Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Marketing that moves away from a transaction-based effort to a conversation
(i.e. two-way dialogue) and can be described as a situation or mechanism through
which marketers and a customer (e.g. stakeholders) interact usually in real-time is
known as: *
 Direct Marketing
 Electronic marketing
 Interactive Marketing
 Indirect Marketing
by

1 Answer

Answer :

 Interactive Marketing
by

Related questions

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: *  Direct Marketing  interactive marketing  Electronic marketing  internet marketing

Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: *  Direct Marketing  interactive marketing  Electronic marketing  internet marketing

Last Answer :  Electronic marketing

This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systemsA. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"

Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"

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This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools,techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketingD. internet marketing

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which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson? *  sizzle  sell  speak  save

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Last Answer :  sell

The ______ goal of a business-to-business website involves an interactive dialogue with a virtual salesperson. *  sell  sizzle  speak  save

Description : The ______ goal of a business-to-business website involves an interactive dialogue with a virtual salesperson. *  sell  sizzle  speak  save

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In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

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Traditional Marketing style involves_______________  Tele marketing  Digital Marketing  Indirect marketing  Direct marketing

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Last Answer : A. sel

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Which of the following is NOT an issue that marketers need to consider when using digital resources for marketing activities?  Jurisdiction.  Disclosure.  Ownership  Permissions

Description : Which of the following is NOT an issue that marketers need to consider when using digital  resources for marketing activities?   Jurisdiction.   Disclosure.   Ownership   Permissions 

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Which of the following can be attributed as an Interactive Marketing Outcome  Shaping Attitudes  Delivering Content  Soliciting Response  All of the above

Description : Which of the following can be attributed as an Interactive Marketing Outcome  Shaping Attitudes  Delivering Content  Soliciting Response  All of the above

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Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

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Last Answer :  Digital marketing is non-interactive

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

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Last Answer :  Permission-based E-Mail marketing

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Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

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Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

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The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. *  serve  speak  sell  save

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Approximately how many businesses are used content marketing?  10 to 20%  25 to 30%  80 to 90%  100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b

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What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates

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Last Answer : B. Increase open rates and click rates

______________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. 1. Direct mail 2. Outdoor 3. Online 4. Radio 5. None of these

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Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

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Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Last Answer : assists client prospecting

To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

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Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities? 1. Jurisdiction 2. Disclosure 3. Ownership 4. Permissions

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Last Answer : D. All of the above

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.

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Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

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Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

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. youtube, flickr and facebook are examples of what kind of collaborative media?  social  Interactive  sharing  new

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Last Answer : Knowledge of Customer Requirement

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Description : What non-financial measure of marketing is important to track?  CEO performance  Number of new hires in marketing  Number of impressions  New customer acquisition

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Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

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Last Answer :  Both A & B

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Last Answer : A. When customer expectations are approximately matched with the product's performance.

‘Call’ in marketing language means_____  A. Calling on a customer  B.Telemarketing  C.Calling on a salesperson  D.None of the above

Description : ‘Call’ in marketing language means_____  A. Calling on a customer  B.Telemarketing  C.Calling on a salesperson  D.None of the above

Last Answer : D.None of the above

Marketing information includes ___.  Knowledge of Customer Requirement  Knowledge of peers  Knowledge of industries All of the above

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Last Answer : Knowledge of Customer Requirement

Digital marketing is any form of marketing products or services that involves ___.  electronic devices  pen  money  book

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