Description : Which of the following statements is true about promo and sales budget? a. From one year to the next, a third of those who knew about a product forgot about it. b. If a product ended last year ... least two products in the segment's fine cut to achieve 100% accessibility. e. All of the above.
Last Answer : e. All of the above.
Description : If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness ... half of the money spent the previous year to reach 75% of the population. e. None of these.
Last Answer : c. I would only need to create 33% new awareness to maintain 100% this year
Description : Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above
Last Answer : c. 67%
Description : Under the National mission for sustainable agriculture mission how much percentage of allocated fund would be invested on women farmers? a. 50% b. 33% c. c. 25% d. 30% e. e. 23%
Last Answer : d. 30%
Description : The price of petrol increases by 25%. By what percentage must a customer reduce the consumption so that the earlier bill on the petrol does not alter? (A) 20% (B) 25% (C) 30% (D) 33.33%
Last Answer : Answer: A
Description : Promotion efforts are subject to a. economies of scale. b. increasing returns. c. diminishing returns. d. promotion expenditure. e. customer awareness.
Last Answer : c. diminishing returns.
Description : If your company offers no credit terms, demand a. remains constant. b. falls 25%. c. falls 50%. d. falls 65%.
Last Answer : d. falls 65%.
Description : When you sell capacity what percentage of your original investment do you receive? a. 65% c. 50% b. 25% d. 10%
Last Answer : a. 65%
Description : The approximate representation of land use classification in India is [IAS 2010] (a) net area sown 25%; forests 33%; other areas 42% (b) net area sown 58%; forests 17%; other areas 25% (c) net area sown 43%; forests 29%; other areas 28% (d) net area sown 47%; forests 23%; other areas 30%
Last Answer : Ans: (d)
Description : The Women's Reservation Bill seeks how much reservation for women in the State assemblies and Lok Sabha? (1) 30% (2) 25% (3) 33% (4) 36%
Last Answer : (3) 33% Explanation: Women's Reservation Bill or Constitution (108th Amendment) Bill, is a pending bill in India which proposes to reserve 33 per cent of all seats in the Lower house of Parliament ... and in all state legislative assemblies for women. The Rajya Sabha passed the bill on 9 Mar 2010.
Description : The percentage of India's forested land out of total land is – (1) 30% (2) 25% (3) less than 25% (4) 33%
Last Answer : (3) less than 25% Explanation: According to the India State of Forest Report (ISFR) 2015, the total forest cover as percentage of geographical area is 21.34 per cent. Total tree cover as percentage ... and tree cover is 79.42 million hectares, which is 24.16 percent of the total geographical area.
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : The minimum fore at cover necessary to maintain ecological balance is (a) 50% of the total land area (b) 40% of the total land area (c) 33% of the total land area (d) 25% of the total land area
Last Answer : Ans: (c)
Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.
Last Answer : b. have at least two products in the same segment.
Description : If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.
Last Answer : c. accessibility drops to 0% in three years.
Description : What effect do increases in the Promotion Budget have on a product’s Awareness? a. Increasing returns b. Constant returns c. Proportionally increasing returns d. Diminishing returns e. None of the above
Last Answer : d. Diminishing returns
Description : Each round is the equivalent of a. two years. b. none of these. c. one year. d. one quarter. e. one-half year.
Last Answer : c. one year.
Description : If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.
Last Answer : d. 33%.
Description : The market price of a novel was 50% more than its cost price. Vadi was going to sell it at market price to a customer, but he showed vadi some defects in the novel, due to which vadi gave ... another discount that was equal to 14.5% of the cost price. What was the approximate profit/loss to vadi?
Last Answer : Let the cost price be Rs. 100 Then, market price is Rs. 150 Now, the first discount is of 33% Rs.150 =Rs. 50 Hence, its selling price = 150 - 50 = Rs. 100 since vadi's ... further discount will be equal to loss % The next discount of 14.5% will be the loss percentage to vadi
Description : Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.
Last Answer : b. customer survey.
Description : Which of the following will give your company an AAA bond rating: a. Have contribution margins higher than 30%. b. Have absolutely no debt. c. Retire all of the current outstand stock. d. Pay a dividend that is less than EPS. e. Retire bonds before they are due.
Last Answer : b. Have absolutely no debt.
Description : If you sell off a production line (capacity and automation), the amount of cash that the company will receive will be a. 65% of the original cost. b. average cost of production for the previous year (market ... . 50% of the book value. d. 50% of the acquisition cost. e. 65% of the book value.
Last Answer : a. 65% of the original cost.
Description : If your team decides to introduce a new product, when should capacity and automation be purchased? a. Two rounds prior to product release b. One round prior to product release c. The ... round after product release e. Purchase of capacity and automation is not necessary for new product release
Last Answer : b. One round prior to product release
Description : Emergency loans are made at what rate over the normal Current Debt interest rate? a. 5% b. 7.5% c. 10% d. 12% e. 25%
Last Answer : b. 7.5%
Description : The ______________ details sales volume in all segments, reporting each product’s actual and potential sales. a. Balance Sheet b. Market Share Report c. HR/TQM/Sustainability Report d. Round Analysis e. Annual Report
Last Answer : b. Market Share Report
Description : When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in ... and performance on the other. d. you should use Microsoft Excel. e. all of the above.
Last Answer : a. the goal is to determine the ideal spot location for each segment during the 8 years.
Description : battery must be turned over to a charging station in winter if discharged by a) 50% b) 40% c) 30% d) 25%
Last Answer : d) 25%
Description : Raft foundation are generally preferred to when the area required for individual footing, is more than (A) 25% to total area (B) 30% of total area (C) 40% to total area (D) 50% of total area
Last Answer : Option D
Description : Vijay marked his camera at 50% above his cost price. He sold it after allowing discount and still made a profit of 20%. What is the discount percentage he offered on it? a)20% b)25% c)30% d)35%
Last Answer : a)20%
Description : Which tool can you use as a quick comparison tool when conducting a competitive analysis concerning production? a. Bond ratings b. Stock price c. Customer survey d. Market share e. None of the above
Last Answer : c. Customer survey
Description : Where are the credit policies for customer and supplier set in Capstone.xls? a. Marketing spreadsheet b. Production spreadsheet c. Finance spreadsheet d. Credit spreadsheet e. None of the above
Last Answer : a. Marketing spreadsheet
Description : In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand
Last Answer : b. Customer Survey Score
Description : The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.
Last Answer : c. 4P’s.
Description : The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare ... used to compare age against position. e. a marketing tool used to compare time against motion.
Last Answer : a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size.
Description : nce you upload your official decisions during a round, how many times can you change them before the end of the round? a. 0 b. 1 c. 2 d. 5 e. As many times as you want
Last Answer : e. As many times as you want
Description : In order for a team to win at CapSim, they need to a. have a proactive strategy and contingency plan in place. b. have a contingency plan, a proactive strategy, open communications and the ability to ... a strategy in place and be ready to completely change it in round 4 if it isn't working.
Last Answer : d. have a proactive strategy, contingency plan, open communications, strong knowledge of the industry and have a strong understanding of the analyst report.
Description : What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age
Last Answer : a. Price and Reliability
Description : The interest rate on a bond ______ by________ for each______ in the bond rating category. a. Increases; 0.5%; Decrease b. Decreases; 1.4%; Decrease c. Increases; 0.5%; Increases d. Decreases; 1.4%; Increase e. Increases; 7.5% ; Decrease
Last Answer : a. Increases; 0.5%; Decrease
Description : Each product can be promoted by a. Print media. b. Direct mail. c. Web media. d. Trade shows. e. All of the above.
Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.
Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.
Description : After you have uploaded your decisions to the website, you can change your official decisions as many times as you want prior to the processing date and time of the round. a. True b. False
Last Answer : a. True
Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.
Last Answer : b. how customers perceived the products in the segment.
Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.
Last Answer : c. percentage of Customers who knew about the product.
Description : What is the starting awareness percentage of a new product? a. 15% b. 65% c. 40% d. 25% e. 20%
Last Answer : d. 25%
Description : A person sold one-third of the total quantity of goods at a profit of 15%. At what profit percent should the remaining quantity be sold so that he makes an overall gain of 21%? 1 : 18% 2 : 27% 3 : 33% 4 : 30% 5 : None of these
Last Answer : 5 : None of these
Description : he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.
Last Answer : b. each Product.
Description : When should you purchase the production line to produce a new product? a. The year you create the product b. The year after you create the product c. The year prior to its introduction d. The year of its introduction e. The year after its introduction
Last Answer : c. The year prior to its introduction
Description : The primary difference between the Proformas and annual reports is: a. Proformas report on product information; annual reports report on financial data. b. Proformas are projections of results for the ... report on financial data; annual reports report on product data. e. None of the above.
Last Answer : b. Proformas are projections of results for the upcoming year; annual reports are results from the previous year.
Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.
Last Answer : a. You cannot manufacture your new product.
Description : Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year ... R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased
Last Answer : a. The day the R&D project completes