The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

The term "marketing mix" describes:  
A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product
C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
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1 Answer

Answer :

D. A blending of four strategic elements to satisfy specific target markets
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The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made prior to any other marketing strategy consideration. B)physical distribution costs often rise as customer service requirements decrease. C)over 75 percent of all marketing costs are associated with physical distribution expenditures. D)no single distribution system is ideal for all situations and target markets.

Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.

Last Answer : D)no single distribution system is ideal for all situations and target markets.

The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Last Answer : C)strengths and weaknesses

What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and overall mission D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals

Description : What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and ... D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals

Last Answer : E)A company's mission and overall organisational goals

Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

SWOT analysis is a strategic planning technique used to identify strengths, weaknesses, opportunities, and (A) timing (B) tenure (C) totality (D) threats

Description : SWOT analysis is a strategic planning technique used to identify strengths, weaknesses,  opportunities, and (A) timing (B) tenure (C) totality (D) threats

Last Answer : (D) threats

Interpretation of accounts is the A. Art and science of translating the figures B. To know financial strengths and weaknesses of a business C. To know the causes for the prevailing performance of business D. All of the above

Description : Interpretation of accounts is the A. Art and science of translating the figures B. To know financial strengths and weaknesses of a business C. To know the causes for the prevailing performance of business D. All of the above

Last Answer : D. All of the above

A strategic window is A)the right combination of circumstances at the right time so that action can be taken toward a target market. B)what determines the factors that are most important in making a market attractive or strong. C)the limited period when the fit between key market requirements and a firm's capabilities is optimal. D)the process that seeks information about events and relationships in a company's outside environment.

Description : A strategic window is A)the right combination of circumstances at the right time so that action can be taken toward a target market. B)what determines the factors that are most important in ... . D)the process that seeks information about events and relationships in a company's outside environment.

Last Answer : C)the limited period when the fit between key market requirements and a firm's capabilities is optimal.

A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. immediately dropping the product from the product mix 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus

Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus

Last Answer : allowing the product to decline without a change in the marketing strategy

A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Description : A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Last Answer : A)allowing the product to decline without a change in the marketing strategy

The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ? 1. Concept development and testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

Description : A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the ... improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely C)allows the company to develop a larger number of segments D)allows more than one variable to be used to segment markets

Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets

Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely

The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

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Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision

Description : Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision

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The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan

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Strategic entrepreneurial marketing has been summarised as the 4Is: identification of target markets, interactive marketing methods, informal intelligence gathering and what is the fourth? A. independence. B. instructiveness. C. innovation. D. internet.

Description : Strategic entrepreneurial marketing has been summarised as the 4Is: identification of target markets, interactive marketing methods, informal intelligence gathering and what is the fourth? A. independence. B. instructiveness. C. innovation. D. internet.

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Which statement correctly describes the relationship between philosophical ethics and ethos? (a) Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No further philosophical reflection is required. (b) Philosophical ethics distinguishes what people do value from what they should value. (c) What people do value and should value are, for all practical purposes, the same? (d) Philosophical ethics is too abstract to be useful in everyday life situations. Following the mores and customs of one’s culture is a more dependable way to make moral decisions.

Description : Which statement correctly describes the relationship between philosophical ethics and ethos? (a) Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No ... mores and customs of one's culture is a more dependable way to make moral decisions.

Last Answer : (b) Philosophical ethics distinguishes what people do value from what they should value. (c) What people do value and should value are, for all practical purposes, the same?

Which statement correctly describes the relationship between philosophical ethics and ethos? A. Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No further philosophical reflection is required. B. Philosophical ethics distinguishes what people do value from what they should value. C. What people do value and should value are, for all practical purposes, the same? D. Philosophical ethics is too abstract to be useful in everyday life situations. Following the mores and customs of one’s culture is a more dependable way to make moral decisions.

Description : Which statement correctly describes the relationship between philosophical ethics and ethos? A. Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No further ... and customs of one's culture is a more dependable way to make moral decisions.

Last Answer : B. Philosophical ethics distinguishes what people do value from what they should value. C. What people do value and should value are, for all practical purposes, the same? D. Philosophical ethics is too abstract to be useful in everyday life situations. Following

In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: A)profit unit. B)strategic business unit. C)marketing unit. D)small business unit.

Description : In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: A)profit unit. B)strategic business unit. C)marketing unit. D)small business unit.

Last Answer : B)strategic business unit.

Organisational change is necessitated by– (A) External environmental pressure (B) Internal strengths and weaknesses (C) Sequential changes (D) All the above

Description : Organisational change is necessitated by– (A) External environmental pressure (B) Internal strengths and weaknesses (C) Sequential changes (D) All the above

Last Answer : Answer: All the above

Two major factors are changing the face of today’s communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and marketers are shifting away from mass marketing. C. Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.

An auditor is required to obtain a basic understanding of the client's internal control to plan the audit. The auditor may then decide to perform tests of controls on alinternal control procedures a. That would aid in preventing fraud. b. Documented in the flowchart. c. Considered to be weaknesses that might allow errors to enter the accounting system. d. Considered to be strengths for which the auditor desires further reduction in the assessed level of control risk.l

Description : An auditor is required to obtain a basic understanding of the client's internal control to plan the audit. The auditor may then decide to perform tests of controls on all internal control ... to be strengths for which the auditor desires further reduction in the assessed level of control risk.

Last Answer : Considered to be strengths for which the auditor desires further reduction in the assessed level of control risk.

The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions

Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions

Last Answer : C. Advertising

McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.

Description : McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.

Last Answer : C)has several target markets.

Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Last Answer : D. personal selling

Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : D. Sales promotion

The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

Last Answer : Target market and marketing mix

Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

he two components of a marketing strategy are: A)marketing objectives and promotion B)marketing mix and marketing objectives C)target market and marketing mix D)target markets and promotions

Description : he two components of a marketing strategy are: A)marketing objectives and promotion B)marketing mix and marketing objectives C)target market and marketing mix D)target markets and promotions

Last Answer : C)target market and marketing mix

Cost behaviour analysis is a study of how a firm's costs A. relate to competitors' costs B. relate to general price level changes C. respond to changes in activity levels within the company D. respond to changes in the gross national product

Description : Cost behaviour analysis is a study of how a firm's costs A. relate to competitors' costs B. relate to general price level changes C. respond to changes in activity levels within the company D. respond to changes in the gross national product

Last Answer : C. respond to changes in activity levels within the company

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Last Answer : D. direct marketing

All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.

Description : All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.

Last Answer : B. psychographics.

Which of the following is not a component of ‘SWOT Analysis’ ? (A) Threats (B) Strengths (C) Weaknesses (D) Options

Description : Which of the following is not a component of ‘SWOT Analysis’ ? (A) Threats (B) Strengths (C) Weaknesses (D) Options

Last Answer : Answer: Options

When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Description : When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Last Answer : C)exporting.

8. Who defined Operations Research as an aid for the executive in marketing his decisions by providing him with the quantitative information based on the scientific method of analysis? a. C. Kitte b. H.M. Wagner c. E.L. Arnoff d. None of the above

Description : 8. Who defined Operations Research as an aid for the executive in marketing his decisions by providing him with the quantitative information based on the scientific method of analysis? a. C. Kitte b. H.M. Wagner c. E.L. Arnoff d. None of the above

Last Answer : a. C. Kitte

Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on marketing strategy. C)a product's market growth rate and its relative market share are important determinants of its marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Description : Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on ... marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Last Answer : C)a product's market growth rate and its relative market share are important determinants of its marketing strategy

In the thirty minutes Jane has before a meeting on the firm's new marketing plan, she would like to refresh her memory of essential aspects of the document. She should read which section of the document? A)Opportunity and threat analysis B)Environmental analysis C)Executive summary D)Situation analysis E)Marketing objectives

Description : In the thirty minutes Jane has before a meeting on the firm's new marketing plan, she would like to refresh her memory of essential aspects of the document. She should read ... A)Opportunity and threat analysis B)Environmental analysis C)Executive summary D)Situation analysis E)Marketing objectives

Last Answer : C)Executive summary

Achievement tests are commonly used for the purpose of: (A) Assessing the amount of learning after teaching (B) Making selections for a specific job (C) Selecting candidates for a course (D) Identifying strengths and weaknesses of learners

Description : Achievement tests are commonly used for the purpose of: (A) Assessing the amount of learning after teaching (B) Making selections for a specific job (C) Selecting candidates for a course (D) Identifying strengths and weaknesses of learners 

Last Answer : (A) Assessing the amount of learning after teaching

Opportunity cost helps in: A. Ascertainment of cost B. Controlling cost C. Making managerial decisions D. Fixing selling price

Description : Opportunity cost helps in: A. Ascertainment of cost B. Controlling cost C. Making managerial decisions D. Fixing selling price

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_____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion

Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion

Last Answer : B. Price

The major components of marketing mix are A. Product B. Price C. Place D. All of the above

Description : The major components of marketing mix are A. Product B. Price C. Place D. All of the above

Last Answer : D. All of the above

Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : D. Place