Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing
Last Answer : C. CTR
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates
Last Answer : D. Increase open rates and click rates
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates
Last Answer : B. Increase open rates and click rates
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C
Last Answer : C. YouTube Brand Channel
Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking
Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles
Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week
Last Answer : B. Specific recipients and personalized message
Description : 3. Which of the following is most important metric to track email marketing? A. CTR B. Open rate C. Click rate D. All of the above
Last Answer : D. All of the above
Description : Which of the following option will correctly give the success rate of the latest Facebook post? a. Click-through and pageviews b. Impressions and click-through c. Likes and Impressions d. Reach and engagement
Last Answer : d. Reach and engagement
Description : Which metrics would accurately indicate the success of the latest Facebook post? A. Likes and click-through B. Impressions and click-through C. Reach and engagement D. Sessions and pageview
Last Answer : C. Reach and engagement
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A
Last Answer : A. Google Search application providing online website search services for
Description : ______ plays a vital role in persuading the open rates. a. Word choice b. Industry c. Personalization d. None of the above
Last Answer : c. Personalization
Description : Open rates are more influenced by _____. A. Industry B. Word choice C. Personalization D. The day email is sent
Last Answer : C. Personalization
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Last Answer : TRUE
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : Why did Internet Service providers clamp down on personal emails being used for mailing purposes? A. Because it would use excessive server resources B. Because they couldn't check who was opening the ... . Because it would slow down the network D. Because it was against the email user guidelines
Last Answer : A. Because it would use excessive server resources
Last Answer : Because it would use excessive server resources
Description : 3. How many significant methods through which you can check conversion rates using A/B Testing? A. 2 B. 3 C. 4 D. 5
Last Answer : A. 2
Description : A/B Testing also enables you to gain maximum from your existing traffic on a webpage. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : The number of samples depend on the number of tests performed. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Discovery : Summarizes the metrics for top playback locations and top traffic sources by watch time. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in YouTube players and previews. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Blogs are web pages created by an individual or a group of individuals. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : Which of the following formulas is used by Pay-per-click? a. Ads clicked (#) / Advertising cost ($) b. Advertising cost ($) + Ads clicked (#) c. Advertising cost ($) / Ads clicked (#) d. Ads clicked (#) * Advertising cost ($
Last Answer : c. Advertising cost ($) / Ads clicked (#)
Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale
Last Answer : C. The last point in the sales cycle before the customer purchase
Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above
Last Answer : B. Conversion Rate Optimization
Description : The formula of Pay-per-click is? A. Advertising cost ($) + Ads clicked (#) B. Ads clicked (#) / Advertising cost ($) C. Advertising cost ($) / Ads clicked (#) D. Ads clicked (#) * Advertising cost ($)
Last Answer : C. Advertising cost ($) / Ads clicked (#)
Description : What is full form of PPC pages? A. Per Pay Click B. Pay Per Click C. Prize per click D. Both A and B
Last Answer : B. Pay Per Click
Description : How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click
Last Answer : C. Accredits deserving touch points along the conversion journey
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Last Answer : All of the above
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : PPC in online advertising stands for Pay Per Click Pay Pal commission Pay Per Cost Pay Per Citation
Last Answer : Pay Per Click
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : ) Which of the following are types of Digital Marketing? A. SEM B. SEO C. Pay per click D. Content Marketing E. All of the above
Last Answer : E. All of the above
Last Answer : C. Accredits deserving touch points along the conversion journe
Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D
Last Answer : D. Article marketing
Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D
Last Answer : D.article marketing
Description : is an example of business-to-business services offered by Google application running as part of a customer's website. A.Google Search application providing online website search B.Google Apps ... Application C.YouTube Brand Channel D.Google AdWords click sponsored link advertising Answer: A
Last Answer : A.Google Search application providing online website search
Description : the example of business-to-business services offered by Google which gains advertising revenue. A.Google AdWords pay per click sponsored B.Google Apps Application Suite C.YouTube Brand Channel D.Google Search application providing online website Answer: C
Last Answer : C.YouTube Brand Channe
Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these
Last Answer : provides time utility
Description : Why can I not click on the volume icon in some Youtube videos?
Last Answer : answer:I haven’t encountered that. Do you have a link to the video?
Description : For those of you who watch YouTube videos regularly, what time do you usually watch YouTube videos?
Last Answer : Before I go to sleep.
Description : Search engine are used to ............ A. Search Videos B.Search Documents C.Search Images D.All of the above
Last Answer : D.All of the above
Description : YouTube can use _________________ to automatically create captions for your videos A. voice recognition technology B. word recognition technology C. speech recognition technology D. text recognition technology
Last Answer : C. speech recognition technology
Description : What is one measure a company can use to validate the usefulness of its video posts on YouTube? A. The number of followers B. The number of videos the company has up C. The amount of views of the video D. The sales volume of the company
Last Answer : C. The amount of views of the video