Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way
dialogue) and can be described as a situation or mechanism through which marketers and a
customer (e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
dialogue) and can be described as a situation or mechanism through which marketers and a
customer (e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing