I can’t address VAT specifically, but I do believe that the actual bottom line cost should always be included. Here, businesses are adding more and more fees without disclosing them. A motel room may be advertised as $100, but the true price will be plus the parking fee of $10 a day, and the ‘resort’ fee of $8 a day, an ‘energy’ surcharge of 1%, and always a local bed tax which can be as high as 12%. It gets ridiculous.