The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App

The rise of ___________ has led marketing to evolve away from a hierarchical one-sided
mass communication model towards more participatory technologies (e.g. social channels and
online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
by

1 Answer

Answer :

Social media
by

Related questions

___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

Last Answer : Mobile marketing

Social media refers to the means of communication in virtual communities and networks.  A. True  B. False

Description : Social media refers to the means of communication in virtual communities and networks.  A. True  B. False

Last Answer : A. True

In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. B. It generates more ROI than other marketing channels. C. People like emails. D. Email can be integrated into social media.

Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.

Last Answer : B. It generates more ROI than other marketing channels

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagementB. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Which of the following is not a social media marketing ad platform?  A. Facebook  B. Instagram  C. Twitter  D. None of the ab

Description : Which of the following is not a social media marketing ad platform?  A. Facebook  B. Instagram  C. Twitter  D. None of the ab

Last Answer : D. None of the above

Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these

Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these

Last Answer : All of these

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as *  online media  print media  broadcast media display media

Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as *  online media  print media  broadcast media  display media

Last Answer :  print media

Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as A. online media B. print media C. broadcast media D. display media

Description : Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as A. online media B. print media C. broadcast media D. display media

Last Answer : B. print media

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as A.online media B.print media C.broadcast media D.display media Answer :B

Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as A.online media B.print media C.broadcast media D.display media Answer :B

Last Answer : B.print media

Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing4. Traditional Marketing

Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing

Last Answer : online Marketing

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App

Description : Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App

Last Answer : B. Facebook

Which social network is considered the most popular for social media marketing? *  Twitter  Facebook  Linkdin  Whats App

Description : Which social network is considered the most popular for social media marketing? *  Twitter  Facebook  Linkdin  Whats App

Last Answer :  Facebook

Which social network is considered the most popular for social media marketing?  A. Facebook  B. Twitter  C. Linkdin  D. Whats App

Description : Which social network is considered the most popular for social media marketing?  A. Facebook  B. Twitter  C. Linkdin  D. Whats App

Last Answer : A. Facebook

Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Last Answer : E. All of the above

In the communication process, the media and message are considered as A. communication tools B. communication channels C. communication functions D. communication parties

Description : In the communication process, the media and message are considered as A. communication tools B. communication channels C. communication functions D. communication parties

Last Answer : A. communication tools

media and message are considered as_____________ in communication process A.tools B.channels C.functions D.parties

Description : media and message are considered as_____________ in communication process A.tools B.channels C.functions D.parties

Last Answer : A.tools

Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above

Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above

Last Answer : All of the Above

Why to opt for a hybrid mobile app?  rich user experience, program specific and proven for mobile apps  fast development cycle, cross platform and updates  app like experience  None of the above

Description : Why to opt for a hybrid mobile app?  rich user experience, program specific and proven for mobile apps  fast development cycle, cross platform and updates  app like experience  None of the above

Last Answer :  fast development cycle, cross platform and updates

Which of the following is the correct depiction of Digital Marketing?a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above

Description : Which of the following is the correct depiction of Digital Marketing? a. E-mail Marketing b. Social Media Marketing c. Web Marketing d. All of the above

Last Answer : d. All of the above

Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

Description : Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

Last Answer :  SEO

Businesses leverage digital channels such as _____ search engines, social media, email, and other websites  product  Both A and B  All of the above to connect with current and prospective customers.

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Businesses leverage digital channels such as _____ to connect with current and prospective customers.  search engines, social media, email, and other websites  product  Both A and B  All of the above

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers.  search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog

Description : Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog

Last Answer : Mobile

Considering non personal communication channels, social networking sites, email and company websites are considered as a) Broadcast media b) Display media c) Online media d) Print media

Description : Considering non personal communication channels, social networking sites, email and company websites are considered as a) Broadcast media b) Display media c) Online media d) Print media

Last Answer : c) Online media

Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing

Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing

Last Answer : Lead generation

Chinese Cultural Revolution leader Mao Zedong used a type of communication to talk to the masses is known as (A) Mass line communication (B) Group communication (C) Participatory communication (D) Dialogue communication

Description : Chinese Cultural Revolution leader Mao Zedong used a type of communication to talk to the masses is known as (A) Mass line communication (B) Group communication (C) Participatory communication (D) Dialogue communication

Last Answer : (A) Mass line communication

To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads

Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads

Last Answer : Push notification and In-app messaging

Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing

Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing

Last Answer : Print Advertisement

What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? a. Internet Marketing b. Direct Marketing c. Electronic Marketing d. Interactive Marketing

Description : What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? a. Internet Marketing b. Direct Marketing c. Electronic Marketing d. Interactive Marketing

Last Answer : c. Electronic Marketing

This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systemsA. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"

Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"

Last Answer : C. Electronic marketing

This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: *  Direct Marketing  interactive marketing  Electronic marketing  internet marketing

Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: *  Direct Marketing  interactive marketing  Electronic marketing  internet marketing

Last Answer :  Electronic marketing

This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools,techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketingD. internet marketing

Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing

Last Answer : C. Electronic marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index

Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index

Last Answer : D. Keep readers engaged and also gives search engines content to index

Why is it important to post to a blog regularly?  It reduces the cost per blog post  Keep readers engaged and also gives search engines content to index  It gives the social media marketing specialist something to do  It allows more chances for the company to put down the competition

Description : Why is it important to post to a blog regularly?  It reduces the cost per blog post  Keep readers engaged and also gives search engines content to index  It gives the social media marketing specialist something to do  It allows more chances for the company to put down the competition

Last Answer :  Keep readers engaged and also gives search engines content to index

Where you can use A/B Tests on things other than web pages? A. Email B. Mobile App C. PPC D. All of the above

Description : Where you can use A/B Tests on things other than web pages? A. Email B. Mobile App C. PPC D. All of the above

Last Answer : D. All of the above

The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E-Mail. b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media. c. Inside Sales, Outside Sales, and Trade Shows. d. Direct Mail, E-Mail, Web Media, Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Description : The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E ... Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Last Answer : b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media.

How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website C. Utilizing a television ad campaign online as well on their site and sites such as YouTube D. Creating a magazine print ad with the company website

Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website

Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube

Anyone here good at marketing, brand managing, social media etc.?

Description : Anyone here good at marketing, brand managing, social media etc.?

Last Answer : Possibly. Would you care to elaborate?

What are some innovative ways to conduct marketing social media?

Description : What are some innovative ways to conduct marketing social media?

Last Answer : like this?

Role of Social Media Executive is….. 1. Content Marketing 2. Admin 3. Strategy 4. Analysis

Description : Role of Social Media Executive is….. 1. Content Marketing 2. Admin 3. Strategy 4. Analysis

Last Answer : Admin

Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert

Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert

Last Answer : Print Advert

Is Social Media Marketing is a type of Digital Marketing?  Yes  No

Description : Is Social Media Marketing is a type of Digital Marketing?  Yes  No

Last Answer : Yes