Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : In a market, the kings are _____________________ 1. consumers 2. suppliers 3. producers 4. marketing personnel 5. none of these
Last Answer : consumers
Description : _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these
Last Answer : Value marketing
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : a strategy that specializes in limited or unique product category
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : _____________________ are those aspects which are valued by customers and where the organization must excel to outperform competitors? A. Input Factors B. Process Factors C. Output Factors D. Critical Success Factors
Last Answer : Critical Success Factors
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these
Last Answer : some competitors are forced out
Description : All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation
Last Answer : evaluation of competitors efforts
Description : The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is 1. mixed competition 2. oligopoly 3. monopolistic competition 4. perfect competition 5. none of these
Last Answer : perfect competition
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these
Last Answer : provides time utility
Description : In non profit oriented marketing ____________ 1. objectives are more complex 2. objectives are less complex 3. objectives are very simple 4. objectives are not defined 5. none of these
Last Answer : objectives are more complex
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. both 1 & 2 4. neither 1 nor 2 5. None of these
Last Answer : It is a sign of progress
Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Both 1 & 2
Description : Shoplifting' is known as _____________ 1. theft of retail merchandise during store house 2. burglary of a house 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : theft of retail merchandise during store house
Description : which among the following is the most commonly used sales promotional technique in India ? 1. Price Deals 2. Refunds and Refits 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Neither 1 nor 2
Description : A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Selective channel
Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method
Last Answer : price premium method
Description : The main aspect of 'casual research' is ____________ 1. necessary condition 2. sufficient condition 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 & 2
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Description : media planning includes 1. assessing lost 2. selecting the right medium 3. both 1 and 2 4. neither 1 nor 2 5. scheduling the advertizement timings
Last Answer : both 1 and 2
Description : 'Early adopters' are the people 1. who are opinion leaders 2. who are willing to try new ideas 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Description : Abstraction and encapsulation are fundamental principles that underlie the object oriented approach to software development. What can you say about the following two statements? I. Abstraction allows us to focus on what something ... and II are correct. (3) Only II is correct. (4) Only I is correct.
Last Answer : (1) Neither I nor II is correct.
Description : In India advertising for ___________ is not allowed on T.V. 1. liquor 2. Cigarette 3. Both 1 and 2 4. Only 1 5. Neither 1 nor 2
Last Answer : Both 1 and 2
Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion
Last Answer : selective
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : Digital marketing aims to Identify customer needs Targeting niche audience Both A & B Neither of A & B
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers
Last Answer : Cars
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : The acronym CRM stands for… 1. Consumer Relationship Marketing 2. Customer Relationship Management 3. Customer Relations and Marketing 4. continuous Relationship Management
Last Answer : Customer Relationship Management .
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. * referencing needs of companies of different sizes ... different feature stories appealing to different members different navigation options appealing to different members
Last Answer : the status of the business in the purchase decision process
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B
Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B
Last Answer : B.the status of the business in the purchase decision proces
Description : Which of the following is an element of an organizations internal environment ? 1. competitors 2. employees 3. wholesalers 4. retailers 5. none of these
Last Answer : employees
Description : Without which of the following a bank cannot survive 1. Cash 2. Computers 3. Customers 4. Credit 5. Competitors
Last Answer : Customer
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : What is a requirement for setting pricing objectives? A)The objectives should be short-term oriented. B)There should be only one pricing objective. C)An evaluation of competitors' prices should be made. D)The cost structure should be identified. E)The objectives should be explicitly stated.
Last Answer : E)The objectives should be explicitly stated.
Description : Competition-oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.
Last Answer : A)used when costs and revenues are considered secondary to competitors' prices.
Description : Which of the following practices are not suggested for producing relevant content? a. For creating notable content recurrently, create hero "content for tent-pole events". b. For creating ... specifics. d. For creating relevant content consistently, create help" content to answer queries."
Last Answer : c. For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.
Description : Above all, the advantage of competitive intelligence is that it allows you to: A. Measure your website data compared to your competitors B. Measure your website data in a vacuum C. See how much revenue your competitors are generating D. See how fast your company is growing
Last Answer : A. Measure your website data compared to your competitors
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : Which of the following is NOT a best practice for producing content? A. To produce remarkable content frequently, create hero "content for tent-pole events." B. To produce valuable content ... helpful specifics. D. To produce relevant content consistently, create help" content to answer queries."
Last Answer : C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : Following is not a part of Internet Micro-Environment Customers Competitors Suppliers Technology
Last Answer : Technology