Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Last Answer : All the above
Description : Marketing is _____________________ 1. consumer oriented 2. competitors oriented 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 and 2
Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification
Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers
Last Answer : Producer - Wholesalers - Retailers - Consumers
Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together
Last Answer : bring buyers and sellers together
Description : Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these
Description : Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these
Last Answer : one customer many suppliers
Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations
Last Answer : promotional efforts that promote value and utility
Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations
Last Answer : Most efforts of the organization
Description : What would the marketing budget section of a marketing plan detail? A. The cost to write the plan B. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above
Last Answer : C. The expected costs for each ad campaign based on the delivery method
Description : What would the marketing budget section of a marketing plan detail? * The cost to write the plan The marketing personnel job descriptions The expected costs for each ad campaign based on the delivery method None of the above
Last Answer : The expected costs for each ad campaign based on the delivery method
Description : What would the marketing budget section of a marketing plan detail? A. The marketing personnel job descriptions. B. The expected costs for each ad campaign based on the delivery method. C. The cost to write the plan. D. All of the above
Last Answer : B. The expected costs for each ad campaign based on the delivery method
Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers
Last Answer : Cars
Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate ... always sells products to retailers 4. does not take title to products 5. none of these
Last Answer : links producers to other middlemen or the ultimate users of the products
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : A 'Target Group' in Marketing means ______ 1. To whom the sales should be directed 2. A group of sellers 3. A group of buyers 4. A group of Producers 5. All the above
Last Answer : To whom the sales should be directed
Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing
Last Answer : Market Information, Transportation, Warehousing and Financing
Description : If there is simultaneous fall in consumers disposal income as well number of suppliers of a product in the market, the (a) Equilibrium quantity will decrease ; (b) Equilibrium price will decrease ; (c) Equilibrium price will go up ; (d) Equilibrium quantity will increase
Last Answer : (a) Equilibrium quantity will decrease ;
Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.
Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.
Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these
Last Answer : Marketing concept
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these
Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations
Description : How do we participate in the market as producers and consumers? Explain with three examples. -SST 10th
Last Answer : We participate in the market both as producers and consumers. (i) As producers of goods and services we could be working in any of the sectors such as agriculture, industry, or services. (ii) Consumers ... for a timely loan. They could force small farmers to sell their land to pay back the loan.
Description : How do we participate in the market as producers and consumers? -SST 10th
Last Answer : We participate in the market as producers and consumers in the following ways: (i) As producers of goods and services, we could be working in any of the sectors, such as in agriculture, industry, ... goods and services that they need. (iii) These are the final goods that people use as consumers.
Description : What are the results from a free market system is based on the free choices of consumers and producers?
Last Answer : The free market system has a circular flow of influences
Description : Which of the following best demonstrates the way consumers and producers influence each other in the free market system?
Last Answer : A circular model
Description : The ____________ acts as a market maker for bringing together service producers and consumers. a) Cloud Exchange (CEx) b) QoS c) Navigation d) SLA
Last Answer : HDFS
Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these
Last Answer : retail positioning
Description : The consumer movement is 1. against foreign imports that are much cheaper than products produced in the home market 2. a movemnt that is trying to improve consumer satisfaction 3. a ... individuals, groups and organizations attempting to protect the rights of consumers 5. none of these
Last Answer : a diverse group of individuals, groups and organizations attempting to protect the rights of consumers
Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management
Last Answer : C. product image
Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B
Last Answer : B.product images
Description : Dumping can be defined as 1. Throwing away consumer goods without destroying them 2. Buying industrial waste under sea 3. Throwing Radioactive waste in other countries 4. The sale of goods by a foreign supplier at a price below a native supplier's prices 5. None of these
Last Answer : The sale of goods by a foreign supplier at a price below a native supplier's prices
Description : IF the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ____________ may be a minor consideration when compared with service, dependability, and timeliness. 1. Planning 2. Strategy 3. Objectives 4. Cost 5. Speed
Last Answer : Cost
Description : Following is not a part of Internet Micro-Environment Customers Competitors Suppliers Technology
Last Answer : Technology
Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these
Last Answer : it eliminates the need for sales personnel
Description : Which of the following is least likely to be directly involved in actually making sales ? 1. order taker 2. current-customer salesperson 3. order getter 4. fixed order taker 5. support personnel
Last Answer : support personnel
Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above
Last Answer : augmented
Description : As a counselor, a personnel manager __________ 1. reminds the management of moral obligations towards employees 2. encourages the employees 3. tries to settle the disputes between labour and management 4. all of the above 5. none of these
Last Answer : encourages the employees
Description : Most organizational purchase decisions are made by 1. one person 2. a team of purchasing agents 3. a firm's buying centre 4. inventory control personnel 5. the sales force
Last Answer : a firm's buying centre
Description : The individual demand and supply curve of a product are Dx = 12-2px, Sx=3+5px, where Px stand for price and Dx and Sc respectively stands for quantity demanded and quantity supplie(d) If there are 5000 consumers and 1000 suppliers ... be the equilibrium price (a) `4 ; (b) `5 ; (c) `3 ; (d) `4.5
Last Answer : ; (c) `3 ;
Description : PBX in business communication jargon stands for 1. Personal Branch Exchange 2. Private Branch Exchange 3. Personnel Bureau Exchange 4. Public Bureau Exchange 5. None of these
Last Answer : Private Branch Exchange
Description : Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments 4. only minor commitments 5. none of these
Last Answer : long-term commitments
Description : The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer
Last Answer : Wholesaler
Description : The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain ... 4. they can set lower prices that result in greater sales and profits 5. none of these
Last Answer : they can set lower prices that result in greater sales and profits
Description : Tha Law of Demand is based on - (1) Manufacturer's preference (2) Seller's preference (3) Supplier's preference (4) Consumer's preference
Last Answer : (4) Consumer's preference Explanation: The Law of Demand states that, all else being equal, as the price of a product increases, quantily demanded lowers; likewise, as the price ... services to purchase. Each consumer will purchase different things because individual preferences and incomes differ.
Description : Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them ... which the store must draw its customers. E)convenient location is an essential customer service.
Last Answer : D)location determines the trading area from which the store must draw its customers.
Description : Tha Law of Demand is based on (1) Manufacturer’s preference (2) Seller’s preference (3) Supplier’s preference (4) Consumer’s preference
Last Answer : Consumer’s preference
Description : Marketing to reduce demand or shifting the demand but not to destroy demand is known as ___________ ? 1. Market Demand 2. Shift Demand 3. Demarketing 4. Premarketing 5. None of these
Last Answer : None of these
Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Last Answer : Publicity
Description : Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these
Last Answer : All of these