Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : Recently, We analyzed thousands of apps to flesh out key-trend. Which trend did we not see? 1. People spend more time with apps if they own a large screen mobile device 2. Overall time in app ... 4. Users who find your app organically and users who come from and perform the same once In-app
Last Answer : Smartphone users spend more time with apps than tablet users
Description : Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see? A. People spend more time with apps if they own a large screen mobile device B. Overall time in app ... D. Users who find your app organically and users who come from ads perform the same once in-app
Last Answer : C. Smartphone users spend more time with apps than tablet users
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : Where do you create a remarketing list? A. In Google Ads B. In Google Analytics C. In Google Remarketing Console D. In Google Ads or Google Analytics
Last Answer : D. In Google Ads or Google Analytics
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : Question for Google Analytics users - how fast is GA at noting activity?
Last Answer : When I used it was iffy. Usually between a few hours and 24 hours. It was never instant.
Description : This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the ... is referred to as: 1. Banner ads 2. Pop-up ads 3. A search engine 4. Apps
Last Answer : A search engine
Description : A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as: 1. A search directory 2. Automated voice response (AVR) 3. Apps 4. Search Engine Optimization (SEO
Last Answer : A search directory
Description : Is Google Analytics an effective way to track mobile phone access to a website?
Last Answer : Google analytics should pick up the main mobile phone browsers including Nokia Blackberry and Motorola but I would personally run a basic logging program within the pages to write to a text file first ... to track the mobile users better and fine tune any mobile specific pages on an ongoing basis.
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A
Last Answer : A. Google Search application providing online website search services for
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C
Last Answer : C. YouTube Brand Channel
Description : is an example of business-to-business services offered by Google application running as part of a customer's website. A.Google Search application providing online website search B.Google Apps ... Application C.YouTube Brand Channel D.Google AdWords click sponsored link advertising Answer: A
Last Answer : A.Google Search application providing online website search
Description : the example of business-to-business services offered by Google which gains advertising revenue. A.Google AdWords pay per click sponsored B.Google Apps Application Suite C.YouTube Brand Channel D.Google Search application providing online website Answer: C
Last Answer : C.YouTube Brand Channe
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : To create a Google-friendly site, which of the following is a step towards giving visitors the information they're looking for? A. Create a helpful, information-rich site. B. Think about the words ... will attract many visitors and entice webmasters to link to your site. D. All of the above
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : Which of the following are the tool for web analytics? Web trends Elogic Omniture All of the above
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : Which of the following factors contribute towards link popularity of a website? A. The quality of websites that link to it B.The number of websites that link to it C.The number of pages of the website indexed by Google D.All of the above
Last Answer : D.All of the above
Description : Which of the following factors are responsible for leaving an impact on the Google PageRank? a. The text depicting inbound links to a page of a website. b. A total number of inbound links to a ... The number of outbound links on the page that contains the inbound link to a page of a website.
Last Answer : b. A total number of inbound links to a website's page
Description : Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"? A. Alexa B. Google Trends C. Google Traker D. Word Tracker
Last Answer : D. Word Tracker
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : How many % of mobile web users abandon pages if they don't load within 10 seconds? A. 0.6 B. 0.65 C. 0.7 D. 0.75
Last Answer : B. 0.65
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.