Description : what does the term keyword prominence refer to? A. It refers to the importance attached to getting the right keyword density. B.It refers to the fact that the keywords in bold font are ... fact that the keywords placed in important parts of a webpage are given priority by the search engines
Last Answer : D.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Description : Which of the following explains the best use for website testing and experimentation? A. It gives customers a voice to decide what goes on your website B. It enables the company CEO ... to influence the background color D. It enables multiple versions of the website to exist simultaneously
Last Answer : A. It gives customers a voice to decide what goes on your website
Description : Discovery : Summarizes the metrics for top playback locations and top traffic sources by watch time. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : Which of the following is a disadvantage of A/B testing? A. It is limited to groups that have lots of resources to get started B. It is limited to simple changes C. It requires lots of prep time to get started D. It requires much more traffic to get results than multivariate testing
Last Answer : B. It is limited to simple changes
Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups
Last Answer : A. Can find insights across multiple ad groups
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Last Answer : True
Description : Which query will give the list of web pages indexed by a particular search engine on given domain? A. list:https://www.courseya.com/ B.link:https://www.courseya.com/ C.site:https://www.courseya.com D.webpage:https://www.courseya.com/
Last Answer : C.site:https://www.courseya.com
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : Identify the factor that enables tracking of good and bad reputation? A. IP address B. User engagement C. Fequency D. All of the above
Last Answer : A. IP address
Description : . A Hallway Page is used to: A. Attract visitors straight onto the Hallway Page from the search engines B. Organizes the Doorway Pages C. Guides people navigate to different Doorway Pages D. Enables search engine bots to index the Doorway Pages
Last Answer : D. Enables search engine bots to index the Doorway Pages
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above
Last Answer : All of the above
Description : A/B Testing also known as? A. Compare testing B. Split testing C. Web testing D. Version testing
Last Answer : B. Split testing
Description : The number of samples depend on the number of tests performed. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in YouTube players and previews. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Blogs are web pages created by an individual or a group of individuals. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : Emails containing videos have higher open rates and click through rates. A. TRUE B. FALSE C. Can be true or false D. Can not say
Description : Which one of the following statements is true? A. LinkedIn works best for B2B organizations B. Pinterest is great for driving traffic to your product catalog on your website C. Facebook is excellent for businesses that operate in the consumer market D. All of the above
Last Answer : D. All of the above
Description : Transfer of an existing or future right, property or a debt by one person to another is called 1. assignment 2. pledge 3. endorsement 4. charge 5. None of these
Last Answer : assignment
Description : When a retailer adds unrelated products and product lines to the existing product mix, this is termed 1. range expansion 2. mix scrambling 3. merchandise extension 4. scrambled merchandising 5. none of these
Last Answer : scrambled merchandising
Description : When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these
Last Answer : brand-extension branding
Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above
Last Answer : augmented
Description : Cross - Selling means ? 1. Selling with a cross face 2. Selling to Red Cross members 3. Selling to Blue cross members 4. Selling across countries 5. Selling other products to existing customers
Last Answer : Selling other products to existing customers
Description : The target group for credit cards is _________ 1. All card Holders 2. All existing borrowers 3. Individuals, with taxable income 4. All of these 5. None of these
Last Answer : All of these
Description : Marketing in Banks is required for ? 1. Getting new customers 2. Retaining existing customers 3. Lending 4. D) Accepting of deposits 5. All of these
Description : Which of the following is not an advantage of email newsletters? A. Email newsletters spread your brand awareness B. leverage the temporary content C. freedom to include different types of content D. leverage the existing content
Last Answer : B. leverage the temporary content
Description : How do you get people to read your blog? I just started almost two months ago and I'm in need of some advice to drive traffic to my site! Any ideas?
Last Answer : There are a couple of cheap ways and the tools are already there; you could Tweet about it. Then there is MySpace and FaceBook you can tell your contact about it or post dealing about it on your wall. ... watching it. Think outside-the-box, ways will come to you that you have not thought of. :-)
Description : How do these Q+A sites get traffic?
Last Answer : Almost all SEO. But there some publicity as well. Fluther got a sigificant chunk of change from investors a while back, and that made the news.
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC
Last Answer : KPls
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : Which of the following reports would identify the entry pages that are contributing the most to your e-commerce revenues? A. All Pages B. All Traffic C. Landing Pages D. E-commerce overview
Last Answer : C. Landing Pages
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : What is formula of CRO? A. Leads Generated / Website Traffic x 100 B. Leads Generated * Website Traffic / 100 C. Leads Generated + Website Traffic x 100 D. Leads Generated + Website Traffic / 100
Last Answer : A. Leads Generated / Website Traffic x 100
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : Which ad extension allows you to send traffic to different pages on your website? A. Structured snippet B. Call C. Sitelink D. Callout
Last Answer : C. Sitelink
Description : Single-word or general keywords are ______ A. too broad and can lead to clicks from people who don't know what you're offering B. excellent for your return on investment C. useful in generating highly targeted traffic for your site D. good for preventing irrelevant traffic
Last Answer : A. too broad and can lead to clicks from people who don't know what you're offering
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : I would love my webpage to show up on google searches when using a certain keyword (not in the advertisement space), but i also don't want to change anything visible on the page. is there anything i can do?
Last Answer : meta tags, give this a read: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=79812
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Which of the following is false? A. Knowing your customer's intent helps you create content for the moments that matter. B. You must be ready to compare the value of Content Marketing with other marketing initiatives. C. Both A and B are true D. Both A and B are false
Last Answer : C. Both A and B are true