Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Last Answer : Non-Integration
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Last Answer : All of the above
Description : Which of the following is true ? Digital marketing limits an organisation in targeting its niche audience Digital marketing is a costly affair You can not exactly measure result of your digital marketing efforts Digital marketing is non-interactive
Last Answer : Digital marketing is non-interactive
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : Digital marketing aims to Identify customer needs Targeting niche audience Both A & B Neither of A & B
Last Answer : Both A & B
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Which of the following can be attributed as an Interactive Marketing Outcome Shaping Attitudes Delivering Content Soliciting Response All of the above
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Description : Which amongst the following shall not fall under the aim of Marketing Communications Reach Tim Frequency Impact
Last Answer : Tim
Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Last Answer : TRUE
Description : For effective marketing the salesmen should have which of these qualities 1. Creativity 2. Team Spirit 3. Motivation 4. Effective Communication Skills 5. All of these
Last Answer : All of these
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Last Answer : None of the above
Description : Which amongst the following is NOT an essential component of a blog Dashboard Blogpost Search Bar Slide Bar
Last Answer : Slide Bar
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : Which of these is not an example of offline integration with mobile? 1. Missed call marketing 2. Real time pricing 3. Instant return 4. Hotspot marketing-Bluetooth/Wi-Fi
Last Answer : Instant return
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as * online media print media broadcast media display media
Last Answer : print media
Description : As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment
Last Answer : From field
Description : What are the following factors behind Successful PPC Advertising? A. Keyword Relevance B. Landing Page Quality C. Quality Score D. All of the above
Last Answer : D. All of the above
Description : 'Rat Race' in Marketing / Business terminology means 1. A race conducted for rats 2. accepted proposal 3. Competition for success in a business 4. Meeting an obligation when it is due 5. None of these
Last Answer : Competition for success in a business
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these
Last Answer : Segmentation
Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population
Last Answer : concentrating its efforts on a single segment
Description : The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group
Last Answer : reside in similar areas
Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups
Last Answer : A. Can find insights across multiple ad groups
Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing
Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. * serve speak sell save
Last Answer : speak
Description : What's the best method to perform e-mail marketing?
Last Answer : The best solution is to go with an ESP, like VerticalResponse. The problem with sending through a Gmail account is that your messages may be marked as spam and not be delivered to recipients ... relationships with email providers and are on their white lists, guaranteeing your mail will go through.
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Description : Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic ... , digital marketing can be understood as online marketing, web marketing, and e-mail marketing
Last Answer : b. Digital marketing cannot be done offline.
Description : Which of the following is the correct depiction of Digital Marketing? a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above
Last Answer : d. All of the above
Description : What is WordPress It is a software used to press text It is a text formatting software It is a CMS (Content Management System) It is mail service
Last Answer : It is a CMS (Content Management System)
Description : Contemporary content marketing includes_______________ Videos E-books Blogs All of the above.
Description : E-marketing is same as_________________ Virtual Marketing Digital Marketing Real time marketing All of the above.
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Last Answer : True