Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.

Meaning of E-marketing refers to
a) The increase in sales of mobile phones induces marketers in seeing mobile
communication as the future scenario for marketing activities.
b) Buying and selling on the spot.
c) This is a marketing system occurring between two parties
d) None of the Above.
by

1 Answer

Answer :

a) The increase in sales of mobile phones induces marketers in seeing mobile
communication as the future scenario for marketing activities.
by

Related questions

The basic function of technology 'Blue tooth' is to allow a)Landline phone to mobile phone communication b)Signal transmission on mobile phones only c)Satellite television communication d)Wireless communication between equipment.

Description : The basic function of technology 'Blue tooth' is to allow a)Landline phone to mobile phone communication b)Signal transmission on mobile phones only c)Satellite television communication d)Wireless communication between equipment.

Last Answer : d)Wireless communication between equipment.

Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Last Answer : D)Personal selling

Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries with D)it is a ready source of buying power E)it is essential for forecasting future business trends

Description : Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries ... D)it is a ready source of buying power E)it is essential for forecasting future business trends

Last Answer : D)it is a ready source of buying power

Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling

Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling

Last Answer : B. Internet sales

The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business

Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business

Last Answer : c) Mobile marketing

Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy luxuries with 4. it is a ready source of buying power 5. it is essential for forecasting future business trends

Description : Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy ... . it is a ready source of buying power 5. it is essential for forecasting future business trends

Last Answer : it is a ready source of buying power

M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these

Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these

Last Answer : Misuse of Mobile phones & E-commerce

Which of the following are example of communication technology tools? a. Cell Phones b. Computer c. satellite system d. All of the these

Description : Which of the following are example of communication technology tools? a. Cell Phones b. Computer c. satellite system d. All of the these

Last Answer : d. All of the these

Which of the following are example of communication technology tools? a. Cell Phones b. Computer c. satellite system d. All of the these

Description : Which of the following are example of communication technology tools? a. Cell Phones b. Computer c. satellite system d. All of the these

Last Answer : d. All of the these

All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

How the transactions occur in e-commerce? a. Using e-medias b. Using computers only c. Using mobile phones only d. None of the above

Description : How the transactions occur in e-commerce? a. Using e-medias b. Using computers only c. Using mobile phones only d. None of the above

Last Answer : a. Using e-medias

Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Electronic-commerce consists of: a. Selling and Buying b. Exchanging Services c. Trade conduction d. All the three

Description : Electronic-commerce consists of: a. Selling and Buying b. Exchanging Services c. Trade conduction d. All the three

Last Answer : b. Exchanging Services

E-marketers working in emerging economics should know and understand _____. a) How many credit cards are in circulation b) Consumer attitude towards credit card purchase c) All of the above d) None of the above

Description : E-marketers working in emerging economics should know and understand _____. a) How many credit cards are in circulation b) Consumer attitude towards credit card purchase c) All of the above d) None of the above

Last Answer : c) All of the above

The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Last Answer : c) Market Penetration

Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities? 1. Jurisdiction 2. Disclosure 3. Ownership 4. Permissions

Description : Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities? 1. Jurisdiction 2. Disclosure 3. Ownership 4. Permissions

Last Answer : Disclosure

Which of the following is NOT an issue that marketers need to consider when using digital resources for marketing activities?  Jurisdiction.  Disclosure.  Ownership  Permissions

Description : Which of the following is NOT an issue that marketers need to consider when using digital  resources for marketing activities?   Jurisdiction.   Disclosure.   Ownership   Permissions 

Last Answer :  Disclosure.

Which one of the following statements about codes of ethics is NOT true? A)They are formulized rules and standards that describe what a company expects of its employees. B)They must be detailed enough to take into account every possible situation. C)They help marketers deal with marketing issues by prescribing or limiting certain activities.

Description : Which one of the following statements about codes of ethics is NOT true? A)They are formulized rules and standards that describe what a company expects of its employees. B)They must ... situation. C)They help marketers deal with marketing issues by prescribing or limiting certain activities.

Last Answer : B)They must be detailed enough to take into account every possible situation.

What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.

Description : What is the best way to make money ‘while you sleep”? a. by dreaming up good marketing ideas b. by selling stuff on e-bay c. having products on your website d. having a spouse who works the night shift.

Last Answer : c. having products on your website

Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be: A)sales B)price C)advertising expense D)production cost E)wholesale purchases

Description : Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be: A)sales B)price C)advertising expense D)production cost E)wholesale purchases

Last Answer : C)advertising expense

Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases

Description : Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases

Last Answer : D)sales

Forms of direct marketing includes- a. direct mail marketing b. catalog marketing c. personal selling d. all the above

Description : Forms of direct marketing includes- a. direct mail marketing b. catalog marketing c. personal selling d. all the above

Last Answer : d. all the above

Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication

Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication

Last Answer : c) Controlling

One way to enter sales forecasts and production schedules is to develop a worst case/best case scenario. Where would you enter your best case scenario and where would you enter your worst case scenario? a. On the Marketing spreadsheet enter your worst case forecast in Your Sales Forecast cell, and on the Production spreadsheet enter your best case forecast in the Production Schedule cell. b. On the Marketing spreadsheet enter your best case forecast in Your Sales Forecast cell, and on the Production spreadsheet enter your worst case forecast in the Production Schedule cell. c. Enter your best case forecast for both Your Sales Forecast cell on the Marketing spreadsheet and in the Production Schedule cell on the Production spreadsheet.

Description : One way to enter sales forecasts and production schedules is to develop a worst case/best case scenario. Where would you enter your best case scenario and where would you enter your ... Forecast cell on the Marketing spreadsheet and in the Production Schedule cell on the Production spreadsheet.

Last Answer : a. On the Marketing spreadsheet enter your worst case forecast in Your Sales Forecast cell, and on the Production spreadsheet enter your best case forecast in the Production Schedule cell.

Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

Description : Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

Last Answer : C)casual

Which of the following elements are not parts of e-marketing? a) Marketing over IPb) Interactive marketing c) Mobile marketing d) Print media marketing

Description : Which of the following elements are not parts of e-marketing? a) Marketing over IPb) Interactive marketing c) Mobile marketing d) Print media marketing

Last Answer : d) Print media marketing

Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c mobile marketing d. printing media marketing

Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c mobile marketing d. printing media marketing

Last Answer : b. interactive marketing

Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c. mobile marketing d. printing media marketing

Description : Which of the elements are not e-marketing? a. marketing over IP b. interactive marketing c. mobile marketing d. printing media marketing

Last Answer : d. printing media marketing

Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website

Description : Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website

Last Answer : a. corporate website

The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company's products directly is known as a -------- website a. customer service b. click-and mortar c. marketing d. corporate

Description : The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company's products directly is known as a -------- website a. customer service b. click-and mortar c. marketing d. corporate

Last Answer : b. click-and mortar

What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates

Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates

Last Answer : D. Increase open rates and click rates

What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates

Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates

Last Answer : B. Increase open rates and click rates

Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.

Description : Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.

Last Answer : E)keeping customers satisfied.

Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals

Description : Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals

Last Answer : D)Television

The meaning of Extranet is a) Global information system b) Sharing devices update c) Windows for selling d) A private network system to securely share part of business information with their clients.

Description : The meaning of Extranet is a) Global information system b) Sharing devices update c) Windows for selling d) A private network system to securely share part of business information with their clients.

Last Answer : d) A private network system to securely share part of business information with their clients.

E-cheque are a) Prepaid b) Postpaid c) Both prepaid & postpaid d) Spot paid

Description : E-cheque are a) Prepaid b) Postpaid c) Both prepaid & postpaid d) Spot paid

Last Answer : a) Prepaid

__________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Description : __________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Last Answer : D)Public relations

___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Description : ___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Last Answer : B)Publicity

Kinesic communication is an element in which type of promotional method? A)Advertising B)Public relations C)Personal selling D)Packaging E)Sales promotion

Description : Kinesic communication is an element in which type of promotional method? A)Advertising B)Public relations C)Personal selling D)Packaging E)Sales promotion

Last Answer : C)Personal selling

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Last Answer : D)unit pricing.

Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied

Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied

Last Answer : keeping customers satisfied

The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as…………. A. Selling B. Sales policy C. Sales programme D. Sales planning

Description : The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as…………. A. Selling B. Sales policy C. Sales programme D. Sales planning

Last Answer : D. Sales planning

A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A)competitive products lack. B)can be seen easily in a photograph. C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Last Answer : A)competitive products lack.

Which of the following refers to a management tool for organizing personnel, facilities, equipment, and communication for any emergency situation? a) The Incident Command System The Incident Command System (ICS) is a management tool for organizing personnel, facilities, equipment and communication for any emergency situation. The federal government mandates that the ICS be used during emergencies. Under this structure, one person is designated as incident commander. This person must be continuously informed of all activities and informed about any deviation from the established plan. While the ICS is primarily a field structure and process, aspects of it are used at the level of an individual hospital’s emergency response plan as well.

Description : Which of the following refers to a management tool for organizing personnel, facilities, equipment, and communication for any emergency situation? a) The Incident Command System The ... emergency preparedness required by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO).

Last Answer : a) The Incident Command System The Incident Command System (ICS) is a management tool for organizing personnel, facilities, equipment and communication for any emergency situation. The federal government mandates ... are used at the level of an individual hospital's emergency response plan as well.

___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

Last Answer : public relations

Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion

Description : Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion

Last Answer : B. Social marketing

An example of a marketing cost that is a nontraceable common cost would be A)sales -force salaries. B)rent for production space. C)storage costs. D)salaries of top management. E)selling costs.

Description : An example of a marketing cost that is a nontraceable common cost would be A)sales -force salaries. B)rent for production space. C)storage costs. D)salaries of top management. E)selling costs.

Last Answer : E)selling costs.

Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance, Helen replies A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

Description : Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance ... A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

Last Answer : A)trade shows.

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

Description : A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

Last Answer : A)advertising.