Two major factors are changing the face of today’s communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and marketers are shifting away from mass marketing. C. Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Two major factors are changing the face of today’s communications. One of these  factors is the fact that:
A. Costs of promotion are rising.
B. Mass markets are fragmented and marketers are shifting away from mass  marketing.
C. Global communications are not growing rapidly enough.
D. Marcom managers have achieved more power and control.
by

1 Answer

Answer :

B. Mass markets are fragmented and marketers are shifting away from mass  marketing.
by

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