Description : The communication to the public of facts about a professional accountant which are not designed for the deliberate promotion of that professional accountant. a. Publicity b. Indirect promotion c. Advertising d. Solicitation
Last Answer : Publicity
Description : The communication to the public of facts about a CPA which are not designed for the deliberate promotion of that CPA. a. Advertising b. Solicitation c. Indirect promotion d. Publicity
Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity
Last Answer : public relations
Description : __________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity
Last Answer : D)Public relations
Description : ___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling
Last Answer : B)Publicity
Description : A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.
Last Answer : A)advertising.
Description : Communication through a news story regarding an organisation and/or its products that is transmitted through a mass medium at no charge is A)advertising. B)sales promotion. C)personal selling. D)publicity.
Last Answer : D)publicity.
Description : he limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable ... is newsworthy. D)media personnel control the content and the timing of the communication.
Last Answer : D)media personnel control the content and the timing of the communication.
Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Last Answer : C. public relations
Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Description : The following are modifications made to the IFAC Code to consider Philippine regulatory requirements and circumstances, except a. The period for rotation of the lead engagement partner was changed from ... , were included. d. Payment and receipt of commissions were not permitted in the Philippines
Last Answer : The period for rotation of the lead engagement partner was changed from five to seven years.
Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these
Last Answer : personal selling
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity
Last Answer : Product advertising
Description : In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall
Last Answer : C. Mention of the company’s name in a news story
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing
Last Answer : E) pricing
Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing
Last Answer : E)telemarketing
Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.
Last Answer : C)personal selling.
Description : Air-Vac Cleaning systems rents a stand in a shopping centre. Passers by are asked to register for a draw for a free ventilation evaluation. This contest is part of Air -Vac's: A)sales promotion efforts. B)advertising campaign. C)personal selling programme. D)corporate publicity
Last Answer : A)sales promotion efforts
Description : Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion
Last Answer : C)Personal selling
Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising
Last Answer : D)Personal selling
Description : Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.
Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.
Description : Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion
Last Answer : D)personal selling
Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity
Last Answer : A)Product advertising
Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion
Last Answer : A)Advertising
Description : An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: A)advertising. B)personal selling. C)publicity. D)sales promotion.
Last Answer : D)sales promotion.
Description : Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? A)Publicity B)Sales promotion C)Personal selling D)Public relations
Description : Competitions, free samples, and rebates are examples of A)advertising. B)sales promotion techniques. C)publicity. D)personal selling techniques. E)advertising.
Last Answer : B)sales promotion techniques.
Description : If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion
Description : Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity
Last Answer : C)Sales promotion
Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.
Description : 12) Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion
Description : The term ‘DAVP’stands for (A) Directorate of Advertising & Vocal Publicity (B) Division of Audio-Visual Publicity (C) Department of Audio-Visual Publicity (D) Directorate of Advertising & Visual Publicity
Last Answer : (D) Directorate of Advertising & Visual Publicity
Description : Which type of products is lesser purchased using E-commerce? a) Automobile b) Books c) Software d) None of the above
Last Answer : a) Automobile
Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above
Last Answer : a) Consumer sales promotion
Description : Which is a function of E-commerce a) Marketing b) Advertising c) Warehousing d) All of the above
Last Answer : d) All of the above
Description : ...............................is a type of online advertising where you only pay when somebody clicks on company ads. a) Pay per click b) Use per visit c) Give per login d) Payment per access
Last Answer : a) Pay per click
Description : The first step in the process of product promotion refer to a) Diversification b) Identification c) Segmentation d) Advertising
Last Answer : c) Segmentation
Description : Step to begin E-marketing include a) Building effecting website b) Designing Compelling messages c) Online advertising d) All are corrects.
Last Answer : d) All are corrects.
Description : What is the ingredient of product mix? a. Advertising b. Public relation c. Personal selling d. All of the above
Last Answer : d. All of the above
Description : Which is not a function of E-commerce a. marketingb. advertising c. warehousing d. none of the above
Last Answer : c. warehousing
Description : Which is not a function of E-commerce a. marketing b. advertising c. warehousingd. none of the above
Description : Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing
Last Answer : d. article marketing
Description : ................... is an example of business to business services offered by Google which gains advertising revenue through hosted videos; a. Google AdWords pay per clickssponsored link ... c. You Tube brand Channel d. Google search application providing online website services for website owners.
Last Answer : c. You Tube brand Channel
Description : Which one is a graphic display on a webpage used for advertising? a. portal b. banner ad c. icon d. shopping cart
Last Answer : b. banner ad
Description : Which type of advertising often carry an illustration of the product/service in the newspaper? a) Classified Advertising b) Local Advertising c) Display Advertising d) None
Last Answer : c) Display Advertising
Description : Which is the most important department in a newspaper organization? a) Advertising b) Circulation c) Editorial d) Printing
Last Answer : a) Advertising
Description : Advertising provides 75-80 percent of the total revenue of the Newspaper organization. What is the other source of revenue of newspaper? a) Circulation b) Printing c) Editorial d) None
Last Answer : a) Circulation
Description : Lithography is associated with Newspaper production, what is it related to? a) Printing Method b) Advertising c) News Collection d) Circulation
Last Answer : a) Printing Method