Marketing that moves away from a transaction-based effort to a
conversation (i.e. two-way dialogue) and can be described as a
situation or mechanism through which marketers and a customer (e.g.
stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
conversation (i.e. two-way dialogue) and can be described as a
situation or mechanism through which marketers and a customer (e.g.
stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing