Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : The best way to improve search engine ranking is with * Video A blog Having at least 500 words of text per page Using a lot of graphics per page
Last Answer : A blog
Description : Best way to improve search engine ranking is with______ A. Video B.Blog C.Having at least 500 words of text per page D.Using a lot of graphics per page
Last Answer : B.Blog
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Last Answer : All of the above
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Last Answer : None of the above
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : Which amongst the following shall not fall under the aim of Marketing Communications Reach Tim Frequency Impact
Last Answer : Tim
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index
Last Answer : D. Keep readers engaged and also gives search engines content to index
Description : The best way to improve search engine ranking is with A. Video B. A blog C. Having at least 500 words of text per page D. Using a lot of graphics per page Ans: B
Last Answer : B. A blog
Description : The best way to improve search engine ranking is with A.Video B.A blog C.Having at least 500 words on the page D.a lot of graphics per page Answer: B
Last Answer : B.A blog
Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.
Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards
Description : Which of the following is an important aspect of creating blogs and posting content? A. Posting at least once a month to the blog B. Using a witty user name C. Social Media Optimization D. All of the above
Last Answer : D. All of the above
Description : What does the term sandbox mean in seo? A. The First 10 Search Results For A Particular Keyword. B.The Box With Paid Ads That Appear When You Perform A Search. C.A Special ... Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
Last Answer : D.This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword.
Description : What term is commonly used to describe the shuffling of positions in search engine results in between major updates? A. Flux B.Waves C.Shuffling D.Swaying
Last Answer : A. Flux
Description : what does the term keyword prominence refer to? A. It refers to the importance attached to getting the right keyword density. B.It refers to the fact that the keywords in bold font are ... fact that the keywords placed in important parts of a webpage are given priority by the search engines
Last Answer : D.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Description : Pages that are linked from other search engine is known as - A. root pages B.indexed pages C.crawled pages D.unindexed pages
Last Answer : B.indexed pages
Description : Search engine are used to ............ A. Search Videos B.Search Documents C.Search Images D.All of the above
Last Answer : D.All of the above
Description : If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the websites pages will never be indexed. B.Only 20% of the ... ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
Last Answer : C.20% of the webpages of the website have been indexed by the search engine
Description : Which of the following search engines patented the concept of "trustrank" as a methodology for ranking web sites & pages? A. Google B.Yahoo! C.MSN/Bing D.Teoma
Last Answer : B.Yahoo!
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : What Is Anchor Text? A. It Is The Main Body Of Text On A Particular Web Page B.It Is The Visible Text That Is Hyper Linked To Another Page C.It Is The Text Within The Left Or Top ... D.It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page
Last Answer : B.It Is The Visible Text That Is Hyper Linked To Another Page
Description : Which query will give the list of web pages indexed by a particular search engine on given domain? A. list:https://www.courseya.com/ B.link:https://www.courseya.com/ C.site:https://www.courseya.com D.webpage:https://www.courseya.com/
Last Answer : C.site:https://www.courseya.com
Description : The best way to improve search engine ranking is with ........ A. Keyword research B.Internally link to other pages C.Use ALT tags with all your images D.All of the above
Description : Which of the following tactics can harm your search rankings? A. Linking to your site from other websites B.Adding navigation links to your page’s template C.Using text that is the same color as your page’s background D.All of the above
Last Answer : C.Using text that is the same color as your page’s background
Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : What are some examples of digital marketing? Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Last Answer : All of the above
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content SEM. SEO. SST. SFA.
Last Answer : SEO.
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : What does SEM stand for? Search Engine Maintenance Search Engine Marketing Search Engine Mobility Search Engine Machine
Last Answer : Search Engine Marketing
Description : SEO is the art of ranking in the search engines? True FALSE
Last Answer : True
Description : What is the generally accepted difference between SEO and SEM? SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing No difference, they are synonymous SEO refers ... PPC, or paid search SEO tends to be a West coast term, SEM is more East coas
Last Answer : SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and SEM SEO SST SFA
Last Answer : SEO
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : SERP stand for Search Engine Result Page Search Engine Rating Page Search Engine Result Programme Search Engine Repository Page
Last Answer : Search Engine Result Page
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : What does SEO stand for? * Site Engine Optimization Search Engine Optimization Site Efficiency Optimization
Last Answer : Search Engine Optimization