Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : Which of the following is the form of mobile marketing? A. Voice call B. Text message C. Graphics D. All of the abo
Last Answer : D. All of the abo
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Last Answer : All of the above
Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing
Last Answer : C. CTR
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Which amongst the following shall not fall under the aim of Marketing Communications Reach Tim Frequency Impact
Last Answer : Tim
Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : ) Which of the following are types of Digital Marketing? A. SEM B. SEO C. Pay per click D. Content Marketing E. All of the above
Last Answer : E. All of the above
Description : Which of the following is NOT a type of mobile ad extension? A. App extension B. Call extension C. Sitelink extension D. Download extension
Last Answer : D. Download extension
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week
Last Answer : B. Specific recipients and personalized message
Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Last Answer : None of the above
Description : Which amongst the following is NOT an essential component of a blog Dashboard Blogpost Search Bar Slide Bar
Last Answer : Slide Bar
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Last Answer : TRUE
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : PPC in online advertising stands for Pay Per Click Pay Pal commission Pay Per Cost Pay Per Citation
Last Answer : Pay Per Click
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe
Description : ‘Call’ in marketing language means_____ A. Calling on a customer B.Telemarketing C.Calling on a salesperson D.None of the above
Last Answer : D.None of the above
Description : Which of these is not an example of offline integration with mobile? 1. Missed call marketing 2. Real time pricing 3. Instant return 4. Hotspot marketing-Bluetooth/Wi-Fi
Last Answer : Instant return
Description : Which of the following is the most common delivery channel in terms of mobile marketing? a. Graphic b. Text c. Voice call d. Search engine marketing
Last Answer : b. Text
Description : Which of the following is most common delivery channel for mobile marketing? A. text B. voice call C. graphic D. Search engine marketing
Last Answer : A. text
Description : Which of the following is the form of mobile marketing? A. text B. voice call C. graphic D. All of the above
Last Answer : D. All of the above
Description : Which social network is considered the most popular for social media marketing? * Twitter Facebook Linkdin Whats App
Last Answer : Facebook
Description : Which social network is considered the most popular for social media marketing? A. Facebook B. Twitter C. Linkdin D. Whats App
Last Answer : A. Facebook
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates
Last Answer : D. Increase open rates and click rates
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates
Last Answer : B. Increase open rates and click rates
Description : 3. Which of the following is most important metric to track email marketing? A. CTR B. Open rate C. Click rate D. All of the above
Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D
Last Answer : D. Article marketing
Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D
Last Answer : D.article marketing
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Last Answer : All of the above
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : Which type of online partnerships needs to be managed? Link building Affiliate marketing Online sponsorship All of the above.
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers