Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Last Answer : All of the above
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Last Answer : None of the above
Description : Which amongst the following is NOT an essential component of a blog Dashboard Blogpost Search Bar Slide Bar
Last Answer : Slide Bar
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : One aim of e-procurement is to increase savings by bulk buying of items: * of the right quantity from the right source. of the right quality. at the right price.
Last Answer : of the right quantity
Description : Peter Drucker noted the relationship between selling and marketing in the following terms : 1. Marketing is a subsidiary component of selling 2. The aim of marketing is to make selling superfluous 3. The aim of selling is to make marketing superfluous 4. Selling 5. All of the above
Last Answer : The aim of marketing is to make selling superfluous
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. * serve speak sell save
Last Answer : speak
Description : __________ doesn't fall under the category of digital marketing. a. TV b. Billboard c. Radio d. All of the above
Last Answer : d. All of the above
Description : Google advertising program is: A. online platform for advertising through google search engine B.online platform for monitoring organic reach C.online platform for creating ads for all search engines D.None of the above
Last Answer : A. online platform for advertising through google search engine
Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these
Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1
Last Answer : 2
Description : In radio High frequency communications the higher the radio frequency the ______. A. Higher it can reach B. Shorter it can reach C. Effect is null D. Longer it can reach
Last Answer : D. Longer it can reach
Description : Which of the following factors have an impact on the google pagerank? A. The Total Number Of Inbound Links To A Page Of A Web Site B.The Text Used To Describe The Inbound Link To A Page Of ... D.The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Web Site
Last Answer : A. The Total Number Of Inbound Links To A Page Of A Web Site
Description : Which of the following factors have an impact on the Google page rank? total no of inbound links to a page of a website. subject matter of the site providing the inbound link to a page of a website the text used to describe the inbound link to a page of a website none of the above
Last Answer : total no of inbound links to a page of a website
Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share
Last Answer : improvements in the ability to make decisions
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : To make the business case for Content Marketing, you must present: A. Your objectives and KPIs. B. Your challenges and impact. C. Industry best practices. D. All of the above
Last Answer : D. All of the above
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100%
Last Answer : 80 to 90%
Description : Which of the following is not a benefit of content marketing? Cost savings Increase sales Less engagement None of the above
Last Answer : Less engagement
Description : Which of the following is not a traditional forms of digital marketing? Telivision Radio Banners All of the above
Last Answer : All of the above
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Description : What is not true about digital marketing? It can be done online It cannot be done online It is referred to as online marketing, internet marketing or web marketing All of the above
Last Answer : It can be done online
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology. dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology. All of the above
Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.
Description : Digital marketing is any form of marketing products or services that involves ___. electronic devices pen money book
Last Answer : electronic devices
Description : Which one is the best way to make money digitally? Having products on your website Good marketing ideas by dreaming Selling stuff works the night shift
Last Answer : Having products on your website
Description : Marketing information includes ___. Knowledge of Customer Requirement Knowledge of peers Knowledge of industries All of the above
Last Answer : Knowledge of Customer Requirement
Description : Extended P's of service marketing mixes: People, Product, Process Price, Physical Evidence, Promotion Physical Evidence, Place, People Product, Process, Physical Environment
Last Answer : People, Product, Process
Description : . What do you mean by Digital marketing? Digital marketing is referred to as online marketing, web marketing, and internet marketing. Analog Marketing Shop None of the above
Last Answer : Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : The term Digital Marketing was first used in the ............. 1999s. 1990s 1980s. 1989s.
Last Answer : 1990s
Description : Who is the father of digital marketing? Philip Kotler Bruce Clay India Justin Hall None of the above
Last Answer : Philip Kotler
Description : What are some examples of digital marketing? Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : Can Social Media Marketing tarnish a firm's Brand Image TRUE FALSE
Last Answer : TRUE
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions