Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c mobile marketing d. printing media marketing
Last Answer : b. interactive marketing
Description : Which of the following elements are not parts of e-marketing? a) Marketing over IPb) Interactive marketing c) Mobile marketing d) Print media marketing
Last Answer : d) Print media marketing
Description : ..............................is known as the art of arranging various visual elements to form newspaper page. a) Printing b) Editing c) Proof Reading d) Layout
Last Answer : d) Layout
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : Communication via New media such as computers, teleshopping, internet and mobile telephony is termed as (A) Entertainment (B) Interactive Communication (C) Development Communication (D) Communitarian
Last Answer : (B) Interactive Communication
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.
Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.
Description : Social Media Marketing means a) Activity of driving website traffic b) Up-to-the-minute way to spread the news of company c) Building a conversation between clients and consumers d) Above all are included
Last Answer : d) Above all are included
Description : Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing
Last Answer : d. article marketing
Description : PRINTING PRESS WAS INVENTED BY? a) Charles Babbage b) Johann Guttenberg c) Edgar Thorpe d) Paul Swizz
Last Answer : b) Johann Guttenberg
Description : The inventor of the printing press was: a) Marshal McLuhan b) George Garbner c) Johannes Gutenberg d) None of these
Last Answer : c) Johannes Gutenberg
Description : What is lithography? a) A method of printing b) A system of local bodies c) Circulation of newspapers d) None of these
Last Answer : a) A method of printing
Description : Which is the most important department in a newspaper organization? a) Advertising b) Circulation c) Editorial d) Printing
Last Answer : a) Advertising
Description : Advertising provides 75-80 percent of the total revenue of the Newspaper organization. What is the other source of revenue of newspaper? a) Circulation b) Printing c) Editorial d) None
Last Answer : a) Circulation
Description : Lithography is associated with Newspaper production, what is it related to? a) Printing Method b) Advertising c) News Collection d) Circulation
Last Answer : a) Printing Method
Description : IP is the full form of a) Internet Provider b) Internet Protocol c) Internet Password d) Do Not Know
Last Answer : b) Internet Protocol
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : . youtube, flickr and facebook are examples of what kind of collaborative media? social Interactive sharing new
Last Answer : social
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing
Last Answer : C. Interactive Marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : involves ac olves activities unde ies undertaken to creat n to create, maint e, maintain, or chan ain, or change atti ge attitudes to tudes towards particular cities, states, and regions. ... . a. Idea marketing b. Place marketing Place marketing c. Social marketing d. Interactive marketing
Last Answer : b. Place marketing Place marketing
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : .Which technology allows use of read/write web, blogs & interactive web application etc. ? a) Mobile Computing b) Grid Computing c) Cloud Computing d) Web 2.0
Last Answer : Web 2.0
Description : What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? a. Internet Marketing b. Direct Marketing c. Electronic Marketing d. Interactive Marketing
Last Answer : c. Electronic Marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"
Last Answer : C. Electronic marketing
Description : Which of the following can be attributed as an Interactive Marketing Outcome Shaping Attitudes Delivering Content Soliciting Response All of the above
Last Answer : All of the above
Description : Interactive Marketing relies on having a means of open communication with Customers TRUE FALSE Depends on the Marketing Objectives Depends on the type of Customers
Last Answer : TRUE
Description : Which of the following is true ? Digital marketing limits an organisation in targeting its niche audience Digital marketing is a costly affair You can not exactly measure result of your digital marketing efforts Digital marketing is non-interactive
Last Answer : Digital marketing is non-interactive
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: * Direct Marketing interactive marketing Electronic marketing internet marketing
Last Answer : Electronic marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing
Description : Strategic entrepreneurial marketing has been summarised as the 4Is: identification of target markets, interactive marketing methods, informal intelligence gathering and what is the fourth? A. independence. B. instructiveness. C. innovation. D. internet.
Last Answer : C. innovation.
Description : How the transactions occur in e-commerce? a. Using e-medias b. Using computers only c. Using mobile phones only d. None of the above
Last Answer : a. Using e-medias
Description : Considering non personal communication channels, social networking sites, email and company websites are considered as a) Broadcast media b) Display media c) Online media d) Print media
Last Answer : c) Online media
Description : Examples of social media are a) My Space b) Facebook c) YouTube d) All are corrects
Last Answer : d) All are corrects
Description : The best way to promote a business with social media is a. to advertise your company, service and products b. to collect as many contacts as possible c. offer a lot of helpful and free information d. invite potential clients to visit your website.
Last Answer : c. offer a lot of helpful and free information
Description : The perspective that explains individual domestic violence as a result of direct observation of behavior and viewing of incidents in the media is the a. Social learning perspective. b. Frustration-aggression theory. c. Social exchange perspective. d. Political theory.
Last Answer : a. Social learning perspective.
Description : WHAT IS THE OTHER NAME OF BROADCAST MEDIA a) Electronic Media b) Wireless media c) Online Media d) Print Media
Last Answer : a) Electronic Media
Description : IS THE FOURTH PILLAR OF DEMOCRACY a) Media b) People c) Executive d) Judiciary
Last Answer : a) Media
Description : THE INFORMATION IS BROADCASTED BY ELECTRONIC MEANS IN THE a) Media b) Electronic Media c) Mass media d) None of these
Last Answer : b) Electronic Media
Description : AN ..................... JOURNALIST WORK IS TO DISCOVER THE TRUTH AND TO IDENTIFY LAPSES FROM it in whatever media may be available.a) Interpretative b) Investigative c) Both A and B d) War
Last Answer : b) Investigative
Description : WHICH AMONG THESE IS NOT A MASS MEDIA TOOL a) Radio b) Newspapers c) Telephone d) Internet
Last Answer : c) Telephone
Description : Normative media theory explains how a media system should operate to realize____ (a) Economic goals (b) Political strategies (c) Ideal social values (d) Legal frameworks
Last Answer : (c) Ideal social values
Description : The cultural and creative media products of a country are referred to as- (a) Virtual power (b) Economic power (c) Horse power (d) Soft powe
Last Answer : (d) Soft power
Description : Reuters is an international reputed media organisation, what is it? (a) News Agency (b) Media (c) News Channel (d) None of the above
Last Answer : (a) News Agency
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan
Last Answer : a) E-marketing plan
Description : ________is the subset of e-commerce focused on transaction. a) E-business b) E-marketing c) Digital technology d) Environment, strategy, performance(ESP)
Last Answer : d) Environment, strategy, performance(ESP)