Non-store retailing falls into four major categories. Which of the following is NOT one  of the four nonstore retailing categories?  
A. Buying service  
B. Internet sales  
C. Automatic vending  
D. Direct marketing  
E. Direct selling

1 Answer

Answer :

B. Internet sales

Related questions

Description : Direct marketing and automatic vending are examples of A)off-premise retailing. B)portfolio retailing. C)nonstore retailing. D)off-price retailing. E)direct retailing.

Last Answer : C)nonstore retailing.

Description : Direct marketing and automatic vending are examples of 1. off-premise retailing 2. portfolio retailing 3. non-store retailing 4. off-price retailing 5. direct retailing

Last Answer : non-store retailing

Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these

Last Answer : it eliminates the need for sales personnel

Description : The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.

Last Answer : B)it eliminates the need for sales personnel.

Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Last Answer : A)Direct-response marketing

Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : D. Sales promotion

Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Last Answer : D. direct marketing channels

Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : A. Advertising

Description : Which one of the following is NOT a form of direct marketing ? 1. catalog retailing 2. telemarketing 3. personal selling 4. direct mail 5. none of these

Last Answer : personal selling

Description : All of the following are types of direct marketing except A) direct-response marketing. B) direct selling. C) television home shopping. D) online retailing.

Last Answer : B) direct selling.

Description : Which one of the following is NOT a form of direct marketing? A)catalogue retailing. B)telemarketing. C)personal selling. D)direct mail.

Last Answer : C)personal selling.

Description : Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion

Last Answer : B. Social marketing

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Description : Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big ... : A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Last Answer : B)franchising

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : A. advertising

Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Last Answer : D. direct marketing

Description : Major strategies regarding promotion mix are A. pull and push strategy B. rational and moral selling strategy C. direct strategy D. indirect strategy

Last Answer : A. pull and push strategy

Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Last Answer : D. personal selling

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

Description : Bill accesses Waterstone’s home page on the world wide web and orders a copy of the latest best selling business book. This is an example of: A)catalogue retailing. B)direct -response retailing. C)online retailing. D)home shopping. E)in -home retailing.

Last Answer : C)online retailing.

Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Last Answer : B. indirect marketing channel

Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Last Answer : B. indirect marketing channel

Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.

Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.

Description : The P/V ratio can be improved by A. Decreasing the selling price per unit B. Increasing variable cost C. Changing the sales mix D. None of the above

Last Answer : C. Changing the sales mix

Description : The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach

Last Answer : D. approach

Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Last Answer : C. public relations

Description : Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy

Last Answer : B. push strategy

Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Last Answer : C. public relations

Description : The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as…………. A. Selling B. Sales policy C. Sales programme D. Sales planning

Last Answer : D. Sales planning

Description : Major retailer types include the following EXCEPT ________. A. specialty store B. discount store C. catalog showroom D. the Internet

Last Answer : D. the Internet

Description : Direct material cost + direct labor cost + other variable costs is equal to… A. Contribution B. Total cost C. Marginal cost D. Sales

Last Answer : A sales forecast is only......

Description : Another name for a company’s marketing communications mix is: A. The advertising program. B. The sales force. C. The image mix. D. The promotion mix.

Last Answer : D. The promotion mix.

Description : In marketing, ______ is the focal point. A. Profit B. Sales C. Customer D. All of the above

Last Answer : C. Customer

Description : The difference between transactional selling and relationship selling is A. In transaction, selling buyers must pay cash B. In relationship selling, buyers and sellers must be related C. In ... to their customers e. In transaction selling, the transaction is the beginning of a relationship

Last Answer : D. In relationship selling, sellers work to provide value to their customers e. In transaction selling, the transaction is the beginning of a relationship

Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Last Answer : A. direct marketing channel

Description : Direct-marketing programs create ______ A. One-to-one contacts with customers B. Frequency programs C. Re-analysis of databases D. New mass media messages

Last Answer : A. One-to-one contacts with customers

Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products

Last Answer : A. products in their decline stage

Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Last Answer : A. direct marketing channel

Description : Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Last Answer : A. direct channel

Description : Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B ... touch E. All of the above statements about the sales force in the 21st century are true.

Last Answer : C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort

Description : Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. ... C. Service capabilities D. Social and cultural environment E. Research and development activities

Last Answer : D. Social and cultural environment

Description : When a car dealer complains to the manufacturer that another dealer of the same make of cars is selling outside their assigned territories, it is a type of A. Parallel conflict B. Customer-service conflict C. Vertical conflict D. Horizontal conflict

Last Answer : D. Horizontal conflict