Description : Which of the following correctly defines the main concept behind Conversion Optimization? a. Rapidly making significant changes to check which one possesses the fastest results b. Making insignificant ... result d. Frequently changing the website's layout to see if it appeals to more audience
Last Answer : b. Making insignificant incremental changes over time to check which one possesses the best results
Description : Which of the following is an Internet‐based company that makes it easy for one person to pay another over the Internet? a. electronic check b. electronic bill presentment and payment c. conversion rates d. financial cybermediary
Last Answer : d. financial cybermediary
Description : Emails containing videos have higher open rates and click through rates. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups
Last Answer : A. Can find insights across multiple ad groups
Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts
Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility
Description : In which case the conversion rate optimization results in diminishing returns? a. When the conversion rate is 30% b. In 5 years c. When you don't notice any dramatic increase in results d. Never
Last Answer : d. Never
Description : When does conversion rate optimization give diminishing returns? A. Once your conversion rate is 30% B. In 5 years C. Once you don't see a dramatic increase in results D. Never
Last Answer : D. Never
Description : ______ plays a vital role in persuading the open rates. a. Word choice b. Industry c. Personalization d. None of the above
Last Answer : c. Personalization
Description : There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following: Mark one answer: Data Bounce rates Interface Response rates
Last Answer : Data
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates
Last Answer : D. Increase open rates and click rates
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates
Last Answer : B. Increase open rates and click rates
Description : Open rates are more influenced by _____. A. Industry B. Word choice C. Personalization D. The day email is sent
Last Answer : C. Personalization
Description : The highly involved consumer buying behavior while perceiving significant differences between brands is called A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behaviou
Last Answer : A. complex buoying behavior
Description : ________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands A.complex behavior B.variety seeking behavior C.dissonance reducing behavior D.habitual behavior Answer: A
Last Answer : A.complex behavior
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: 1. Different screen size 2. Context 3. Functionality 4. Intent
Last Answer : Intent
Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above
Last Answer : d. All of the above
Description : 13. What would be a good way to segment your data? A. Segment your primary geographic market B. Segment based on Acquisition / Behavior / Conversion dimensions C. Segment based on Recency, Frequency, and Monetary Value D. All of the above
Last Answer : D. All of the above
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : What is the area that is often overlooked in conversion-rate optimization? A. Internet performance B. Hyperlinks C. Mobile devices D. Website performance
Last Answer : D. Website performance
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above
Last Answer : B. Conversion Rate Optimization
Description : At stage of user browsing app store page of your app what is the objective? A. Maximize usage B. Maximize conversion C. Maximize interest D. All of the above
Last Answer : B. Maximize conversion
Description : How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click
Last Answer : C. Accredits deserving touch points along the conversion journey
Description : The path to conversion on mobile is not the same as on tablet or desktop due to all of the following reasons except intent different screen size context functionality
Last Answer : intent
Description : Measuring effectiveness of Internet Marketing can include Conversion Rate Bounce Rate Both A & B None of the Above
Last Answer : Both A & B
Last Answer : C. Accredits deserving touch points along the conversion journe
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these
Last Answer : Customer reaction to the idea of product
Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research
Last Answer : Business Analysis
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these
Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these
Last Answer : Business analysis
Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing
Last Answer : screening
Description : __________ falls under the A/B testing tools. a. Google Content Experiments b. Visual Website Optimizer c. Both (a) and (b) d. None of the above
Last Answer : c. Both (a) and (b)
Description : A/B Testing also enables you to gain maximum from your existing traffic on a webpage. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Which of the following are A/B Testing tools? A. Visual Website optimizer B. Google Content Experiments C. Optimizely D. All of the above
Description : Always perform A/B Testing if there is probability to beat the original variation by? A. 0.05 B. less than 5% C. greater than 5% D. greater than equal to 5%
Last Answer : C. greater than 5%
Description : A/B Testing results are usually given in? A. mathematical B. statistical terms C. Both A and B D. None of the above
Last Answer : C. Both A and B
Description : A/B Testing also known as? A. Compare testing B. Split testing C. Web testing D. Version testing
Last Answer : B. Split testing
Description : Which of the following is a disadvantage of A/B testing? A. It is limited to groups that have lots of resources to get started B. It is limited to simple changes C. It requires lots of prep time to get started D. It requires much more traffic to get results than multivariate testing
Last Answer : B. It is limited to simple changes
Description : Which of the following explains the best use for website testing and experimentation? A. It gives customers a voice to decide what goes on your website B. It enables the company CEO ... to influence the background color D. It enables multiple versions of the website to exist simultaneously
Last Answer : A. It gives customers a voice to decide what goes on your website
Description : Which of the following is crucial to finding out if your design actually works? A. Rough design B. Storyboarding C. Hyperlinking D. Usability testing
Last Answer : D. Usability testing
Description : What is the most used testing method for improving conversions? A. A/B testing B. Multivariate C. Multi-armed bandit D. None of the above
Last Answer : A. A/B testing
Description : Which of the following is most common areas where companies evaluate CRO? A. A/B testing B. Customer Journey Analysis C. Segmentation D. All of the above
Description : . select the features of a lead nurturing platform? A. A/B testing B. Landing page creation C. Campaigning D. All of the above
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Last Answer : True
Description : When the new developed product concept is tested, the next immediate step is to A. develop market strategy B. develop a testing technique C. develop intermediaries D. develop logistic network
Last Answer : A. develop market strategy
Description : When the new developed product concept is tested, the next immediate step is to A.market strategy B.a testing technique C.intermediaries E.logistic network Answer : A
Last Answer : A.market strategy
Description : Innovation means 1. compensation 2. inspiration 3. additional perquisites 4. implementing new ideas or new methods 5. none of these
Last Answer : implementing new ideas or new methods