Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : The primary stakeholders are: A. Customers. B. Suppliers. C. Shareholders. D. Creditors.
Last Answer : C. Shareholders.
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : The following are stakeholders of forests which one of these causes the maximum damage to forest? A. People who live in or around the forest B. The industrials C. The wildlife and native enthusiasts D. The forest department of the government.
Last Answer : B. The industrials
Description : Stockholders, Employees and the community-at-large are among a Firm’s Stakeholders
Last Answer : True
Description : Ethics are important because A. suppliers prefer to deal with ethical companies. B. customers prefer to deal with ethical companies. C. employees prefer to deal with ethical companies. D. all of the choices.
Last Answer : D. all of the choices.
Description : Which of the following does the term Corporate Social Responsibility relate to? A. Environmental practice B. Ethical conduct C. Human rights and employee relations D. Community investment E. All of the above F. None of the above
Last Answer : E. All of the above
Description : The ethical roots of the classical model of corporate social responsibility are found in which statement: A. The idea that the interests of stakeholders are as important as the interests of a corporation' ... C. The ethical imperative to cause no harm. D. The ethical imperative to prevent harm.
Last Answer : B. The free market theory which holds that managers are ethically obliged to ace as much money as possible for their stockholders because to do otherwise would undermine the very foundations of our free society.
Last Answer : Answer: De Lorean
Description : Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should ... to organisational goals. E)Managers must use different tools to motivate different individuals.
Last Answer : C)Selecting effective motivational tools becomes easier as the work force becomes less diverse.
Description : Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions ... beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control
Last Answer : C)customers' needs
Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating
Last Answer : C)derived
Description : United Biscuits buys shortening from suppliers in the European Community. The buyer for the firm is MOST likely use which method of organisational buying? A)Description B)Inspection C)Sampling D)Negotiation E)Blind
Last Answer : C)Sampling
Description : Ahmed is actively initiating a project, so he plans to invite all relevant internal and external stakeholders including sponsors, customers, project teams, etc. for a kick-off meeting. To ensure all ... b. Scope statement c. Project charter d. Work packages e. Project funding agents
Last Answer : c. Project charter
Description : Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and ... Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio
Last Answer : d. Broad Cost Leader
Description : Who are project team members primarily accountable to? a. External stakeholders. b. The end users. c. The finance director. d. The project manager.
Last Answer : d. The project manager.
Description : The difference between transactional selling and relationship selling is A. In transaction, selling buyers must pay cash B. In relationship selling, buyers and sellers must be related C. In ... to their customers e. In transaction selling, the transaction is the beginning of a relationship
Last Answer : D. In relationship selling, sellers work to provide value to their customers e. In transaction selling, the transaction is the beginning of a relationship
Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.
Last Answer : D. Test marketing
Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value
Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Description : International Finance Corporation formed as a ________body of the World Bank. A. As a subsidiary body B. As a main body C. As a competitive body D. As a holding body
Last Answer : A. As a subsidiary body
Description : Industrial Finance Corporation of India (IFCI) was established in : A. 1946 B. 1947 C. 1948 D. 1949
Last Answer : C. 1948
Description : Which of the following is expenses ratio? (a) Administrative expenses ratio (b) Selling and Distribution expenses ratio (c) Factory expenses ratio (d) Finance Expenses ratio A. A, B and D B. A, C and D C. A, B and C D. A, B , C, D
Last Answer : D. A, B , C, D
Last Answer : Shareholders.
Description : Which of Which of the foll the following is owing is not considered not considered part of part of Total Quality? Total Quality? a. A focus on the customers and customers and stakeholders stakeholders b. A process focus A process focus c. Participation Participation and team work d. Six Sigmav
Last Answer : d. Six Sigmav
Description : What is Ethics to do with? A. Nothing B. The wider community C. Business D. Right and wrong E. None of the above
Last Answer : D. Right and wrong
Description : National Income ignores: A. Sales of a firm B. Salary of Employees C. Exports of the IT Sector D. Sale of land
Last Answer : D. Sale of land
Description : The organization will never be able to make the necessary changes without A. Top management commitment B. Employees C. Workers D. None of the mentioned
Last Answer : A. Top management commitment
Description : A whistle blower is an employee who A. exposes organizational wrongdoing. B. complains a lot to company management. C. engages in unethical behavior. D. refers disputes with other employees.
Last Answer : A. exposes organizational wrongdoing.
Description : Which one of the following is not recommended as a method for a company to protect itself against sexual harassment charges? A. Develop a zero-tolerance policy on harassment and communicate it to ... and sure punishment to harassers. D. Train managers at all levels on sexual harassment issues.
Last Answer : B. Retaliate swiftly against employees who bring forth charges of harassment.
Description : Directors are __________ of the company A. Employees B. Employers C. Both a) & b) D. None of the above
Last Answer : A. Employees
Description : The Finance Commission – (1) draws up Five Year Plans (2) formulates Monetary Policy (3) recommends pay revision of Central Government Employees (4) adjudicates on the sharing of resources between Centre and the States
Last Answer : (4) adjudicates on the sharing of resources between Centre and the States Explanation: Functions of the Finance Commission can ne explicitly stated as : (1) Distribution of net procee of taxes ... of the States so as to provide additional resources to Panchayats and Municipalities in the state.
Description : Of the following reasons, which is not a reason to use sales promotion? A. To reach new customers B. To reward behaviour C. To develop brand image D. To assist integration
Last Answer : C. To develop brand image
Description : Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy
Last Answer : A. pull strategy
Description : Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy
Last Answer : B. push strategy
Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing
Last Answer : D. direct marketing
Description : Direct-marketing programs create ______ A. One-to-one contacts with customers B. Frequency programs C. Re-analysis of databases D. New mass media messages
Last Answer : A. One-to-one contacts with customers
Description : Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c
Last Answer : C. Customers
Description : Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor
Last Answer : C. Retailer
Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions
Last Answer : C. Advertising
Description : Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation
Last Answer : D. Behavioral segmentation
Description : During the 1970s, the European Union, in its quest for monetary union, adopted what came to be referred to as the Community Snake This device was a (an): A. Adjustable pegged ... Dual exchange rate system C. Jointly floating exchange rate system D. Freely floating exchange rate system
Last Answer : C. Jointly floating exchange rate system
Description : We wish to be good citizens of every community in which we operate." This is A. Ethical Code B. Political and Social Code C. Legal Rule D. Legal Act
Last Answer : A. Ethical Code
Description : Strategic planning in service organizations is all about: A. Where the organization is heading B. Where the organization should be heading. C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community
Last Answer : C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community
Description : A company's microenvironment, the 'general publics' consists of A. Minority groups B. Stockholders C. Community organizations D. Public image
Last Answer : D. Public image
Description : Which of these factors would be co d be considered when making a lo ng a location decision at the region/community level? a. government government rules, attitudes, attitudes ... zoning restrictions restrictions d. environmental environmental impact issues e. proximity to raw materials and customers
Last Answer : e. proximity to raw materials and customers
Description : Which of the following reasons accounts for utilitarianism's dominance among policy makers and administrators? A. It seems obvious that policy questions should be judged by results and consequences. B. Policy experts ... collective or aggregate good. E. All of the above. F. None of the above.
Last Answer : E. All of the above.
Description : Which statements are legitimate challenges to utilitarian ethical theory? A. The end may justify the means. B. There is no consensus among utilitarians on how to measure and determine the overall good. C. It ... more relativistic accounts of the good. E. All of the above. F. None of the above.
Description : Which statements are characteristic of virtue ethics? A. Our character traits are easily modified, almost on a day-to-day basis if we so choose. B. Like Kantian ethical theory, virtue ethics requires that we disregard ... in his or her decision-making. E. All of the above. F. None of the above.
Last Answer : F. None of the above.