In only one product segment, diminishing returns for inside sales is reached at a. 75. b. 12. c. 15. d. 45 e. 30.In only one product segment, diminishing returns for inside sales is reached at a. 75. b. 12. c. 15. d. 45 e. 30.

In only one product segment, diminishing returns for inside sales is reached at a. 75.
b. 12.
c. 15.
d. 45
e. 30.
by

1 Answer

Answer :

e. 30.
by

Related questions

In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : b. 12.

In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : c. 15.

When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Description : When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Last Answer : b. $600,000 per product.

When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Description : When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Last Answer : d. $300,000 per product.

When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

Description : When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

Last Answer : a. $500,000 per product.

When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Description : When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Last Answer : c. $800,000 per product.

Promotion expenditures reach diminishing returns at what level? a. about $3M b. $2.5M c. $1M d. $4M e. none of the above

Description : Promotion expenditures reach diminishing returns at what level? a. about $3M b. $2.5M c. $1M d. $4M e. none of the above

Last Answer : a. about $3M

Diminishing returns for a single year on TQM budgets become noticeable at a. $3.0M. b. $1.5M. c. $2.0M. d. $5.0M. e. $1.0M.

Description : Diminishing returns for a single year on TQM budgets become noticeable at a. $3.0M. b. $1.5M. c. $2.0M. d. $5.0M. e. $1.0M.

Last Answer : c. $2.0M.

What effect do increases in the Promotion Budget have on a product’s Awareness? a. Increasing returns b. Constant returns c. Proportionally increasing returns d. Diminishing returns e. None of the above

Description : What effect do increases in the Promotion Budget have on a product’s Awareness? a. Increasing returns b. Constant returns c. Proportionally increasing returns d. Diminishing returns e. None of the above

Last Answer : d. Diminishing returns

Promotion efforts are subject to a. economies of scale. b. increasing returns. c. diminishing returns. d. promotion expenditure. e. customer awareness.

Description : Promotion efforts are subject to a. economies of scale. b. increasing returns. c. diminishing returns. d. promotion expenditure. e. customer awareness.

Last Answer : c. diminishing returns.

Investing more than $5,000,000 in the same TQM initiative over a two or three year period creates a. little or no additional improvement. b. high additional improvement. c. the same improvement than last period. d. diminishing returns.

Description : Investing more than $5,000,000 in the same TQM initiative over a two or three year period creates a. little or no additional improvement. b. high additional improvement. c. the same improvement than last period. d. diminishing returns.

Last Answer : a. little or no additional improvement.

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Description : Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Last Answer : c. 67%

f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Description : f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can't find ... product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Last Answer : b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical.

If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness as I could. b. Spend the same amount of money spent the previous year to reach the same percentage of awareness this year. c. I would only need to create 33% new awareness to maintain 100% this year. d. I need to spend at least half of the money spent the previous year to reach 75% of the population. e. None of these.

Description : If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness ... half of the money spent the previous year to reach 75% of the population. e. None of these.

Last Answer : c. I would only need to create 33% new awareness to maintain 100% this year

The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E-Mail. b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media. c. Inside Sales, Outside Sales, and Trade Shows. d. Direct Mail, E-Mail, Web Media, Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Description : The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E ... Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Last Answer : b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media.

When working with inside sales, each inside salesperson costs a. $35,000. b. $100,000. c. $50,000. d. $125,000. e. $110,000 plus a commission of 1%.

Description : When working with inside sales, each inside salesperson costs a. $35,000. b. $100,000. c. $50,000. d. $125,000. e. $110,000 plus a commission of 1%.

Last Answer : c. $50,000.

The resources used in the Sales Budget are a. E-mail, Trade Shows, Web Media and Print Media. b. Print Media, Outside Sales, and Distributors. c. Trade Shows, Outside Sales, Distributors, and Inside Sales. d. Outside Sales, Distributors, and Inside Sales. e. Trade Shows, Distributors, Outside Sales, Inside Sales, and Print Media.

Description : The resources used in the Sales Budget are a. E-mail, Trade Shows, Web Media and Print Media. b. Print Media, Outside Sales, and Distributors. c. Trade Shows, Outside Sales, Distributors ... , and Inside Sales. e. Trade Shows, Distributors, Outside Sales, Inside Sales, and Print Media.

Last Answer : d. Outside Sales, Distributors, and Inside Sales.

Which of the following is true about the Accounts Receivable Lag and its implications on demand? a. If you offer no credit, demand falls to about 60% of normal. b. At 30 days, demand is 90%. c. At 45 days, demand is 95%. d. At 60 days, demand is 98.5%. e. At 90 days, demand is 100%.

Description : Which of the following is true about the Accounts Receivable Lag and its implications on demand? a. If you offer no credit, demand falls to about 60% of normal. b. At 30 days, demand is 90%. c. At 45 days, demand is 95%. d. At 60 days, demand is 98.5%. e. At 90 days, demand is 100%.

Last Answer : d. At 60 days, demand is 98.5%.

What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product’s introduction? a. You cannot manufacture your new product. b. If the product is moved close to existing products on the R&D spreadsheet, a few but insufficient number of the new product would be produced. c. The product would automatically cease to exist. d. The new product would stock out and there would be a loss in sales revenue. e. None of the above.

Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.

Last Answer : a. You cannot manufacture your new product.

These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems and Just-in-Time Inventory b. Quality Function Deployment and Benchmarking c. Continuous Product Improvement systems (CPI) and Just-in-Time Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

Description : These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems ... Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

Last Answer : b. Quality Function Deployment and Benchmarking

This process management initiative increases the effectiveness of the Sales Budget and therefore demand. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Description : This process management initiative increases the effectiveness of the Sales Budget and therefore demand. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Last Answer : d. Channel Support systems

An increase in promotional budgets have: a. increasing returns over time. b. level returns over time. c. decreasing returns over time. d. decreasing then increasing returns over time. e. increasing then decreasing returns over time.

Description : An increase in promotional budgets have: a. increasing returns over time. b. level returns over time. c. decreasing returns over time. d. decreasing then increasing returns over time. e. increasing then decreasing returns over time.

Last Answer : c. decreasing returns over time.

Account Receivables lag impacts sales. At no credit terms, the appeal falls to about ______ %, at 30 days, appeal is _____ %, at 60 days, appeal is ______%. a. 98.5, 92, 65 b. 65, 92, 98.5 c. 70, 85, 99 d. none of the above, there is no impact

Description : Account Receivables lag impacts sales. At no credit terms, the appeal falls to about ______ %, at 30 days, appeal is _____ %, at 60 days, appeal is ______%. a. 98.5, 92, 65 b. 65, 92, 98.5 c. 70, 85, 99 d. none of the above, there is no impact

Last Answer : b. 65, 92, 98.5

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 and size by -0.5. c. In the high end segment performance drifts by +0.9 and size by -0.9. d. In the performance segment performance drifts by +1.0 and size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

Description : Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 ... size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

Last Answer : e. In the size segment performance drifts by -0.7 and size by +1.0.

Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

Description : Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

Last Answer : b. +0.7, -0.7

The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.

Description : The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.

Last Answer : c. drifts at same pace as the segment.

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Last Answer : c. Group of customers with similar purchasing concerns

What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

Description : What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

Last Answer : d. Upper Left

.As a manager you need to change the automation level of your segment from 2 to 5. The line has a capacity of $2 million. How much would it cost? a. $12 million b. $24 million c. $10 million d. $6 million e. none of the above

Description : .As a manager you need to change the automation level of your segment from 2 to 5. The line has a capacity of $2 million. How much would it cost? a. $12 million b. $24 million c. $10 million d. $6 million e. none of the above

Last Answer : b. $24 million

When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in demand. c. you use price on one axis and performance on the other. d. you should use Microsoft Excel. e. all of the above.

Description : When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in ... and performance on the other. d. you should use Microsoft Excel. e. all of the above.

Last Answer : a. the goal is to determine the ideal spot location for each segment during the 8 years.

A segment manager’s task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. c. review margin potential for each segment and evaluate the capacity for each segment compared to the competition. d. evaluate the capacity for each segment based on total demand and the competitor’s capacity; evaluate the margin potential of all products and the distribution systems. e. none of the above.

Description : A segment manager's task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the ... ; evaluate the margin potential of all products and the distribution systems. e. none of the above.

Last Answer : b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors.

Which statement is true? a. Increasing in capacity and changes in automation can take less than a year to implement if the product already exists. Sales of capacity take a full year to implement. b. Increases in capacity and changes in automation take a full year to implement. Sales of capacity are immediate. c. Increases in capacity, changes in automation and sales of capacity take a full year to implement. d. Increases in capacity, changes in automation and sales of capacity take less than a year to implement if the product already exists.

Description : Which statement is true? a. Increasing in capacity and changes in automation can take less than a year to implement if the product already exists. Sales of capacity take a full year to implement ... automation and sales of capacity take less than a year to implement if the product already exists.

Last Answer : b. Increases in capacity and changes in automation take a full year to implement. Sales of capacity are immediate.

In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.

Description : In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.

Last Answer : c. 47%.

In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.

Description : In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.

Last Answer : b. 9%.

On the perceptional map, where is the “sweet/ideal spot” in the High End segment? a. in the center of the circle c. there is no sweet spot in High End b. on the trailing edge of the circle d. on the leading edge of the circle

Description : On the perceptional map, where is the “sweet/ideal spot” in the High End segment? a. in the center of the circle c. there is no sweet spot in High End b. on the trailing edge of the circle d. on the leading edge of the circle

Last Answer : d. on the leading edge of the circle

Which criterion is most important in the High-End segment? a. age c. price b. position d. quality

Description : Which criterion is most important in the High-End segment? a. age c. price b. position d. quality

Last Answer : b. position

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

MTBF is measured in a. day increments. b. hour increments. c. minute increments. d. 30-minute increments. e. 15-minute increments.

Description : MTBF is measured in a. day increments. b. hour increments. c. minute increments. d. 30-minute increments. e. 15-minute increments.

Last Answer : b. hour increments.

When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks in a. October 1, 2002. b. immediately upon completion. c. January 1, 2003. d. R&D has no effect on product revisions. e. September 15, 2003.

Description : When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks in a. October 1, 2002. b. immediately upon completion. c. January 1, 2003. d. R&D has no effect on product revisions. e. September 15, 2003.

Last Answer : b. immediately upon completion.

In the advanced marketing module the term “reach” refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by the sales personnel. c. the number of times a message is repeated. d. the primary segment towards which promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Last Answer : a. the potential number of customers who would see the advertisement message

The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Description : The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Last Answer : b. 2.5

Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag between purchase and use of additional production capacity. d. There is a one year lag between purchase and use of additional production automation. e. All of the above are true.

Description : Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag ... year lag between purchase and use of additional production automation. e. All of the above are true.

Last Answer : a. Teams cannot produce beyond 100% capacity.

What is working capital? a. The funds needed for the day to day running of the company b. The cash on hand at the end of the day c. Profits less current liabilities d. The amount of funds a company needs to run indefinitely e. Total sales less total expenses

Description : What is working capital? a. The funds needed for the day to day running of the company b. The cash on hand at the end of the day c. Profits less current liabilities d. The amount of funds a company needs to run indefinitely e. Total sales less total expenses

Last Answer : a. The funds needed for the day to day running of the company

What is the most important element that ensures the accuracy of the Proformas reports? a. Production capacity b. Marketing sales forecasts c. R & D decisions d. Financial decisions e. All of the above

Description : What is the most important element that ensures the accuracy of the Proformas reports? a. Production capacity b. Marketing sales forecasts c. R & D decisions d. Financial decisions e. All of the above

Last Answer : b. Marketing sales forecasts

If the potential bar is lower than the actual, a. the company over produced and missed sales opportunities. b. the company lost sales because other companies over produced. c. the company picked up sales because other companies under produced. d. the company produced as much as last period and under produced nothing. e. the company under produced and missed sales opportunities.

Description : If the potential bar is lower than the actual, a. the company over produced and missed sales opportunities. b. the company lost sales because other companies over produced. c. the company ... as last period and under produced nothing. e. the company under produced and missed sales opportunities.

Last Answer : c. the company picked up sales because other companies under produced.

Looking at the production, if the potential bar is higher than the actual one, a. the company should spend more budget in sales. b. the company over produced and missed sales opportunities. c. the company produced the right amount and missed no sales opportunities. d. the company under produced and missed sales opportunities. e. the company should spend more budget in marketing.

Description : Looking at the production, if the potential bar is higher than the actual one, a. the company should spend more budget in sales. b. the company over produced and missed sales ... company under produced and missed sales opportunities. e. the company should spend more budget in marketing.

Last Answer : d. the company under produced and missed sales opportunities.