Karen is studying the potential for selling her company's products in China. As part of  her analysis, she is assessing the number, types and availability of wholesalers and  retailers. Karen is studying the country's  
A. Natural conditions  
B. Technological feasibility  
C. Social and cultural norms  
D. Distribution structure  
E. Legal and political constraints

1 Answer

Answer :

D. Distribution structure

Related questions

Description : Which of the following characteristics is not associated with wholesalers ? 1. Assembly 2. Distribution to retailers 3. Selling to consumers 4. Grading 5. None of these

Last Answer : Selling to consumers

Description : The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Last Answer : C. Wholesalers and retailers

Description : Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores

Last Answer : B. wholesalers

Description : Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c

Last Answer : C. Customers

Description : The corporate governance structure of a company reflects the individual companies’: A. Cultural and economic system. B. Legal and business system. C. Social and regulatory system. D. All of the above

Last Answer : D. All of the above

Description : The corporate governance structure of a company reflects the individual companies’: A. Cultural and economic system. B. Legal and business system. C. Social and regulatory system. D. All of the above.

Last Answer : D. All of the abov

Description : Which of the following is NOT part of the external marketing environment? A. Political B. Legal C. Product D. Socio-cultural

Last Answer : C. Product

Description : Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. ... C. Service capabilities D. Social and cultural environment E. Research and development activities

Last Answer : D. Social and cultural environment

Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Last Answer : E)selling agents represent wholesalers.

Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Last Answer : B)marketing mix

Description : The environment which examines institutions and other forces that has a deep effect on society's basic values, perceptions, preferences, and behaviors is referred to as what? E. Cultural Environment F. Demographic Environment G. Economic Environment H. Technological Environment

Last Answer : H. Technological Environment

Description : Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion

Last Answer : D)personal selling

Description : Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological

Last Answer : D. Technological

Description : Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological

Last Answer : A. Cultural

Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

Last Answer : A. Socio-cultural environment

Description : Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. ... . E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Last Answer : A)take title to but not physical possession of the goods.

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Description : Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? A. Industry competitors B. Technological partners C. Substitutes D. Buyers E. Potential entrants

Last Answer : B. Technological partners

Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers

Last Answer : Producer - Wholesalers - Retailers - Consumers

Description : Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for ... and economic constraints placed on pricing is roughly the same for industrial and consumer products

Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products

Description : In macro environment, the 'pressure groups' and 'government agencies' are part of A. the cultural environment B. the demographic environment C. the economic environment D. the political environment

Last Answer : D. the political environment

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

Description : In her search for a site for a new boutique she plans to open, Sarah has narrowed the choices down to three locations. Her friend Judy suggests that Sarah do an assessment of the other types of ... Sarah consider site ------ A)traffic. B)structure. C)compatibility. D)congeniality. E)convergence.

Last Answer : C)compatibility.

Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution

Last Answer : D. exclusive distribution

Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure

Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

Description : We wish to be good citizens of every community in which we operate." This is A. Ethical Code B. Political and Social Code C. Legal Rule D. Legal Act

Last Answer : A. Ethical Code

Description : Under a pegged exchange-rate system, which does not explain why a country would have a balance-of payments deficit? A. Very high rates of inflation occur domestically B. Foreigners ... . Technological advance is superior abroad D. The domestic currency is undervalued relative to other currencies

Last Answer : The domestic currency is undervalued relative to other currencies

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : P.E.S.T.L.E. is an abbreviation for….. A. Political, Economic, Social, Technological, Legal and Environmental. B. Political, Economic, Supply-chain, Technological, Legal and Environmental. C. Political, Economic, Supply-chain, Technological, Legal and E-business. D. None of these options is correct.

Last Answer : Political, Economic, Social, Technological, Legal and Environmental

Description : P.E.S.T.L.E. is an abbreviation for .. A. Political, Economic, Social, Technological, Legal and Environmental. B. Political, Economic, Supply-chain, Technological, Legal and Environmental. C. ... , Economic, Supply-chain, Technological, Legal and E-business. D. None of these options is correct.

Last Answer : Political, Economic, Social, Technological, Legal and Environmental.

Description : JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries? A) Political and legal forces B) Interpersonal forces C) Social forces D) Technological forces E) Industrial forces

Last Answer : A) Political and legal forces

Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these

Last Answer : marketing environment

Description : A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is ... firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

Last Answer : B)marketing environment

Description : A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: A. Socio-cultural environment B. Political environment C. Economic environment D. Competitive environment

Last Answer : C. Economic environment

Description : Which of the following is NOT an advantage of Strategic Management ? A. It provides organizations with a clearer sense of direction and purpose B. It helps improve the political, ... orientate Mgt. decisions to relevant environmental conditions D. It helps organizations be proactive than reactive

Last Answer : It helps improve the political, economic, social and technological environment of the Orgn

Description : Gwen works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. She is also devoting much of her time towards ... B)an advisory salesperson C)a field order taker D)an order getter E)a trade salesperson

Last Answer : E)a trade salesperson

Description : Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments 4. only minor commitments 5. none of these

Last Answer : long-term commitments

Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Last Answer : C)Trade sales promotion

Description : One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing ... . D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

Last Answer : B)that more wholesalers are becoming specialists.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

Description : Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C) ... , consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Last Answer : D)Producer, retailers, consumers

Description : Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Last Answer : B)long-term commitments.

Description : Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Last Answer : E)wholesalers or retailers.

Description : Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Last Answer : C. Retailer

Description : Feasibility study determines -----------------  A.Whether the project is possible with resources  B.Comparing the project with world class manufacturing norms C.Calculate the cost crashing each unit  D.Add duration to each unit

Last Answer : A.Whether the project is possible with resources

Description : Which of the following is expenses ratio? (a) Administrative expenses ratio (b) Selling and Distribution expenses ratio (c) Factory expenses ratio (d) Finance Expenses ratio A. A, B and D B. A, C and D C. A, B and C D. A, B , C, D

Last Answer : D. A, B , C, D

Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions

Last Answer : C. Advertising

Description : Which Environment can create new market and new business segments? A. Political Environment B. Economic Environment C. Socio- Cultural Environment D. Technological Environment

Last Answer : Technological Environment