Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Which tool of the promotional mix consists of short-term incentives to encourage the  purchase or sale of a product or service?
A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
by

1 Answer

Answer :

D. Sales promotion
by

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