A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman

A ______________ is a set of interdependent organizations involved in the process of  making a product or service available for use of consumption by the consumer or  business user.  
A. retailer  
B. wholesaler  
C. distribution channel  
D. middleman
by

1 Answer

Answer :

C. distribution channel
by

Related questions

Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these

Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Last Answer : A)retailer.

……………………….. is the last channel of the distribution chain of Business middlemen a. Wholesaler b. Agent c. Retailer d. Customer

Description : ……………………….. is the last channel of the distribution chain of Business middlemen a. Wholesaler b. Agent c. Retailer d. Customer

Last Answer : c. Retailer

In one-level channel there is no _______________ 1. Wholesaler 2. Retailer 3. Consumer 4. Producer 5. None of these

Description : In one-level channel there is no _______________ 1. Wholesaler 2. Retailer 3. Consumer 4. Producer 5. None of these

Last Answer : Wholesaler

The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these

Description : The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these

Last Answer : Two level channel

____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these

Description : ____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these

Last Answer : Manufacturer

__________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

Description : __________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

Last Answer : B)Manufacturer

Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Description : Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an ... the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Last Answer : A)Merchant wholesaler

A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological

Description : A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological

Last Answer : A. possession

Which of the following is a full -service merchant wholesaler? A)Cash -and -carry wholesaler B)Limited -line wholesaler C)Drop shipper D)Mail -order wholesaler E)Functional middleman

Description : Which of the following is a full -service merchant wholesaler? A)Cash -and -carry wholesaler B)Limited -line wholesaler C)Drop shipper D)Mail -order wholesaler E)Functional middleman

Last Answer : B)Limited -line wholesaler

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can perform physical distribution activities more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can ... more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these

Last Answer : can perform physical distribution activities more efficiently than the retailer

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Last Answer : C)can perform physical distribution activities more efficiently than the retailer.

Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : D. Place

Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : D. Place

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate users of the products 3. always sells products to retailers 4. does not take title to products 5. none of these

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate ... always sells products to retailers 4. does not take title to products 5. none of these

Last Answer : links producers to other middlemen or the ultimate users of the products

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited -line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Last Answer : B)selling agent.

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Description : If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Last Answer : A)full -service wholesaler

A merchandising company that sells directly to consumers is a a. retailer. b. wholesaler. c. broker. d. service company.

Description : A merchandising company that sells directly to consumers is a a. retailer. b. wholesaler. c. broker. d. service company.

Last Answer : a. retailer.

Which of the following would not be considered a merchandising company? a. Retailer b. Wholesaler c. Service firm d. Dot Com firm

Description : Which of the following would not be considered a merchandising company? a. Retailer b. Wholesaler c. Service firm d. Dot Com firm

Last Answer : c. Service firm

Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision

Description : Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision

Last Answer : A. Target market selection

Is Costco a wholesaler, a retailer, or both?

Description : Is Costco a wholesaler, a retailer, or both?

Last Answer : That seems like a simple question†it’s called Costco Wholesale Corporation, afterall. But that name is a little bit deceiving. First, to define the central terms: A retailer is a store ... describes itself as “a membership warehouse club” on its website, which is about 0 percent helpful.

A retailer buys 40 pens at the marked price of 36 pens from a wholesaler. If he sells these pens giving a discount of 1%, what is the profit percent? A. 10% B. 22% C. 25% D. 26%

Description : A retailer buys 40 pens at the marked price of 36 pens from a wholesaler. If he sells these pens giving a discount of 1%, what is the profit percent? A. 10% B. 22% C. 25% D. 26%

Last Answer : Answer – A (10%) Explanation – Let the marked price of each pen be Re. 1. Then, C.P. of 40 pens = Rs. 36. S.P. of 40 pens = 99% of Rs. 40 = Rs. 39.60. ∴ Profit% = [3.60/36 x 100]% = 10%.

The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers

Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers

Last Answer : Cars

7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Last Answer : C)Cars

........................may be defined as a method of determining an optimal program of interdependent activities in view of available resources. a. Goal programming b. Linear programming c. Decision making d. None of these

Description : ........................may be defined as a method of determining an optimal program of interdependent activities in view of available resources. a. Goal programming b. Linear programming c. Decision making d. None of these

Last Answer : b. Linear programming

Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Last Answer : D. direct marketing channels

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Last Answer : B. indirect marketing channel

Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Last Answer : A. direct marketing channel

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Last Answer : B. indirect marketing channel

Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Last Answer : A. direct marketing channel

When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as………… A. Corporate vertical marketing systems B. Contractual vertical marketing systems C. Administered vertical marketing systems D. None of the above

Description : When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous ... vertical marketing systems C. Administered vertical marketing systems D. None of the above

Last Answer : A. Corporate vertical marketing systems

With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel. A. width B. depth C. length D. similarity

Description : With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel. A. width B. depth C. length D. similarity

Last Answer : C. length

Transporting and storing goods is part of which of the following marketing channel functions? A. negotiation B. physical distribution C. contact D. matching

Description : Transporting and storing goods is part of which of the following marketing channel functions? A. negotiation B. physical distribution C. contact D. matching

Last Answer : B. physical distribution

Buying goods and services for further processing or for use in the production process refer to which of the following markets? A Consumer markets B. Government markets C. Business markets D. International markets

Description : Buying goods and services for further processing or for use in the production process refer to which of the following markets? A Consumer markets B. Government markets C. Business markets D. International markets

Last Answer : C. Business markets

Strategic planning in service organizations is all about: A. Where the organization is heading B. Where the organization should be heading. C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community

Description : Strategic planning in service organizations is all about: A. Where the organization is heading B. Where the organization should be heading. C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community

Last Answer : C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community

Which of the following explains the term economic development? A. Improvement in the technology involved B. Improvement in production C. Improvement in distribution system D. All the above

Description : Which of the following explains the term economic development? A. Improvement in the technology involved B. Improvement in production C. Improvement in distribution system D. All the above

Last Answer : D. All the above

Major retailer types include the following EXCEPT ________. A. specialty store B. discount store C. catalog showroom D. the Internet

Description : Major retailer types include the following EXCEPT ________. A. specialty store B. discount store C. catalog showroom D. the Internet

Last Answer : D. the Internet

Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Description : Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Last Answer : C. Retailer

Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be shorter. B)other kinds of middlemen are available. C)transportation policies differ. D)value is added to the product. E)direct channels are used widely.

Description : Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be ... policies differ. D)value is added to the product. E)direct channels are used widely.

Last Answer : D)value is added to the product.

Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many different retailers C. private-label brands are always of better quality than national brands D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure

Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Description : Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Last Answer : A. direct channel

The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Last Answer : C. Customer value-hierarchy

Marketers operate in which marketplaces: A. Consumer and business B. Global and non-profit C. a & b both D. None of the above

Description : Marketers operate in which marketplaces: A. Consumer and business B. Global and non-profit C. a & b both D. None of the above

Last Answer : C. a & b both

From the economic system’s point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. consumer needs and wants into product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.

The amount of profit a channel member expects depends on A)the amount of discounts for large orders provided by the producers. B)the number of support activities provided by the producers. C)what the intermediary could make if it were handling a competing product instead. D)the number of distribution channels involved.

Description : The amount of profit a channel member expects depends on A)the amount of discounts for large orders provided by the producers. B)the number of support activities provided by the producers. C) ... make if it were handling a competing product instead. D)the number of distribution channels involved.

Last Answer : C)what the intermediary could make if it were handling a competing product instead.

Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Description : Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Last Answer : D. intermediaries

Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products

Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products

Last Answer : A. products in their decline stage

A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. takes title to products and resells them 4. manages transportation and warehousing functions 5. none of these

Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these

Last Answer : directs the flow of products from producers to customers

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length

Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length

Last Answer : A. Consistency