Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index
Last Answer : D. Keep readers engaged and also gives search engines content to index
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Both 1 & 2
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : a strategy that specializes in limited or unique product category
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : Digital marketing aims to Identify customer needs Targeting niche audience Both A & B Neither of A & B
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. both 1 & 2 4. neither 1 nor 2 5. None of these
Last Answer : It is a sign of progress
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Description : media planning includes 1. assessing lost 2. selecting the right medium 3. both 1 and 2 4. neither 1 nor 2 5. scheduling the advertizement timings
Last Answer : both 1 and 2
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : What are some examples of digital marketing? Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Last Answer : All of the above
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Last Answer : TRUE
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : What are some examples of digital marketing? * Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Description : Which social network is considered the most popular for social media marketing? * Twitter Facebook Linkdin Whats App
Last Answer : Facebook
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : Which of the following is not a social media marketing ad platform? A. Facebook B. Instagram C. Twitter D. None of the ab
Last Answer : D. None of the above
Description : Which social network is considered the most popular for social media marketing? A. Facebook B. Twitter C. Linkdin D. Whats App
Last Answer : A. Facebook
Description : Is Social Media Marketing is a type of Digital Marketing? A. Yes B. No
Last Answer : A. Yes
Description : What are some examples of digital marketing? A. Search Engine Optimisation B. Search Engine Marketing C. Social Media Marketing D. All of the above
Last Answer : D. All of the above
Last Answer : Yes
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : Marketing is _____________________ 1. consumer oriented 2. competitors oriented 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Description : Ahmed is actively initiating a project, so he plans to invite all relevant internal and external stakeholders including sponsors, customers, project teams, etc. for a kick-off meeting. To ensure all ... b. Scope statement c. Project charter d. Work packages e. Project funding agents
Last Answer : c. Project charter
Description : the internet has changed public relations in what way? PR practitioners can put news on the website for reporters to access anytime blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media All of the above.
Last Answer : All of the above.
Description : Who are organisational stakeholders? A. Providers of finance B. Customers C. Employees D. Community E. Government F. All of the above
Last Answer : F. All of the above
Description : The best way to promote a business with social media is * To advertise your company, services, and products To collect as many contacts as possible Offer a lot of helpful and free information Invite potential clients to visit your website
Last Answer : Offer a lot of helpful and free information
Description : Promote a business with social media is_______ A. Lot of helpful and free information B.Advertise your company C.Clients to visit your website D.collect as many contacts
Last Answer : A. Lot of helpful and free information
Description : Which of the following explains the best use for website testing and experimentation? A. It gives customers a voice to decide what goes on your website B. It enables the company CEO ... to influence the background color D. It enables multiple versions of the website to exist simultaneously
Last Answer : A. It gives customers a voice to decide what goes on your website
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : In Banking Services Market can be segmented on the basis of ? 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 & 2 5. None of these
Description : What is the best way to promote a business with social media? Choose the Right Platforms Encourage Engagement Provide Value & Don’t Over-Promote All of the above
Description : What is the best way to promote a business with social media? A. Provide Value & Don’t Over-Promote B. Encourage Engagement C. Choose the Right Platforms D. All of the above
Description : What is the best way to promote a business with social media? Choose the Right Platforms Encourage Engagement Provide Value & Don’t Over-Promote All of the above
Description : How can LinkedIn serve the company aside from social network marketing? Job openings can easily be dispersed to qualified candidates on LinkedIn Company pictures can be posted to the profile Negative press about the competition can be easily spread Pricing lists can be posted
Last Answer : Job openings can easily be dispersed to qualified candidates on LinkedIn