Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Marketing management is ________.
A. Managing the marketing process
B. Monitoring the profitability of the company’s products and services C. Selecting target markets
D. Developing marketing strategies to move the company forward
E. The art and science of choosing target markets and getting, keeping, and growing  customers through creating, delivering, and communicating superior customer  value
by

1 Answer

Answer :

E. The art and science of choosing target markets and getting, keeping, and growing  customers through creating, delivering, and communicating superior customer  value
by

Related questions

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

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Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas products are Whereas products are tangible tangible and services are intangible, experiences are _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

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Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

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Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

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