he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.

he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments.
b. each Product.
c. promotion does not allow allocation of time.
d. each of the 5 designated promotional areas.
by

1 Answer

Answer :

b. each Product.
by

Related questions

The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E-Mail. b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media. c. Inside Sales, Outside Sales, and Trade Shows. d. Direct Mail, E-Mail, Web Media, Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Description : The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E ... Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Last Answer : b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media.

In order for a team to win at CapSim, they need to a. have a proactive strategy and contingency plan in place. b. have a contingency plan, a proactive strategy, open communications and the ability to make adjustments in a dynamic market. c. monitor the other teams and then head into the areas that are not being used by the other teams. d. have a proactive strategy, contingency plan, open communications, strong knowledge of the industry and have a strong understanding of the analyst report. e. have a strategy in place and be ready to completely change it in round 4 if it isn’t working.

Description : In order for a team to win at CapSim, they need to a. have a proactive strategy and contingency plan in place. b. have a contingency plan, a proactive strategy, open communications and the ability to ... a strategy in place and be ready to completely change it in round 4 if it isn't working.

Last Answer : d. have a proactive strategy, contingency plan, open communications, strong knowledge of the industry and have a strong understanding of the analyst report.

Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag between purchase and use of additional production capacity. d. There is a one year lag between purchase and use of additional production automation. e. All of the above are true.

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Last Answer : a. Teams cannot produce beyond 100% capacity.

.A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

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Last Answer : b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI.

The CAPSIM simulation is based on which industry? a. sensor industry b. textile industry c. automotive industry d. electronics industry

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Last Answer : a. sensor industry

Which of the following is an important fact about working capital in Capsim? a. The life blood of any organization b. All of the money tied up in things you one day wish to sell c. Can be seen on the balance sheet under the headings current assets and current liabilities d. The change of working capital can be seen on the cash flow statement e. All of the above are important

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Last Answer : e. All of the above are important

The ______________ details sales volume in all segments, reporting each product’s actual and potential sales. a. Balance Sheet b. Market Share Report c. HR/TQM/Sustainability Report d. Round Analysis e. Annual Report

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Last Answer : b. Market Share Report

Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

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Last Answer : c. 67%

Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

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Last Answer : c. Price, Place, Promotion, and Product

Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.

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Last Answer : b. customer survey.

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

As a general rule, stock issues are used to: a. Protect you from getting a loan from Big Al. b. Fund the purchase of more market share. c. Fund long term investments in capacity and automation. d. Fund yearly sales and promotional budgets. e. All of the above.

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Last Answer : c. Fund long term investments in capacity and automation.

The marketing spreadsheet is used to set which of the following: a. prices. b. promotion budgets. c. sales budgets. d. all of the above. e. none of the above.

Description : The marketing spreadsheet is used to set which of the following: a. prices. b. promotion budgets. c. sales budgets. d. all of the above. e. none of the above.

Last Answer : d. all of the above.

The time allocation on the advanced marketing module can be used to a. make a greater effort by the sales staff which translates into increased demand for that segment. b. make a greater effort by the sales staff which translates into increased demand for that product. c. there isn’t a time allocation on the advanced marketing module. d. increase the promotional budget resources to increase awareness. e. huh?

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Last Answer : b. make a greater effort by the sales staff which translates into increased demand for that product.

Which module in CAPSTONE allows investment in workforce training? a. HR b. Planning c. Finance d. Marketing

Description : Which module in CAPSTONE allows investment in workforce training? a. HR b. Planning c. Finance d. Marketing

Last Answer : a. HR

These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems and Just-in-Time Inventory b. Quality Function Deployment and Benchmarking c. Continuous Product Improvement systems (CPI) and Just-in-Time Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

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Last Answer : b. Quality Function Deployment and Benchmarking

An increase in promotional budgets have: a. increasing returns over time. b. level returns over time. c. decreasing returns over time. d. decreasing then increasing returns over time. e. increasing then decreasing returns over time.

Description : An increase in promotional budgets have: a. increasing returns over time. b. level returns over time. c. decreasing returns over time. d. decreasing then increasing returns over time. e. increasing then decreasing returns over time.

Last Answer : c. decreasing returns over time.

Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

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Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

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Last Answer : D. Sales promotion

Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

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Last Answer : d. down; right

Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

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Last Answer : b. False

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

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Last Answer : c. Customers want smaller and faster products.

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

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Last Answer : D)it moves buyers closer to adopting a product.

Teams can produce up to ______ products. a. 9 b. 7 c. 8 d. 5 e. 6

Description : Teams can produce up to ______ products. a. 9 b. 7 c. 8 d. 5 e. 6

Last Answer : c. 8

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Description : If a product's Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. ... Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Last Answer : a. take longer to move the product across the Perceptual Map.

Maximum issue is a. the upper limit in thousands of dollars that teams can issue in stock this year. b. amount in thousands of dollars that teams wish to issue in stock. c. upper limit of stock that can be bought back in thousands of dollars. d. amount of stock, if any, to buy back. e. none of the above.

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Last Answer : a. the upper limit in thousands of dollars that teams can issue in stock this year.

Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

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Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

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The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

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Period costs include a. R&D. b. promotion. c. sales and administration expenses. d. all of the above.

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Last Answer : d. all of the above.

Promotion expenditures reach diminishing returns at what level? a. about $3M b. $2.5M c. $1M d. $4M e. none of the above

Description : Promotion expenditures reach diminishing returns at what level? a. about $3M b. $2.5M c. $1M d. $4M e. none of the above

Last Answer : a. about $3M

What effect do increases in the Promotion Budget have on a product’s Awareness? a. Increasing returns b. Constant returns c. Proportionally increasing returns d. Diminishing returns e. None of the above

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Promotion efforts are subject to a. economies of scale. b. increasing returns. c. diminishing returns. d. promotion expenditure. e. customer awareness.

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Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely C)allows the company to develop a larger number of segments D)allows more than one variable to be used to segment markets

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Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely

Which of the following reports can be used to diagnose problems on a product by-product basis? a. stock market summary c. cash flow statement b. income statement d. balance sheet

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Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

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Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

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There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

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Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

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Last Answer : A. Advertising

According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

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The following represent core company activities that must be addressed each year except: a. Research and Development. b. Marketing. c. Finance. d. Labor Negotiations. e. Production.

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Last Answer : d. Labor Negotiations.

The situation analysis is a. a team exercise. b. designed to help your group understand the current market conditions. c. designed to help your group understand how the industry will evolve over the next 8 years. d. a five part analysis. e. all of the above.

Description : The situation analysis is a. a team exercise. b. designed to help your group understand the current market conditions. c. designed to help your group understand how the industry will evolve over the next 8 years. d. a five part analysis. e. all of the above.

Last Answer : e. all of the above.

Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

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When the Human Resources module is activated, which areas must be addressed? a. Complement (number of workers) b. Caliber (recruitment of talent of workers) c. Training (time workers spend in training) d. Benefits (retirement planning for workers) e. a, b, and c

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Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

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he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

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A segment manager’s task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. c. review margin potential for each segment and evaluate the capacity for each segment compared to the competition. d. evaluate the capacity for each segment based on total demand and the competitor’s capacity; evaluate the margin potential of all products and the distribution systems. e. none of the above.

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