Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Last Answer : None of the above
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Last Answer : All of the above
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Last Answer : Both A & B
Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : As an option, a construction company can set up a Transactional Website when aiming to develop new International Markets TRUE FALSE Depends on the Construction Company Depends on the set objectives
Last Answer : TRUE
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : Which amongst the following is NOT an essential component of a blog Dashboard Blogpost Search Bar Slide Bar
Last Answer : Slide Bar
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Description : Which amongst the following shall not fall under the aim of Marketing Communications Reach Tim Frequency Impact
Last Answer : Tim
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : which triggers positive or negative emotions leads to purchase motivation * emotional appeal rational appeal moral appeal irrational appeal
Last Answer : emotional appeal
Description : . On page search engine optimization refers to * Programming keywords into a website Evaluating each page of a website for design The number of links coming into your website The number of search engine sites a website is submitted to
Last Answer : Programming keywords into a website
Description : Search page engine optimization refers to_______ A. Programming keywords into a website B.Each page of a website for design C.Amount of links coming into your website D.The number of search engine sites a website
Last Answer : A. Programming keywords into a website
Description : Product development process after analysis of business next step to be taken is * test marketing penetration marketing one channel marketing individual marketing
Last Answer : test marketing
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. * referencing needs of companies of different sizes ... different feature stories appealing to different members different navigation options appealing to different members
Last Answer : the status of the business in the purchase decision process
Description : which is reflected in web design through ______. * different feature stories appealing to different members content referencing the needs of companies different navigation options appealing to different members status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : Which of the following are problems with the current rapid prototyping and additivemanufacturing technologies? a.Limited material variety b.Inability to convert a solid part into layers c.Poor machinability of the starting material d.The inability of the designer to design the part
Last Answer : a.Limited material variety
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking
Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Description : Which one of the following statements, related to the requirements phase in Software Engineering, is incorrect ? (A) Requirement validation is one of the activities in the requirements phase. (B) ... . (D) Function points is one of the most commonly used size metric for requirements.
Last Answer : (C) “Modelling-oriented approach” is one of the methods for specifying the functional specifications.
Description : Which of the following statements is true The web designer shouldn’t just be concerned about the looks but also about user interface Usability is very important in web design Both A & B None of the above
Description : What is a CMS in web design Content Management System Creative Management System Content Mixing System Creatives Managerial System
Last Answer : Content Management System
Description : A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these
Last Answer : customers may perceive such modifications as less attractive
Description : The primary purpose of 'packaging' is 1. Protection 2. Appeal 3. Performance 4. All of the above 5. None of these
Last Answer : Protection
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as A. emotional appeal B. rational appeal C. moral appeal D. irrational appeal
Last Answer : A. emotional appeal
Description : which triggers positive or negative emotions leads to purchase motivation A.emotional appeal B.rational appeal C.moral appeal D.irrational appeal Answer : A
Last Answer : A.emotional appea
Description : Which of the following is least important in design during rapid prototyping? a.Machine size b.Tolerance c.Material d.CAD software
Last Answer : b.Tolerance
Description : If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the websites pages will never be indexed. B.Only 20% of the ... ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
Last Answer : C.20% of the webpages of the website have been indexed by the search engine
Description : Which of the following factors contribute towards link popularity of a website? A. The quality of websites that link to it B.The number of websites that link to it C.The number of pages of the website indexed by Google D.All of the above
Last Answer : D.All of the above
Description : Which one is the best way to make money digitally? Having products on your website Good marketing ideas by dreaming Selling stuff works the night shift
Last Answer : Having products on your website
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : the internet has changed public relations in what way? PR practitioners can put news on the website for reporters to access anytime blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media All of the above.
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : Which of the following factors have an impact on the Google page rank? total no of inbound links to a page of a website. subject matter of the site providing the inbound link to a page of a website the text used to describe the inbound link to a page of a website none of the above
Last Answer : total no of inbound links to a page of a website
Description : 5. Website Project definition phase comprises of Overview of the Project Organisational Background The Environment the Organisation exits in All of the Above
Last Answer : All of the Above
Description : Effectiveness of e-commerce website should address Coherence Complexity Legibility All of the Above
Description : Which of the following software could be used to build a website Power Point Excel Dream Weaver ERP
Last Answer : Dream Weaver