Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place
Last Answer : c) Process
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : Which one of the 4Ps is responsible for direct mail? A. Product B. Price C. Promotion D. Place
Last Answer : C. Promotion
Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication
Last Answer : c) Controlling
Description : The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these
Last Answer : a) Market segmentation
Description : A thing that persuade what a customer demands is a) Product b) Price c) Place d) Promotion
Last Answer : a) Product
Description : One of five features of promotional mix is- a) Promotion b) Sales promotion c) Place d) Product
Last Answer : b) Sales promotion
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above
Last Answer : a) Consumer sales promotion
Description : The first step in the process of product promotion refer to a) Diversification b) Identification c) Segmentation d) Advertising
Last Answer : c) Segmentation
Description : Which generation argues for special provisions for the protection and the promotion of the interests of the vulnerable groups in the society? a) Third Generation b) Second generation c) First Generation d) None of these
Last Answer : a) Third Generation
Description : Which of the following is correct with respect to “Right against exploitation”? (a) Prohibition of traffic in human beings and forced labour (b) Freedom as to payment of taxes for the promotion of any particular religion (c) Protection of interests of minorities (d) Equality before law
Last Answer : (a) Prohibition of traffic in human beings and forced labour
Description : The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.
Last Answer : c. 4P’s.
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for ... and economic constraints placed on pricing is roughly the same for industrial and consumer products
Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products
Description : In terms of goods and services, the function of marketing is to __________ demand a. Plan b. create c. price d. promote
Last Answer : b. create
Description : Which one is not an offline payment mode? a) Cash on delivery b) Cash before delivery c) Demand draft d) E-cheque
Last Answer : b) Cash before delivery
Description : The murder of young brides by the husband and in-laws due to the demand of dowry is called ______. a. Dowry death b. Murder. c. Suicide. d. None of the above.
Last Answer : a. Dowry death
Description : The demand for a Cabinet Assembly was officially made by INC in a) 1903 b) 1934 c) 1935 d) 1946
Last Answer : c) 1935
Description : What are All the activities involved in the packaging promotion advertising distribution and sales of a product or service are known as .?
Last Answer : marketing
Description : There are rumors going around about RCI Music Promotion. Is RCI Music Promotion a fraud who takes peoples money like thousands of dollars and lies about giving them airplay and song distribution ?
Last Answer : I have done business with them and have had success in charting and selling my music. I would by all means recommend them. I have done business with RCI Music Promotion and have had success in charting ... links to all the musicians they work with...that to me is a very important promotional tool!
Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these
Last Answer : Promotion
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : ____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these
Last Answer : Manufacturer
Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these
Last Answer : all products offered by a firm
Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these
Last Answer : advertising and sales promotion
Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion
Last Answer : selective
Description : Agricultural and Processed Food Products Export Development Authority (APEDA), which is mandated with export promotion of scheduled products including fruits, vegetables, poultry, meat, dairy etc, ... Industries c. Ministry of Agriculture and Farmers Welfare d. Ministry of Commerce and Industry
Last Answer : d. Ministry of Commerce and Industry
Description : Agricultural and Processed Food Products Export Development Authority (APEDA), which is mandated with export promotion of scheduled products including fruits, vegetables, poultry, meat, dairy etc, functions under which ministry? a. Ministry of Consumer Affairs, Food and Public Distribution
Description : Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: A. Pricing B. Distribution C. Product development D. Promotion
Last Answer : D. Promotion
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : ----- refers to the development, pricing, promotion and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmental marketing D)Green marketing
Last Answer : D)Green marketing
Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing
Last Answer : D)Product
Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy
Last Answer : D)Promotion
Description : ------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:
Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution
Last Answer : C)promotion
Description : Which of the following elements of the international marketing mix can act as the greatest impediment to effective marketing in a foreign market? A)pricing B)product C)promotion D)distribution
Last Answer : D)distribution
Description : Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product
Last Answer : C)distribution
Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion
Last Answer : A)Advertising
Description : The use of a pull policy may require heavy expenditures for A)advertising and sales promotion. B)public relations and distribution. C)personal selling and public relations. D)distribution and advertising.
Last Answer : A)advertising and sales promotion.
Description : Physical distribution functions influence A)primarily pricing and product decisions. B)primarily promotion and pricing decisions. C)all elements of the marketing mix. D)primarily pricing decisions. E)mainly product decisions.
Last Answer : C)all elements of the marketing mix.
Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.
Last Answer : B)selling agent.
Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.
Last Answer : A)fortify the product position.
Description : __________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler
Last Answer : B)Manufacturer
Description : A product mix is best described as: A)all products offered by a firm B)product, distribution, promotion, and price C)all products of a particular type D)a group of closely related products
Last Answer : A)all products offered by a firm
Description : Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price
Last Answer : A)Product
Description : A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion
Last Answer : B)price
Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation
Last Answer : A)price
Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan
Last Answer : B)marketing mix