When a firm enters into some business which is related with its present business in terms of
technology, marketing or both it is called as _____________.
A. conglomerate diversification.
B. horizontal integration.
C. vertical integration.
D. concentric integration.
technology, marketing or both it is called as _____________.
A. conglomerate diversification.
B. horizontal integration.
C. vertical integration.
D. concentric integration.