A ___________ audit is used to assess a company's image among the organisation's publics or to evaluate the effect of a specific program A)communications B)social C)environmental D)public relations E)publicity

A ___________ audit is used to assess a company's image among the organisation's publics or to evaluate the effect of a specific program A)communications B)social C)environmental D)public relations E)publicity
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D)public relation
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__________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Description : __________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Last Answer : D)Public relations

___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Description : ___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Last Answer : B)Publicity

Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Wessex Motors will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Description : Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major ... will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Last Answer : A)mail

the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find target audiences  podcasting allows organisations to provide audio and video information to the gernal public without news media  All of the above.

Description : the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media  All of the above.

Last Answer :  All of the above.

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

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Last Answer : C)personal selling.

In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to A)discourage news coverage of the event. B)deny that the event occurred. C)facilitate news coverage. D)hire a public relations firm. E)refrain from publicity that reports the event.

Description : In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to A)discourage news coverage of the event. B)deny that the event occurred. ... news coverage. D)hire a public relations firm. E)refrain from publicity that reports the event.

Last Answer : C)facilitate news coverage.

Acme Ltd. has agreed to provide financial assistance to a local community festival so long as the company name is prominently displayed at the event. Acme is engaging in: A)publicity B)sponsorship. C)public relations. D)event marketing E)sales promotion.

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Last Answer : B)sponsorship.

All of the following are examples of publicity -based public relations tools except A)press conferences. B)feature articles. C)news releases. D)annual reports. E)news stories.

Description : All of the following are examples of publicity-based public relations tools except A)press conferences. B)feature articles. C)news releases. D)annual reports. E)news stories.

Last Answer : D)annual reports.

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Last Answer : A)advertising.

The limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable messages as newsworthy. C)it is time -consuming and costly to convince media personnel that the information is newsworthy. D)media personnel control the content and the timing of the communication.

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Last Answer : D)media personnel control the content and the timing of the communication.

In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to: A)discourage news coverage of the event. B)deny that the event occurred. C)facilitate news coverage. D)hire a public relations firm.

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Last Answer : C)facilitate news coverage.

Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? A)Publicity B)Sales promotion C)Personal selling D)Public relations

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Last Answer : C)Personal selling

A major reason why a substantial amount of publicity material is rejected by media personnel is that the material is: A)too long and technical. B)written at too high a reading level for the audience. C)submitted by organisations that the media do not trust. D)not persuasive enough. E)insufficiently newsworthy.

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Last Answer : E)insufficiently newsworthy.

In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall

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Last Answer : A)advertising and sales promotion.

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When a company adjusts price levels so that it can increase sales volume to levels that match the organisation's expenses, it is said to employ a ---- pricing objective. A)market share B)cash flow C)return on investment D)survival E)profit

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Last Answer : D)survival