Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Last Answer : All of the above
Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Last Answer : Both A & B
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Description : Which amongst the following shall not fall under the aim of Marketing Communications Reach Tim Frequency Impact
Last Answer : Tim
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)? A. Hyperlocal marketing B. SMS marketing C. QR codes D. All of the above
Last Answer : A. Hyperlocal marketing
Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Last Answer : None of the above
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : Which of the following search engines patented the concept of "trustrank" as a methodology for ranking web sites & pages? A. Google B.Yahoo! C.MSN/Bing D.Teoma
Last Answer : B.Yahoo!
Description : Which query will give the list of web pages indexed by a particular search engine on given domain? A. list:https://www.courseya.com/ B.link:https://www.courseya.com/ C.site:https://www.courseya.com D.webpage:https://www.courseya.com/
Last Answer : C.site:https://www.courseya.com
Description : Where you can use A/B Tests on things other than web pages? A. Email B. Mobile App C. PPC D. All of the above
Last Answer : D. All of the above
Description : How many % of mobile web users abandon pages if they don't load within 10 seconds? A. 0.6 B. 0.65 C. 0.7 D. 0.75
Last Answer : B. 0.65
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : Which amongst the following is NOT an essential component of a blog Dashboard Blogpost Search Bar Slide Bar
Last Answer : Slide Bar
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic ... , digital marketing can be understood as online marketing, web marketing, and e-mail marketing
Last Answer : b. Digital marketing cannot be done offline.
Description : Which of the following is the correct depiction of Digital Marketing? a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above
Last Answer : d. All of the above
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Last Answer : TRUE
Description : Which of the following is the form of mobile marketing? A. Voice call B. Text message C. Graphics D. All of the abo
Last Answer : D. All of the abo
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : What is not true about digital marketing? It can be done online It cannot be done online It is referred to as online marketing, internet marketing or web marketing All of the above
Last Answer : It can be done online
Description : . What do you mean by Digital marketing? Digital marketing is referred to as online marketing, web marketing, and internet marketing. Analog Marketing Shop None of the above
Last Answer : Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. * referencing needs of companies of different sizes ... different feature stories appealing to different members different navigation options appealing to different members
Last Answer : the status of the business in the purchase decision process
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online
Description : Which of the following is a type of digital marketing activity? * Email marketing. Social web marketing. Viral marketing. All of the above
Description : Digital marketing is often referred to as___________. * online marketing internet marketing web marketing All of the above
Description : What do you mean by Digital marketing? A. Analog Marketing B. Shop C. Digital marketing is referred to as online marketing, web marketing, and internet marketing D. All of the abov
Last Answer : C. Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : Which of the following are types of digital marketing activities? A. Viral marketing B. Email marketing C. Social web marketing D. All of the above
Description : Digital marketing is similar to .............. A. Cold calling B. Web designing C. Online marketing D. Outdoor marketing
Last Answer : C. Online marketing
Description : ) Digital marketing is referred to as___________. A. online marketing B.web marketing C.internet marketing D.All of the above
Last Answer : D.All of the above
Last Answer : It cannot be done online
Description : What do you mean by Digital marketing? Digital marketing is referred to as online marketing, web marketing, and internet marketing. Analog Marketing Shop None of the above
Last Answer : Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : Pages that are linked from other search engine is known as - A. root pages B.indexed pages C.crawled pages D.unindexed pages
Last Answer : B.indexed pages
Description : If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the websites pages will never be indexed. B.Only 20% of the ... ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
Last Answer : C.20% of the webpages of the website have been indexed by the search engine
Description : Which of the following factors contribute towards link popularity of a website? A. The quality of websites that link to it B.The number of websites that link to it C.The number of pages of the website indexed by Google D.All of the above
Description : Which of the following is valuable in increasing a page rank? A. Static content B.Paying for placement C.No contact information D.The quantity of links from other highly ranked pages to your site
Last Answer : D.The quantity of links from other highly ranked pages to your site