Description : The customers in growth stage of life cycle of products are classified as A. innovators B. early adopters C. middle majority customers D. laggards
Last Answer : B. early adopters
Description : Customers in growth stage of life cycle of products are classified as A.innovators B.early adopters C.middle majority customers D.laggards Answer B
Last Answer : B.early adopters
Description : The last people to adopt a new product and who tend to be suspicious of new products are called: A)late adopters B)laggards C)late majority D)final targets
Last Answer : B)laggards
Description : who is suspicious of change is classified as * late majority early majority laggard early adopter
Last Answer : laggard
Description : 'Early adopters' are the people 1. who are opinion leaders 2. who are willing to try new ideas 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 and 2
Description : The adopter group who is the suspicious of change is classified as A. late majority B. early majority C. laggard D. early adopter
Last Answer : C. laggard
Description : who is suspicious of change is classified as A.late majority B.early majority C.laggard D.early adopter Answer:C
Last Answer : C.laggard
Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these
Last Answer : Growth
Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these
Last Answer : growth
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these
Last Answer : Lowering prices after developmental costs have been recovered
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization
Description : What is the stage in the population cycle in which India is classified on the basis of its demographic characteristics? (1) Early expanding stage (2) High stationary stage (3) Late expanding stage (4) Declining stage
Last Answer : (3) Late expanding stage Explanation: The demographic transition model is a chart showing the different stages of a country's population's birth rate and death rate. There are 5 stages, with each progressively ... with a high birth rate of 23 per 1000, and a decreasing death rate of 7 per 1000.
Description : Why are small businesses important to a country's economy? A. They give an outlet for entrepreneurs. B. They can provide specialist support to larger companies. C. They can be innovators of new products. D. All the above.
Last Answer : D. All the above.
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline
Last Answer : B)Growth
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Last Answer : TRUE
Description : Following is not a part of Internet Micro-Environment Customers Competitors Suppliers Technology
Last Answer : Technology
Description : Which of the following is NOT the benefit of digital marketing ? Any business can contend with their competitor irrespective of the size using digital marketing If the target customers are not ... out from ads Digital marketing is cost effective for small businesses All of the above
Last Answer : All of the above
Description : The main objective of branding is which of the following? * To have potential customers recognize your logo and marketing materials To earn trust from your customers Promotional materials that match and coordinate Having a unique tag line
Last Answer : To earn trust from your customer
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : Market information means are_______ A. Knowledge of peers B.Knowledge of customer’s tastes C.Knowledge of industries D.Knowledge of industries
Last Answer : B.Knowledge of customer’s tastes
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as * concept phase screening raw-material screening
Last Answer : concept
Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these
Last Answer : all of these
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these
Last Answer : none of these
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these
Last Answer : a differential advantage
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : Cross - Selling means ? 1. Selling with a cross face 2. Selling to Red Cross members 3. Selling to Blue cross members 4. Selling across countries 5. Selling other products to existing customers
Last Answer : Selling other products to existing customers
Description : How can you exceed your customer's expectations? A. By changing the appearance of the product regularly B. By providing something unique in the way you offer the service, either in the ... By providing huge discounts on your products or services D. By placing reviews prominently on your website
Last Answer : B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it
Description : How does a blog directly impact sales of a company? A. It is typically used as the way to disperse company coupons B. It can be used to talk negatively about the competition C. It tells customers what products to buy D. Typically a blog does not directly create sales
Last Answer : A. It is typically used as the way to disperse company coupons
Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above
Last Answer : A. satisfied
Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these
Last Answer : Introduction, Growth, Maturity and Decline
Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought
Last Answer : convenience
Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle 1. single person housing 2. ford cars 3. holidays to Greece 4. Diet Coke 5. Hotpoint refrigerators
Last Answer : Diet Coke
Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these
Last Answer : some competitors are forced out
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is ? 1. recovery 2. prosperity 3. depression 4. recession 5. growth
Last Answer : depression
Description : Digital marketing is any form of marketing products or services that involves ___. electronic devices pen money book
Last Answer : electronic devices
Description : Which one is the best way to make money digitally? Having products on your website Good marketing ideas by dreaming Selling stuff works the night shift
Last Answer : Having products on your website