Description : The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these
Last Answer : a) Market segmentation
Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.
Last Answer : b. market targeting
Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above
Last Answer : a) Consumer sales promotion
Description : When a firm seeks to enter a new market with a completely new product then it is known as a) Product Development b) Product Diversification c) Product Division d) None of these
Last Answer : b) Product Diversification
Description : Step to begin E-marketing include a) Building effecting website b) Designing Compelling messages c) Online advertising d) All are corrects.
Last Answer : d) All are corrects.
Description : Which of the following characteristics is mainly responsible for diversification of insects on land? (a) Exoskeleton (b) Eyes (c) Segmentation (d) Bilateral symmetry
Last Answer : (a) Exoskeleton
Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation
Last Answer : A)price
Description : A thing that persuade what a customer demands is a) Product b) Price c) Place d) Promotion
Last Answer : a) Product
Description : One of five features of promotional mix is- a) Promotion b) Sales promotion c) Place d) Product
Last Answer : b) Sales promotion
Description : In positioning statement, first thing that must be stated is a. target segment b. market segmentation c differentiation d. positioning
Last Answer : c differentiation
Description : Which of the following is not a criterion for successful market segmentation? a. there must be difference among consumers b. each segment must be located within a geographical area c. there must be consumer similarities within each segment identified d. a segment must be large enough to cover costs
Last Answer : a. there must be difference among consumers
Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.
Last Answer : c) Market Penetration
Description : What is the ingredient of product mix? a. Advertising b. Public relation c. Personal selling d. All of the above
Last Answer : d. All of the above
Description : Which type of advertising often carry an illustration of the product/service in the newspaper? a) Classified Advertising b) Local Advertising c) Display Advertising d) None
Last Answer : c) Display Advertising
Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views
Last Answer : B. Cookies
Description : Blind image deconvolution is ................ (A) Combination of blur identification and image restoration (B) Combination of segmentation and classification (C) Combination of blur and non-blur image (D) None of the above
Last Answer : (A) Combination of blur identification and image restoration
Description : What are All the activities involved in the packaging promotion advertising distribution and sales of a product or service are known as .?
Last Answer : marketing
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : D. sales promotion
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : D. Sales promotion
Description : A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.
Last Answer : B)dealer listing. C)push money
Description : Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B) ... in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.
Last Answer : B)promote more ways in which consumers can use the product.
Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.
Last Answer : A)advertising.
Description : Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price
Last Answer : A)Product
Description : Identification Mark written on the top of news story page is called: A. Embargo B. Tip C. Credit Line D. Slug Line
Last Answer : D. Slug Line
Description : Which generation argues for special provisions for the protection and the promotion of the interests of the vulnerable groups in the society? a) Third Generation b) Second generation c) First Generation d) None of these
Last Answer : a) Third Generation
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : “Place” in 4Ps mean same as a. Promotion b. People c. Distribution d. Demand
Last Answer : d. Demand
Description : Which of the following is correct with respect to “Right against exploitation”? (a) Prohibition of traffic in human beings and forced labour (b) Freedom as to payment of taxes for the promotion of any particular religion (c) Protection of interests of minorities (d) Equality before law
Last Answer : (a) Prohibition of traffic in human beings and forced labour
Description : Which among the following is the first step of Research Process? a) Review of Literature b) Collection of Data c) Editing and Coding d) Selection of a problem
Last Answer : d) Selection of a problem
Description : What does the following definition refer to? "Achieving marketing objectives through the use of any electronic communications technology" a. e-business b. e-commerce c. e-marketing d. internet marketing
Last Answer : c. e-marketing
Description : Gender studies refer to the academic study of the phenomena of a. Gender. b. Sex. c. Patriarchy. d. None of these.
Last Answer : a. Gender.
Description : The third generation rights refer to a. Civil and Political rights b. Economic, Social and Cultural rights c. Solidarity, development, environment rights d. Habitation rights
Last Answer : c. Solidarity, development, environment rights
Description : Gender roles refer to [A] Rights, responsibilities and relationship of women and men [B] The subordination of women based on the assumption of superiority of men [C] Chromosome and hormonal difference [D] None of the above
Last Answer : [A] Rights, responsibilities and relationship of women and men
Description : A rolling plan refer to a plan which? (A) Does not change it target every year (B) Changes its allocation every year (C) Changes its allocations and target every year (D) Changes only its target every year
Last Answer : (C) Changes its allocations and target every year
Description : Which is a function of E-commerce a) Marketing b) Advertising c) Warehousing d) All of the above
Last Answer : d) All of the above
Description : ...............................is a type of online advertising where you only pay when somebody clicks on company ads. a) Pay per click b) Use per visit c) Give per login d) Payment per access
Last Answer : a) Pay per click
Description : Which is not a function of E-commerce a. marketingb. advertising c. warehousing d. none of the above
Last Answer : c. warehousing
Description : Which is not a function of E-commerce a. marketing b. advertising c. warehousingd. none of the above
Description : Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing
Last Answer : d. article marketing
Description : ................... is an example of business to business services offered by Google which gains advertising revenue through hosted videos; a. Google AdWords pay per clickssponsored link ... c. You Tube brand Channel d. Google search application providing online website services for website owners.
Last Answer : c. You Tube brand Channel
Description : Which one is a graphic display on a webpage used for advertising? a. portal b. banner ad c. icon d. shopping cart
Last Answer : b. banner ad
Description : Which is the most important department in a newspaper organization? a) Advertising b) Circulation c) Editorial d) Printing
Last Answer : a) Advertising
Description : Advertising provides 75-80 percent of the total revenue of the Newspaper organization. What is the other source of revenue of newspaper? a) Circulation b) Printing c) Editorial d) None
Last Answer : a) Circulation
Description : Lithography is associated with Newspaper production, what is it related to? a) Printing Method b) Advertising c) News Collection d) Circulation
Last Answer : a) Printing Method
Description : Press Conference is a source of collecting authentic news reporting from the field. It is usually associated with--- a) Magazines b) Newspapers c) Advertising d) Public Relations
Last Answer : b) Newspapers
Description : Who is the person who holds a key position in the newspaper organization; he is responsible for the activities of income generation role of the newspaper? a) Editor b) Publisher c) Advertising Manager d) Circulation Manager
Last Answer : c) Advertising Manager
Description : Advertising reflects the ideology of________ (a) Consumers (b) Regulators (c) Publicists (d) market- place
Last Answer : (d) market- place