Description : A company's microenvironment, 'general publics' consists of A. minority groups B. stockholders C. Community organizations D. public image
Last Answer : public image
Description : A company's microenvironment does not include A. The company B. The marketing intermediaries C. Demographic forces D. The organization's suppliers
Last Answer : C. Demographic forces
Description : A ___________ audit is used to assess a company's image among the organisation's publics or to evaluate the effect of a specific program A)communications B)social C)environmental D)public relations E)publicity
Last Answer : D)public relation
Description : A company's microenvironment, ' customer markets' are of A. 5 types B. 4 types C. 3 types D. 2 types
Last Answer : . 5 types
Description : Strategic planning in service organizations is all about: A. Where the organization is heading B. Where the organization should be heading. C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community
Last Answer : C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community
Description : In determining the primary responsibility of the external auditor for an audit of a company's financial statements, the auditor owes primary allegiance to: a. The management of the ... The Auditing and Assurance Standards Council, because it determines auditing standards and auditor's responsibility
Last Answer : Stockholders, creditors, and the investing public
Description : Another name for a company’s marketing communications mix is: A. The advertising program. B. The sales force. C. The image mix. D. The promotion mix.
Last Answer : D. The promotion mix.
Description : In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall
Last Answer : C. Mention of the company’s name in a news story
Description : The ethical roots of the classical model of corporate social responsibility are found in which statement: A. The idea that the interests of stakeholders are as important as the interests of a corporation' ... C. The ethical imperative to cause no harm. D. The ethical imperative to prevent harm.
Last Answer : B. The free market theory which holds that managers are ethically obliged to ace as much money as possible for their stockholders because to do otherwise would undermine the very foundations of our free society.
Description : According to the private property defense of the classical model of corporate social responsibility, managers who use corporate funds for projects that are not directly devoted to maximizing ... . Stockholders in publicly traded corporations are better understood as investors rather than owners.
Last Answer : C. Investors buy their stocks with the hope of maximizing return on their investment. D. Stockholders in publicly traded corporations are better understood as investors rather than owners.
Last Answer : Answer: De Lorean
Description : Which is a type of preferred stock that stockholders can exchange for a predetermined number of a company’s common stock? a) Prior preferred stock b) Convertible preferred stock c) Participating preferred stock d) Cumulative preferred stock
Last Answer : b) Convertible preferred stock
Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : D. sales promotion
Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : D. Sales promotion
Description : Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company
Last Answer : B. Entire marketing mix
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution
Last Answer : D. exclusive distribution
Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above
Last Answer : B. Maximize their market share
Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value
Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Last Answer : C. public relations
Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Description : Children with muscular dystrophy who receive treatments developed through research programs funded by MDA would represent __________ for this charitable organisation. A)target publics B)target population C)general publics D)focus groups E)client publics
Last Answer : E)client publics
Description : Stockholders, Employees and the community-at-large are among a Firm’s Stakeholders
Last Answer : True
Description : NGOs stands for: A. Non-Governmental Organization B. Nine-Governmental Organization C. Non-Gained Organizations D. National-Grade Organization
Last Answer : A. Non-Governmental Organization
Description : An organization’s appropriate tone at the top promoting ethical conduct is an example of: A. Ethics sensitivity. B. Ethics incentives. C. Ethical behavior. D. Consequentialist.
Last Answer : C. Ethical behavior.
Description : __________ is a way of measuring, understanding, reporting and ultimately improving an organization’s social and ethical performance. A. Financial audit B. Social audit C. Ethical audit D. Corporate governance
Last Answer : B. Social audit
Description : The ___________ has a code of ethics that helps organizations monitor their ads A. AAA B. FTC C. FDA D. All of the above
Last Answer : A. AAA
Description : A ___________________ is a way of measuring, understanding, reporting and ultimately improving an organization’s social and ethical performance. A. Social Audit B. Financial Audit C. Responsibility Audit D. Compulsory Audit
Last Answer : A. Social Audit
Description : An organization’s appropriate tone at the top promoting ethical conduct is an example of: A. Ethics sensitivity. B. Ethics incentives. C. Ethical behavior. D. Consequentialist
Description : Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores
Last Answer : B. wholesalers
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : Which one of the following groups of people would be considered client publics for a hospital? A) Patients B) Insurance companies C) Doctors D) Nurses E) Pharmaceutical sales representatives
Last Answer : A) Patients
Description : The ____________ allows systems and services to be accessible by a group of organizations. A. Private cloud B. Public cloud C. Community cloud D. Hybrid cloud
Last Answer : C. Community cloud
Description : The ____________ allows systems and services to be accessible by a group of organizations. a) Private cloud b) Public cloud c) Community cloud d) Hybrid cloud
Last Answer : Community cloud
Description : During the 1970s, the European Union, in its quest for monetary union, adopted what came to be referred to as the Community Snake This device was a (an): A. Adjustable pegged ... Dual exchange rate system C. Jointly floating exchange rate system D. Freely floating exchange rate system
Last Answer : C. Jointly floating exchange rate system
Description : What is Ethics to do with? A. Nothing B. The wider community C. Business D. Right and wrong E. None of the above
Last Answer : D. Right and wrong
Description : Who are organisational stakeholders? A. Providers of finance B. Customers C. Employees D. Community E. Government F. All of the above
Last Answer : F. All of the above
Description : Which of the following does the term Corporate Social Responsibility relate to? A. Environmental practice B. Ethical conduct C. Human rights and employee relations D. Community investment E. All of the above F. None of the above
Last Answer : E. All of the above
Description : We wish to be good citizens of every community in which we operate." This is A. Ethical Code B. Political and Social Code C. Legal Rule D. Legal Act
Last Answer : A. Ethical Code
Description : Why was the minority French speaking community relatively rich and powerful? -SST 10th
Last Answer : . French speakers got the benefit of economic development. . They were well-qualified and educated. . Because of their qualifications and education, they were well-settled and thus, rich and powerful.
Description : Why did the British encourage separatist tendencies among the minority community? -SST 10th
Last Answer : The British believed in the policy of Divide and Rule because they realized that if both the communities fight one against the other, the British could go on ruling India.
Description : Highest percentage of air consists of A. Oxygen B. Carbon dioxide C. Nitrogen D. Argon
Last Answer : C. Nitrogen
Description : The EPA consists: A. 2 Chapters B. 4 Chapters C. 8 Chapters D. 7 Chapters
Last Answer : B. 4 Chapters
Description : The Biosphere consists of the following A. Lakes B. Soils C. Solid sediments D. All of the above
Last Answer : D. All of the above
Description : The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach
Last Answer : D. approach