------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ethical issues and to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

------- is (are) MOST likely to improve ethical behaviour in a marketing organisation.
A)Allowing employees to follow their own ethical standards
B)Encouraging employees to identify ethical issues and to decide what is right
C)Eliminating unethical individuals and improving the organisation's ethical standards
by

1 Answer

Answer :

Eliminating unethical individuals and improving the organisation's ethical standards
by

Related questions

Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture to foster more ethical practice s C)Reward employees who use questionable business tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm

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Last Answer : C)Reward employees who use questionable business tactics

-------- are formalised rules and standards that describe what the company expects of its employees in terms of ethical behaviour. A)Job descriptions B)Ethics clause s C)Codes of ethics D)Codes of conduct

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Last Answer : C)Codes of ethics

Which one of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople? A)Publishing ethical guidelines for salespeople B)Firing unethical salespeople C)Retraining unethical salespeople D)Using customers to review ethical guidelines

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Last Answer : B)Firing unethical salespeople

Which of the following employees is responsible for setting the ethical tone for the entire marketing organisation? A)the marketing director B)all marketing employees C)the product manager D)the personnel director

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As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top -quality beef," Wham Burger's director of marketing brings up the issue of the ethics of the campaign. The firm's Chairman correctly states that in the end it will be ------ that determine[s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

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Last Answer : B)They must be detailed enough to take into account every possible situation.

he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a social movement that is able to challenge big business practices D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

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The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

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The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

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Marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals such as profit is: A)nonbusiness marketing. B)organisational marketing. C)individual marketing. D)enterprise marketing.

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Professional accountants may encounter problems in identifying unethical behavior or in resolving an ethical conflict. When facedwith significant ethical issues, professionalaccountants should do the following, excepta. Follow the established policies of theemploying organization to of such Review the conflict problem with superior if the do not resolve the ethicalconflict.c. If the problem is not resolved withthe immediate superior and theprofessional accountant determinesto go to the next higher manageriallevel, the immediate superior neednot be notified of the decision.d. Seek counseling and advice on aconfidential basis with an independentadvisor or the applicable professionalaccountancy body or regulatory body toobtain an understanding of possiblecourses of action

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Corporate strategy planners are concerned with many different issues as they attempt to match the organisation's __________ with the opportunities and risks in the environment. A)strengths B)mission statement C)strategic business units D)resources E)competitive advantages

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the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

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A firm that markets diverse products would most likely base the organisation of its marketing department on A)products. B)regions. C)functions. D)types of customers.

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If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products

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As a media buyer for the Angelo Agency, Sheila knows that no one ever checks to see if her phone calls are business related or personal. With regard to ethical behaviour, this situation relates most closely to: A)exposure. B)opportunity. C)moral framework. D)organisational factors.

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Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.

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When an organisation sets a limited number of prices for selected groups of merchandise, this idea is commonly referred to as A)prestige pricing. B)price lining. C)customary pricing. D)odd -even pricing. E)ethical pricing.

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Utilitarian moral philosophies focus on A)the Golden Rule. B)the rights of individuals and the intentions associated with a particular behaviour. C)maximising the greatest good for specific individuals. D)maximising the greatest good for the greatest number of people. E)resolving conflicts and ensuring mutual benefit for all members of society.

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Last Answer : D)maximising the greatest good for the greatest number of people.

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Last Answer : A)dual distribution.

Select the TRUE statement. A)Legislation regulating marketing in many foreign countries is being eased. B)A government's attitude toward cooperation with importers has little impact on marketing to that country. C)Refusing to give payoffs and bribes in some foreign countries may put the marketer at a competitive disadvantage. D)Bribes and payoffs are considered unethical in all countries and cultures

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Last Answer : C)Refusing to give payoffs and bribes in some foreign countries may put the marketer at a competitive disadvantage.

Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing objectives B)overall objectives; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

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Last Answer : B)overall objectives; marketing objectives

Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

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What is the marketing objective of nonbusiness organisations? A)To provide an idea or service to the public B)To obtain a desired response from a target market or public C)To obtain a return on social investment D)To determine the target market and to create and maintain a satisfying marketing mix

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he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

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A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

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Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.

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Last Answer : A)organisational relationships.

Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C)bribe salespeople to push one product over another. D)fail to disclose information to consumers about the risks associated with using a product. E)manufacture a product that is very similar to a competing product.

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Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

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fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called. A)environmental scanning B)survey of environment C)marketing planning D)environmental analysis E)marketing information processing

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Last Answer : D)environmental analysis