When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

When Nike first opened its company  -owned retail stores to sell its shoes and  sportswear, this move exemplified which type of business  -unit strategy?  A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration
by

1 Answer

Answer :

E)Forward integration
by

Related questions

Coors Brewing implemented a growth strategy by acquiring a can manufacturer. This type of growth strategy is called A)conglomerate diversification. B)horizontal integration. C)forward integration. D)backward integration. E)concentric integration.

Description : Coors Brewing implemented a growth strategy by acquiring a can manufacturer. This type of growth strategy is called A)conglomerate diversification. B)horizontal integration. C)forward integration. D)backward integration. E)concentric integration.

Last Answer : D)backward integration.

The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred to as a strategy centring on A)product development. B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Description : The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred ... B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Last Answer : C)market development.

In __________ , the marketing and technology of new products are related to current products, but the new ones are introduced into new markets. A)backward integration B)conglomerate diversificatio n C)forward integration D)horizontal diversification E)concentric diversification

Description : In __________ , the marketing and technology of new products are related to current products, but the new ones are introduced into new markets. A)backward integration B)conglomerate diversificatio n C)forward integration D)horizontal diversification E)concentric diversification

Last Answer : E)concentric diversificati

The type of diversification in which the company adds complementary to the existing product or service line is _________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Description : The type of diversification in which the company adds complementary to the existing product or service line is _________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Last Answer : C. vertical integration.

The type of diversification in which the company adds up same type of products at the same level of production is ____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Description : The type of diversification in which the company adds up same type of products at the same level of production is ____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Last Answer : B. horizontal integration.

Some banks have increased their market share by offering accounts especially for children. This example illustrates the __________ growth strategy. A)market penetration B)market development C)diversified D)horizontal diversification E)conglomerate diversification

Description : Some banks have increased their market share by offering accounts especially for children. This example illustrates the __________ growth strategy. A)market penetration B)market development C)diversified D)horizontal diversification E)conglomerate diversification

Last Answer : B)market development

In this growth strategy, the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

Description : In this growth strategy, the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

Last Answer : Concentric diversification

In this growth strategy, the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

Description : In this growth strategy, the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

Last Answer : Concentric diversification

When a firm enters into business which is unrelated to its existing business both in terms of technology and marketing ______________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration

Description : When a firm enters into business which is unrelated to its existing business both in terms of technology and marketing ______________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration

Last Answer : A. conglomerate diversification.

When a firm enters into some business which is related with its present business in terms of technology, marketing or both it is called as _____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Description : When a firm enters into some business which is related with its present business in terms of technology, marketing or both it is called as _____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Last Answer : D. concentric integration.

Philip Morris's strategy of cutting prices on its Marlboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as A)market penetration. B)market development. C)product development. D)product penetration. E)concentric integration.

Description : Philip Morris's strategy of cutting prices on its Marlboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as A)market penetration. B)market development. C)product development. D)product penetration. E)concentric integration.

Last Answer : A)market penetration.

Seagram Co., which markets alcoholic beverages, acquired MCA, which produces movies and television shows and owns publishing houses, theme parks, and movie theatres. What type of diversified growth does this acquisition represent? A)Conglomerate diversification B)Integrated diversification C)Concentric diversification D)Vertical diversification E)Horizontal diversification

Description : Seagram Co., which markets alcoholic beverages, acquired MCA, which produces movies and television shows and owns publishing houses, theme parks, and movie theatres. ... diversification B)Integrated diversification C)Concentric diversification D)Vertical diversification E)Horizontal diversification

Last Answer : A)Conglomerate diversification

In this growth strategy, the company may seek new opportunities that have no relation with its current technology, products, or markets. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

Description : In this growth strategy, the company may seek new opportunities that have no relation with its current technology, products, or markets. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

Last Answer : Conglomerate diversification

In this growth strategy, the company may seek new opportunities that have no relation with its current technology, products, or markets. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

Description : In this growth strategy, the company may seek new opportunities that have no relation with its current technology, products, or markets. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options

Last Answer : Conglomerate diversification

When Sony Corp. purchased Columbia Pictures, it engaged in __________ because its new products were not technologically related to its current products. A)product development B)market development C)concentric diversification D)market penetration E)horizontal diversification

Description : When Sony Corp. purchased Columbia Pictures, it engaged in __________ because its new products were not technologically related to its current products. A)product development B)market development C)concentric diversification D)market penetration E)horizontal diversification

Last Answer : E)horizontal diversification

To expand the number of its retail outlets in Ireland, the Dress Barn merged with a small chain of women's apparel stores in the West of Ireland. This type of integration is called: A)vertical. B)retail. C)horizontal. D)backward. E)forward.

Description : To expand the number of its retail outlets in Ireland, the Dress Barn merged with a small chain of women's apparel stores in the West of Ireland. This type of integration is called: A)vertical. B)retail. C)horizontal. D)backward. E)forward.

Last Answer : C)horizontal

__________ is adding new, unrelated products or services for present customers. a. Concentric diversification b. Horizontal diversification c. Conglomerate diversification d. Product development

Description : __________ is adding new, unrelated products or services for present customers. a. Concentric diversification b. Horizontal diversification c. Conglomerate diversification d. Product development

Last Answer : Horizontal diversification

When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition . B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

Description : When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

Last Answer : B)vertical channel integration.

Which strategy would be effective when the new products have a counter cyclical sales pattern compared to an organization's present products? a. Forward integration b. Retrenchment c. Horizontal diversification d.Market diversification

Description : Which strategy would be effective when the new products have a counter cyclical sales pattern compared to an organization's present products? a. Forward integration b. Retrenchment c. Horizontal diversification d.Market diversification

Last Answer : Forward integration

In a period of recession, which of the following products would probably see the smallest negative impact on sales? A)Nike sportswear B)Sunmed holidays C)Sony televisions D)HP baked beans E)Kraft General Foods microwave popcorn

Description : In a period of recession, which of the following products would probably see the smallest negative impact on sales? A)Nike sportswear B)Sunmed holidays C)Sony televisions D)HP baked beans E)Kraft General Foods microwave popcorn

Last Answer : D)HP baked beans

Louis Vuitton makes luggage available through both department stores and its own retail outlets. This is an example of A)dual distribution. B)vertical integration. C)horizontal integration. D)tying agreements. E)exclusive dealing.

Description : Louis Vuitton makes luggage available through both department stores and its own retail outlets. This is an example of A)dual distribution. B)vertical integration. C)horizontal integration. D)tying agreements. E)exclusive dealing.

Last Answer : A)dual distribution.

Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

Description : Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

Last Answer : D)dual distribution

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Last Answer : C)retail positioning

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Last Answer : Market-penetration strategy

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Last Answer : Market-penetration strategy

Benetton, a leading manufacturer of knitwear, expanded its operations to include retail outlets in the United States and Europe. This type of integration is called A)horizontal. B)vertical. C)multilevel. D)retail. E)merchandising.

Description : Benetton, a leading manufacturer of knitwear, expanded its operations to include retail outlets in the United States and Europe. This type of integration is called A)horizontal. B)vertical. C)multilevel. D)retail. E)merchandising.

Last Answer : B)vertical

Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its retail outlets. This is an example of A)channel leadership. B)channel co -operation. C)channel conflict D)horizontal channel integration. E)vertical channel integration..

Description : Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its retail outlets. This is an example of A)channel leadership. ... co -operation. C)channel conflict D)horizontal channel integration. E)vertical channel integration..

Last Answer : E)vertical channel integration..

An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Description : An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Last Answer : C)types of customers.

Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Description : Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. ... at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Last Answer : A)Location

Mr. Singh has decided to expand his store hours and offer discounted pricing on his existing line of pet supplies. Which strategy is he considering? A. Market penetration B. Diversification C. Product development D. Promotions

Description : Mr. Singh has decided to expand his store hours and offer discounted pricing on his existing line of pet supplies. Which strategy is he considering? A. Market penetration B. Diversification C. Product development D. Promotions

Last Answer : Market penetration

Mr. Singh has decided to expand his store hours and offer discounted pricing on his existing line of pet supplies. Which strategy is he considering? A. Market penetration B. Diversification C. Product development D. Promotions

Description : Mr. Singh has decided to expand his store hours and offer discounted pricing on his existing line of pet supplies. Which strategy is he considering? A. Market penetration B. Diversification C. Product development D. Promotions

Last Answer : Market penetration

If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Description : If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Last Answer : A)promotes directly to consumers.

A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Last Answer : B)for each different marketing strategy.

__________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation

Description : __________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation

Last Answer : B)Market penetration

Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Last Answer : B)marketing mix

The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." Such a strategy indicates that the videotape -unit falls into which one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

Description : The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture ... one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

Last Answer : C)Cash co

usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Description : usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Last Answer : C)Extensive

The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

Description : The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

Last Answer : A)The customer is always right

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Last Answer : D)passive and reactive

Standardised Nike and Adidas shoes worldwide is an example of A)globalisation. B)customisation. C)culturalisation. D)internationalisation.

Description : Standardised Nike and Adidas shoes worldwide is an example of A)globalisation. B)customisation. C)culturalisation. D)internationalisation.

Last Answer : A)globalisation.

Which retail stores sell some Mizuno running shoes?

Description : Which retail stores sell some Mizuno running shoes?

Last Answer : Foot locker is a great retail store that carries the Mizuno women's running shoes collection. Another store is champs sports. They both have big selections for Mizuno shoes.

The Shirt Company utilises a push strategy to sell the Ecoshirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as ___ discounts. A)trade B)cumulative C)noncumulative D)quality E)middlemen

Description : The Shirt Company utilises a push strategy to sell the Ecoshirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as ___ discounts. A)trade B)cumulative C)noncumulative D)quality E)middlemen

Last Answer : A)trade

16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Description : Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Last Answer : D)nonstore retailers.

Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies

Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies

Last Answer : All of these options are correct

Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies.

Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies.

Last Answer : All of these options are correct

What term is used for corporate development beyond current products and markets, but within the capabilities or the value network of the organisation? A. Backward integration B. Related diversification C. Vertical integration D. Divergent diversification

Description : What term is used for corporate development beyond current products and markets, but within the capabilities or the value network of the organisation? A. Backward integration B. Related diversification C. Vertical integration D. Divergent diversification

Last Answer : Related diversification

What term is used for corporate development beyond current products and markets, but within the capabilities or the value network of the organisation? A. Backward integration B. Related diversification C. Vertical integration D. Divergent diversification

Description : What term is used for corporate development beyond current products and markets, but within the capabilities or the value network of the organisation? A. Backward integration B. Related diversification C. Vertical integration D. Divergent diversification

Last Answer : Related diversification

A film company and a music recording company may choose to combine, believing that the result will be more effective than the sum of the two component parts. What term is used for the benefits? A. Synergy B. Diversification C. Integration D. Consolidation

Description : A film company and a music recording company may choose to combine, believing that the result will be more effective than the sum of the two component parts. What term is used for the benefits? A. Synergy B. Diversification C. Integration D. Consolidation

Last Answer : Synergy