implementation.
Description : Edco Ltd. is preparing a written document specifying the framework and actions for implementing and controlling marketing activities. This document is called the A)profit centre. B)marketing programme. C)strategic market programme. D)strategic business plan. E)marketing plan.
Last Answer : E)marketing plan.
Description : The section of the marketing plan that states what needs to be done, how and why refers to: A)marketing activation. B)marketing performance. C)marketing control. D)marketing implementation. E)strategic activation.
Last Answer : D)marketing implementation
Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.
Last Answer : B)for each different marketing strategy.
Description : 2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.
Last Answer : B)marketing programme.
Description : In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: A)profit unit. B)strategic business unit. C)marketing unit. D)small business unit.
Last Answer : B)strategic business unit.
Description : Strategic drift is…. A. When strategies progressively fail to address the environmental dynamics, and performance deteriorates. B. Mismatch between Vision Statement and Value Statement C. Mismatch between Vision Statement and Mission Statement D. Mismatch between Mission Statement and Resources
Last Answer : When strategies progressively fail to address the environmental dynamics, and performance deteriorates.
Description : The first sign that a nonbusiness organisation has become aware that it is performing marketing activities is through ----- decisions: A)target -public B)distribution C)promotional D)price
Last Answer : C)promotional
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : The _________ answers the question "What do we want to become?" whereas _________answers the question "What is our business?" a. vision statement; mission statement b. short-term objectives; long-term objectives c. objectives; strategies d. mission; vision
Last Answer : vision statement; mission statement
Description : Technology assessment is: A)assessing how much technology has been incorporated into an organisation B)trying to foresee the effects of new products and processes on a firm's operation and on society ... D)assessing the cost of new technology to determine whether a firm can afford to use it
Last Answer : B)trying to foresee the effects of new products and processes on a firm's operation and on society in general
Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.
Last Answer : A)consumer convenience products.
Description : Like root of a tree ____________ of a organisation is hidden from direct view a. All of the below b. Mission Statement c. Strategy d. Core Competance
Last Answer : Core Competance
Description : Identifying an Organization’s existing Vision, Mission, Objectives and Strategies is the final step for the Strategic Management Process
Last Answer : False
Description : Realising that consumers have begun to seek safer cars, car makers are promoting air-bags to capitalise on this __________ while the strategic window is open. A)marketing mix B)market opportunity C)objective D)requirement E)need
Last Answer : B)market opportunity
Description : Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using ... . C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.
Last Answer : A)dual distribution.
Description : Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management ... trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise
Last Answer : D)a strategic alliance
Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing
Last Answer : E)licensing
Description : The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.
Last Answer : E)internal marketing.
Description : __________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its ... Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management
Last Answer : D)Internal marketing
Description : The component at the centre of marketing implementation that draws the entire organisation together into a single, functioning unit is A)leadership. B)shared goals. C)the marketing strategy. D)people. E)systems.
Last Answer : B)shared goals.
Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.
Last Answer : C)personal selling.
Description : The first step in planning a marketing research project is: A)conducting a cost/benefit analysis B)searching the environment C)defining and locating problems D)assessing organisation resources E)defining goals and objectives
Last Answer : C)defining and locating problems
Description : The real value of marketing research to the organisation can best be understood by. A)its immediate impact on profits B)the amount of time spent C)how much it costs D)improvements in the ability to make decisions E)the increase in sales volume or market share
Last Answer : D)improvements in the ability to make decisions
Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.
Last Answer : C)achieve the organisation's goals.
Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology
Last Answer : A)responding to the marketing environment
Description : Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does ... concept by top management D)Development of an information system E)Restructuring of the organisation
Last Answer : C)Endorsement of the marketing concept by top management
Description : The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations
Last Answer : B)most efforts of the organisation
Description : What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and ... D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals
Last Answer : E)A company's mission and overall organisational goals
Description : Kraft purchased Duracell battery division and operates this division as a separate profit centre within the firm. In this example, Duracell is a __________________ of Kraft. A)strategic business unit B)marketing unit C)dependent unit D)corporate unit
Last Answer : A)strategic business unit
Description : Labeling is important for informational, legal and ----- reasons. A)marketing B)branding C)strategic D)promotional
Last Answer : D)promotional
Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason? A)Marketing B)BrandingC)Strategic D)Informational
Last Answer : D)Informational
Description : Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed ______ data: A)organisational B)primary C)secondary D)exploratory E)descriptive
Last Answer : C)secondary
Description : To find out what an organization's strategy is, you should: a) Read the mission statement b) Look at what the organization actually does c) Read the strategic plan d) Ask the CEO
Last Answer : Look at what the organization actually does
Description : A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the ... improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.
Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.
Description : Which of the following is NOT a purpose of a marketing plan? A)it specifies how resources are to be allocated B)it co-ordinates marketing and production activities C)it assigns responsibilities, tasks and timing D)it assists in management
Last Answer : B)it co-ordinates marketing and production activities
Description : Which of the following employees is responsible for setting the ethical tone for the entire marketing organisation? A)the marketing director B)all marketing employees C)the product manager D)the personnel director
Last Answer : A)the marketing director
Description : ------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ... to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards
Last Answer : Eliminating unethical individuals and improving the organisation's ethical standards
Description : A firm that markets diverse products would most likely base the organisation of its marketing department on A)products. B)regions. C)functions. D)types of customers.
Last Answer : A)products.
Description : If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products
Last Answer : B)Functional organisation
Description : When top -level managers delegate very little authority to lower -level employees, the organisation is : A)centralised B)decentralised C)empowered D)marketing -oriented
Last Answer : D)marketing -oriented
Description : When an organisation attempts to control its marketing activities, it may find it difficult to A)determine their effect on sales volume. B)use the information it collects. C)obtain the necessary information. D)get the accounting department to co-operate.
Last Answer : C)obtain the necessary information
Description : The members of a venture team come from: A)the marketing department B)the research and development department C)the production and finance departments D)different functional areas of an organisation
Last Answer : D)different functional areas of an organisation
Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.