Description : Micro environment consists of ? A. suppliers B. marketing C. competitors D. all of the above
Last Answer : D. all of the above
Description : Competitors, Customers and Public are part of A. macro environment B. micro environment C. business necessities D. none of these
Last Answer : B. micro environment
Description : Micro factors of external business environment does not include A. Competitors B. Customers C. Government Policies D. None of these
Last Answer : C. Government Policies
Description : Which of the following is not part of the micro environment? a. Technology b. Shareholders c. Competitors d. Publics
Last Answer : Technology
Description : Changing the relationship with and services provided to customers in such a way that they will not think of changing suppliers is called …………. A) Lock in customers B) Lock out customers C) Lock in competitors D) Lock out competitors
Last Answer : A) Lock in customers
Description : A continually evolving network of independent companies, suppliers, customers, even competitors, linked together to share skills, costs, and access to one another s markets is called a/an ... Virtual organization ; (b) Boundaryless organization ; (c) Modular organization (d) Integrated organization
Last Answer : (a) Virtual organization ;
Description : Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these
Last Answer : one customer many suppliers
Description : Without which of the following a bank cannot survive 1. Cash 2. Computers 3. Customers 4. Credit 5. Competitors
Last Answer : Customer
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : Which of the following is an element of an organizations internal environment ? 1. competitors 2. employees 3. wholesalers 4. retailers 5. none of these
Last Answer : employees
Description : All of these, except__________, are part of Porter's competitive forces in industry analysis. a. potential entry of new competitors b. bargaining power of suppliers c. development of substitute products d. bargaining power of union
Last Answer : bargaining power of union
Description : Macro environment consist of ______? A. public. B. political & legal. C. suppliers. D. customers.
Last Answer : B. political & legal.
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : The micro environment consists ______. A. Technological Environment. B. Political Environment. C. Economic Environment. D. Public, middlemen, consumers & competitors.
Last Answer : D. Public, middlemen, consumers & competitors.
Description : In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis
Last Answer : A)marketing analysis
Description : According to the five factors model, an attractive industry would have all of the following characteristics EXCEPT: A. Low barriers to entry. B. Suppliers with low bargaining power. C. A moderate degree of rivalry among competitors. D. Few good product substitutes.
Last Answer : Low barriers to entry.
Last Answer : A moderate degree of rivalry among competitors.
Description : Industry analysis should include information on – a) Market size of competitor’s product b) Growth rate of suppliers c) New product entry d) Economic conditions
Last Answer : d) Economic conditions
Description : An industry is less attractive for suppliers when the rivalry among existing competitors is: a. High b. Low c. More d. Less
Last Answer : a. High
Description : What is meant by "micro-blogging"? * Blogs which are posted by companies, not individuals Blogs with limited individual posts, limited by character count typically Blogging from mobile devices All of the above
Last Answer : Blogs with limited individual posts, limited by character count typically
Description : What is meant by "micro-blogging"? A. Blogs with limited individual posts B. Blogging from mobile devices C. Blogs which are posted by companies, not individuals D. All of the above
Last Answer : A. Blogs with limited individual posts
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Last Answer : TRUE
Description : Which of the following is NOT the benefit of digital marketing ? Any business can contend with their competitor irrespective of the size using digital marketing If the target customers are not ... out from ads Digital marketing is cost effective for small businesses All of the above
Last Answer : All of the above
Description : Customers in growth stage of life cycle of products are classified as * innovators early adopters middle majority customers laggards
Last Answer : early adopters
Description : The main objective of branding is which of the following? * To have potential customers recognize your logo and marketing materials To earn trust from your customers Promotional materials that match and coordinate Having a unique tag line
Last Answer : To earn trust from your customer
Description : Market information means are_______ A. Knowledge of peers B.Knowledge of customer’s tastes C.Knowledge of industries D.Knowledge of industries
Last Answer : B.Knowledge of customer’s tastes
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Description : Dumping can be defined as 1. Throwing away consumer goods without destroying them 2. Buying industrial waste under sea 3. Throwing Radioactive waste in other countries 4. The sale of goods by a foreign supplier at a price below a native supplier's prices 5. None of these
Last Answer : The sale of goods by a foreign supplier at a price below a native supplier's prices
Description : IF the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ____________ may be a minor consideration when compared with service, dependability, and timeliness. 1. Planning 2. Strategy 3. Objectives 4. Cost 5. Speed
Last Answer : Cost
Description : In a market, the kings are _____________________ 1. consumers 2. suppliers 3. producers 4. marketing personnel 5. none of these
Last Answer : consumers
Description : In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. * ... High Touch Transactional High Tech/Low Touch, Automated High Tech/Low Touch, Personal
Last Answer : Low Tech, High Touch, Personal
Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : Extended P's of service marketing mixes: People, Product, Process Price, Physical Evidence, Promotion Physical Evidence, Place, People Product, Process, Physical Environment
Last Answer : People, Product, Process
Description : 5. Website Project definition phase comprises of Overview of the Project Organisational Background The Environment the Organisation exits in All of the Above
Last Answer : All of the Above
Description : which is normally run by a consortium of buyers in order to establish an efficient purchasing environment. * B2B independent e-marketplace buyer-oriented marketplace. supplier-oriented marketplace. vertical and horizontal e-marketplace
Last Answer : buyer-oriented marketplace
Description : A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a: * B2B independent e-marketplace. buyer-oriented marketplace. supplier-oriented marketplace. vertical and horizontal e-marketplace
Description : Extended Ps of service marketing mix: A. People, Product, Place B.Price Physical Evidence, Promotion C.Physical Evidence, Process, People D.Product, Process, Physical Environment
Last Answer : C.Physical Evidence, Process, People
Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these
Last Answer : some competitors are forced out
Description : All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation
Last Answer : evaluation of competitors efforts
Description : The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is 1. mixed competition 2. oligopoly 3. monopolistic competition 4. perfect competition 5. none of these
Last Answer : perfect competition
Description : Marketing is _____________________ 1. consumer oriented 2. competitors oriented 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 and 2
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : Which of the following practices are not suggested for producing relevant content? a. For creating notable content recurrently, create hero "content for tent-pole events". b. For creating ... specifics. d. For creating relevant content consistently, create help" content to answer queries."
Last Answer : c. For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.
Description : Above all, the advantage of competitive intelligence is that it allows you to: A. Measure your website data compared to your competitors B. Measure your website data in a vacuum C. See how much revenue your competitors are generating D. See how fast your company is growing
Last Answer : A. Measure your website data compared to your competitors
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : Which of the following is NOT a best practice for producing content? A. To produce remarkable content frequently, create hero "content for tent-pole events." B. To produce valuable content ... helpful specifics. D. To produce relevant content consistently, create help" content to answer queries."
Last Answer : C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics